{"id":192538,"date":"2021-03-30T18:11:53","date_gmt":"2021-03-30T18:11:53","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=192538"},"modified":"2021-03-30T18:11:53","modified_gmt":"2021-03-30T18:11:53","slug":"comertul-traditional-a-primit-o-gura-de-oxigen-in-pandemie-cand-oamenii-au-fost-nevoiti-sa-mearga-la-magazinul-de-langa-casa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=192538","title":{"rendered":"Comer\u0163ul tradi\u0163ional a primit o gur\u0103 de oxigen \u00een pandemie, c\u00e2nd oamenii au fost nevoi\u0163i s\u0103 mearg\u0103 la magazinul de l\u00e2ng\u0103 cas\u0103"},"content":{"rendered":"

\n\u2666 Cele 60.000 de mici magazine au beneficiat de o cre\u015ftere a v\u00e2nz\u0103rilor anul trecut \u2666 Comer\u0163ul tradi\u0163ional reprezint\u0103 35-38% din tot comer\u0163ul cu bunuri de larg consum, o pia\u0163\u0103 de 20-22 mld. euro anual, conform estim\u0103rilor ZF \u2666 Astfel, aceste magazine au v\u00e2nz\u0103ri de 7-8 mld. euro anual.<\/strong><\/p>\n

\nComer\u0163ul tradi\u0163ional, mai exact acele mici magazine \u015fi chio\u015fcuri din comer\u0163ul alimentar ce se g\u0103sesc \u00een special \u00een rural \u015fi \u00een ora\u015fele mici, de\u015fi nu numai, au reu\u015fit s\u0103 \u00ee\u015fi majoreze v\u00e2nz\u0103rile \u00een pandemie c\u00e2nd oamenii au fost sf\u0103tui\u0163i \u015fi totodat\u0103 nevoi\u0163i s\u0103 mearg\u0103 la cump\u0103r\u0103turi la magazinul cel mai apropiat de cas\u0103. Acest obicei de consum a r\u0103mas \u015fi dup\u0103 lockdown, c\u00e2nd de team\u0103 sau din comoditate unii consumatori au ales un magazin de bloc sau un chio\u015fc apropiat \u015fi mai pu\u0163in aglomerat \u00een detrimentul unui magazin modern, arat\u0103 datele din pia\u0163\u0103 culese de la executivi din industrie \u015fi de la companii de cercetare de pia\u0163\u0103.<\/p>\n

\n\u201eF\u0103r\u0103 \u00eendoial\u0103, cre\u015fterea a fost influen\u0163at\u0103 \u015fi de pandemie. Perioada aceea \u00een care oamenii nu puteau circula f\u0103r\u0103 declara\u0163ie ne-a adus cu siguran\u0163\u0103 o cre\u015ftere a v\u00e2nz\u0103rilor chiar dac\u0103 am \u015fi pierdut o parte din clien\u0163ii ocazionali care veneau din trafic. Lunile martie, aprilie \u015fi mai au adus cre\u015fteri oarecum atipice. \u00cen condi\u0163ii normale acele cre\u015fteri de 35 -40% \u00een cele trei luni nu ar fi fost posibile\u201c, spune Ionel Popa, proprietarul magazinului LaDoiPa\u015fi din comuna B\u0103leni, jude\u0163ul Gala\u0163i.<\/p>\n

\nCompania \u015fi-a majorat v\u00e2nz\u0103rile \u00een pandemie pe aproape toate categoriile de produse – peste 60 -, sc\u0103deri consemn\u00e2nd produsele congelate, covrigeii, carnea congelat\u0103 \u015fi cartelele prepay. Mierea, b\u0103uturile spirtoase, compoturile \u015fi gemurile se afl\u0103 \u00een topul celor mai mari cre\u015fteri de v\u00e2nz\u0103ri, de peste 100% fiecare. Per ansamblu, compania Dinatos, care opereaz\u0103 magazinul ce m\u0103soar\u0103 140 mp, \u015fi-a majorat veniturile cu 26% \u00een 2020, p\u00e2n\u0103 la peste 4,8 mil. lei (aproape 1 mil. euro).<\/p>\n

\n\u201eSunt convins c\u0103 unii consu\u00admatori \u015fi-au schimbat atitudinea fa\u0163\u0103 de comer\u0163ul tradi\u0163ional \u015fi ne-au obligat \u00een acela\u015fi timp pe noi s\u0103 list\u0103m \u015fi produse mai scumpe, de o calitate superioar\u0103\u201c, adaug\u0103 el.<\/p>\n

\nComer\u0163ul tradi\u0163ional a revenit \u00een aten\u0163ia consumatorilor dup\u0103 ani de zile \u00een care re\u0163elele interna\u0163ionale se extindeau agresiv \u015fi duceau astfel la \u00eenchiderea de mii sau chiar peste 10.000 de mici chio\u015fcari anual. \u00cen 2020 \u00eens\u0103, c\u00e2nd autorit\u0103\u0163ile le-au reco\u00admandat consumatorilor s\u0103 mearg\u0103 la magazinul cel mai apropiat de cas\u0103, chio\u015fcurile, alimentarele \u015fi \u00een general unit\u0103\u0163ile mici, mai pu\u0163in aglomerate, au devenit o op\u0163iune.<\/p>\n

\n\u00cen comer\u0163ul tradi\u0163ional mai sunt ast\u0103zi circa 60.000 de astfel de magazine tradi\u0163ionale, fa\u0163\u0103 de circa 150.000 la jum\u0103tatea anilor \u201890 c\u00e2nd au \u00eenceput s\u0103 se dezvolte re\u0163elele interna\u0163ionale. Acestea au ast\u0103zi la mai pu\u0163in de 4.000 de hipermarketuri, supermarketuri, magazine de discount, cash&carry sau proximitate modern\u0103. Totu\u015fi, aceste unit\u0103\u0163i acoper\u0103 mai bine de 60% din v\u00e2nz\u0103ri.<\/p>\n

\n\u201eCele circa 60.000 de magazine din comer\u0163ul tradi\u0163ional din Rom\u00e2nia acoper\u0103 \u00een continuare  peste o treime din v\u00e2nz\u0103ri, dar sunt dep\u0103\u015fite ca rat\u0103 de cre\u015ftere prin dezvoltarea accelerat\u0103 a re\u0163elelor de comer\u0163 modern\u201c, spun anali\u015ftii companiei de cercetare Nielsen. Astfel, v\u00e2nz\u0103rile au fost \u00een cre\u015ftere pentru comer\u0163ul tradi\u0163ional, dup\u0103 o perioad\u0103 dificil\u0103, \u00eens\u0103 ritmul este sub cel al comer\u0163ului modern, astfel c\u0103 \u00een total cota de pia\u0163\u0103 scade \u00een continuare.<\/p>\n

\nPia\u0163a de bunuri de larg consum – alimente, bunuri de \u00eengrijire per\u00adsonal\u0103 sau a locuin\u0163ei – este estimat\u0103 la 22-24 mld. euro, conform celor mai recente date ale ZF. Pentru analiza acestei pie\u0163e sunt luate \u00een calcul v\u00e2nz\u0103rile at\u00e2t din hipermarketuri, supermarketuri, magazine de proximitate \u015fi discount, c\u00e2t \u015fi din benzin\u0103rii \u015fi chio\u015fcuri sau alte unit\u0103\u0163i din comer\u0163ul tradi\u0163ional. Dac\u0103 se consider\u0103 c\u0103 ast\u0103zi comer\u0163ul tradi\u0163ional reprezint\u0103 35-38% din tot comer\u0163ul cu bunuri de larg consum, aceste magazine au v\u00e2nz\u0103ri de 7-8 mld. euro anual, conform estim\u0103rilor ZF.<\/p>\n

\nCota va continua s\u0103 scad\u0103, spun \u00eens\u0103 juc\u0103torii din industrie, dar acest segment nu va disp\u0103rea.<\/p>\n

\n\u201eCredem c\u0103 \u00een Rom\u00e2nia, \u00een urm\u0103torii cinci ani, vom avea minimum 20% comer\u0163 tradi\u0163ional, \u0163in\u00e2nd cont \u015fi de inciden\u0163a destul de mare a popula\u0163iei \u015fi \u00een mediul rural fa\u0163\u0103 de alte state\u201c, crede Adrian Ariciu, CEO al Metro Cash&Carry.<\/p>\n

\nSpre deosebire de retaileri, care se adreseaz\u0103 clientului final, grupul german Metro e activ \u00een comer\u0163ul cash&carry (angro), astfel c\u0103 se adreseaz\u0103 companiilor. Nem\u0163ii au dou\u0103 categorii mari de clien\u0163i – rev\u00e2nz\u0103torii (micile magazine) \u015fi juc\u0103torii HoReCa.<\/p>\n

\n\u00cen Rom\u00e2nia, pia\u0163a tradi\u0163ional\u0103 de comer\u0163 reprezint\u0103 peste 30% din totalul v\u00e2nz\u0103rilor, iar \u00een orice pia\u0163\u0103 matur\u0103 ea are o pondere de 15% – 20%, restul fiind comer\u0163 modern.<\/p>\n

\nNem\u0163ii de la Metro au 30 de ma\u00adga\u00adzine proprii sub brandul propriu. Totodat\u0103, \u00een 2012 ei au lansat re\u0163eaua LaDoiPa\u015fi, ca o solu\u0163ie pentru hemoragia din comer\u0163ul tradi\u0163ional.<\/p>\n

\nAceast\u0103 re\u0163ea LaDoiPa\u015fi nu este de\u0163inut\u0103 de grupul german, ci de antreprenori rom\u00e2ni parteneri \u00een franciz\u0103 ai Metro.<\/p>\n

\n\u00cen acest moment, re\u0163eaua de magazine LaDoiPa\u015fi num\u0103r\u0103 peste 1.400 de unit\u0103\u0163i, iar la sf\u00e2r\u015fitul acestui an \u0163inta este de peste 1.550 de unit\u0103\u0163i. \u201eObiectivul pe urm\u0103torii trei ani este s\u0103 ajungem la 2.000 de magazine\u201c, a ad\u0103ugat Ariciu.<\/p>\n

\nComer\u0163ul tradi\u0163ional este extrem de fragmentat, cele mai multe fiind afaceri de familie, iar de regul\u0103 antreprenorii nu opereaz\u0103 dec\u00e2t 1-2 unit\u0103\u0163i. Aceste unit\u0103\u0163i sunt mai prezente \u00een ora\u015fele mici \u015fi \u00een zona rural\u0103 unde str\u0103inii \u00eenc\u0103 nu au p\u0103truns, sau nu \u00een for\u0163\u0103 cel pu\u0163in. Limitarea libert\u0103\u0163ii de mi\u015fcare a \u00eensemnat pentru aceste magazine un avantaj adus de pandemie.<\/p>\n

\n\u201ePandemia a \u00eensemnat o oportunitate de cre\u015ftere. Mai exact, cifra de afaceri a crescut cu 19% fa\u0163\u0103 de 2019, c\u00e2nd s-a apropiat de 24 mil. euro. Aceast\u0103 evolu\u0163ie pozitiv\u0103 se datoreaz\u0103 at\u00e2t unor deschideri de magazine de la finalul lui 2019, c\u00e2t \u015fi faptului c\u0103 pandemia a f\u0103cut ca lucrurile s\u0103 se \u00eendrepte \u00een retail c\u0103tre proximitate, oamenii ax\u00e2ndu-se, mai ales \u00een lockdown, pe magazinele din apropierea casei\u201c, confirma recent \u015fi Feliciu Paraschiv, fondatorul retailerului Paco Supermarket, un business cu afaceri de peste 25 mil. euro. Lan\u0163ul de magazine num\u0103r\u0103 15 unit\u0103\u0163i pe format mic \u00een Vrancea \u015fi un cash&carry \u00een acela\u015fi jude\u0163, fiind unul dintre cei mai puternici retaileri de\u0163inu\u0163i de antreprenori rom\u00e2ni.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Comer\u0163ul tradi\u0163ional, mai exact acele mici magazine \u015fi chio\u015fcuri din comer\u0163ul alimentar ce se g\u0103sesc \u00een special \u00een rural \u015fi \u00een ora\u015fele mici, de\u015fi nu numai, au reu\u015fit s\u0103 \u00ee\u015fi majoreze v\u00e2nz\u0103rile \u00een pandemie c\u00e2nd oamenii au fost sf\u0103tui\u0163i \u015fi totodat\u0103 nevoi\u0163i s\u0103 mearg\u0103 la cump\u0103r\u0103turi la magazinul cel mai apropiat de cas\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5453,240,8301,14847],"class_list":["post-192538","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-casa","tag-comert","tag-magazin","tag-pandemie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=192538"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192538\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=192538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=192538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=192538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}