{"id":192204,"date":"2021-03-22T00:13:51","date_gmt":"2021-03-22T00:13:51","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=192204"},"modified":"2021-03-22T00:13:51","modified_gmt":"2021-03-22T00:13:51","slug":"sphera-franchise-group-kfc-si-pizza-hut-a-platit-chirii-de-585-mil-lei-in-2020-adica-82-din-venituri-ponderea-chiriilor-in-incasari-a-crescut-usor-in-pandemie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=192204","title":{"rendered":"Sphera Franchise Group (KFC \u015fi Pizza Hut) a pl\u0103tit chirii de 58,5 mil. lei \u00een 2020, adic\u0103 8,2% din venituri. Ponderea chiriilor \u00een \u00eencas\u0103ri a crescut u\u015for \u00een pandemie"},"content":{"rendered":"<p>\n<strong>\u2666&nbsp;Grupul de restaurante Sphera Franchise Group de\u0163ine francizele KFC, Pizza Hut \u015fi Taco Bell \u00een Rom\u00e2nia \u015fi dezvolt\u0103 brandul KFC \u015fi \u00een Republica Moldova \u015fi Italia.<\/strong><\/p>\n<p>\nGrupul Sphera Franchise Group, unul dintre cei mai importan\u0163i ju\u00adc\u0103tori de pe pia\u0163a de restaurante din Ro\u00adm\u00e2nia din perspectiva cifrei de afaceri \u015fi a num\u0103rului de unit\u0103\u0163i, a pl\u0103\u00adtit \u00een 2020 chirii \u00een valoare de 58,59 mil. lei, cu 9,3 milioane de lei mai pu\u0163in dec\u00e2t \u00een 2019.<\/p>\n<p>\n\u201eCheltuielile \u00een restaurante au sc\u0103zut cu 20,3% fa\u0163\u0103 de anul anterior, cele mai semnificative sc\u0103deri fiind \u00eenregistrate cu alimentele \u015fi materiale (-27,2%, reprezent\u00e2nd 86,7 mil. lei), salarizare \u015fi beneficii ale angaja\u0163ilor (-30,4%, reprezent\u00e2nd 65,6 mil. lei), publicitate (-33,1%, reprezent\u00e2nd 16,3 mil. lei), redeven\u0163e (-26,3%, reprezent\u00e2nd 14,8 mil. lei) \u015fi chirii (-13,7%, reprezent\u00e2nd 9,3 mil. lei)\u201c, spun oficialii companiei \u00een raportul anual.<\/p>\n<p>\nLa finalul lui 2020 compania avea un total de 158 de unit\u0103\u0163i sub toate brandurile \u015fi pe toate pie\u0163ele, dintre care 138 erau \u00een Rom\u00e2nia, 18 \u00een Italia \u015fi dou\u0103 \u00een Republica Moldova. Gru\u00adpul a ob\u0163inut anul trecut afaceri totale de 710,8 mil. lei, cu 25,6% mai mici ca \u00een 2019, ca urmare a impactului pandemiei de COVID-19 asupra industriei HoReCa.<\/p>\n<p>\n\u00cen acest context, chiria a ajuns s\u0103 reprezinte 8,2% din \u00eencas\u0103rile companiei, \u00een urcare de la 7,1% \u00een 2019. Acesta este un semn c\u0103 a sc\u0103zut mai accelerat v\u00e2nzarea dec\u00e2t chiria. Oficialii companiei spun c\u0103 au avut oportunit\u0103\u0163i limitate de a renegocia costul chiriei, cel pu\u0163in pe final de 2020.<\/p>\n<p>\n\u201e\u00cen T IV\/2020, \u00een func\u0163ie de evo\u00adlu\u00ad\u0163ia pandemiei de COVID-19 \u015fi de m\u0103\u00adsu\u00adrile de carantin\u0103 dispuse \u00een anu\u00admite regiuni sau ora\u015fe, grupul a ini\u00ad\u0163iat procese de renegociere a chi\u00adri\u00adilor, de la caz la caz. \u00cen T IV\/2020, gru\u00adpul a be\u00ad\u00adne\u00adficiat de o reducere de 2,9 mil. lei la chiria fix\u0103. Valoa\u00adrea total\u0103 a reducerilor la chiria fix\u0103 acor\u00addat\u0103 \u00een 2020 grupului a fost de 11,6 mil. lei\u201c, conform aceleia\u015fi surse.<\/p>\n<p>\nChiria pentru un operator de restaurante, ca \u015fi pentru un retailer, poate fi fix\u0103, variabil\u0103 sau o combi\u00adna\u0163ie \u00eentre cele dou\u0103. Dat fiind c\u0103 sc\u0103derea chiriei fixe a fost de 11,6 mil. lei \u00een 2020, mai mare dec\u00e2t sc\u0103derea total\u0103 a costurilor cu chiria, rezult\u0103 c\u0103 a crescut chiria ponderat\u0103 la v\u00e2nz\u0103ri. O explica\u0163ie poate fi faptul c\u0103 juc\u0103torii din retail \u015fi HoReCa au dorit o renegociere a chiriei astfel \u00eenc\u00e2t ea s\u0103 fie legat\u0103 mai degrab\u0103 de v\u00e2nz\u0103ri \u0163in\u00e2nd cont de c\u00e2t de imprevizbil a fost 2020.<\/p>\n<p>\n\u015ei \u00eenainte de pandemie chiria\u015fii puternici, cei dori\u0163i de proprietarii de spa\u0163ii \u2013 stradale sau \u00een malluri \u2013 puteau negocia chirii procentuale sau m\u0103car mixte. Tocmai de aceea, \u015fi pe pia\u0163a de restaurante ponderea chiriei \u00een total venituri varia puternic, ajung\u00e2nd la un nivel nesustenabil &#8211; uneori de peste 20-30% &#8211; pentru companiile mici. \u00cen cazul celor mari, cum e Sphera, chiar \u015fi \u00een pandemie ea a r\u0103mas la sub 10%, de\u015fi a crescut u\u015for.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul Sphera Franchise Group, unul dintre cei mai importan\u0163i ju\u00adc\u0103tori de pe pia\u0163a de restaurante din Ro\u00adm\u00e2nia din perspectiva cifrei de afaceri \u015fi a num\u0103rului de unit\u0103\u0163i, a pl\u0103\u00adtit \u00een 2020 chirii \u00een valoare de 58,59 mil. lei, cu 9,3 milioane de lei mai pu\u0163in dec\u00e2t \u00een 2019.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4675,246,8312,14847],"class_list":["post-192204","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-chirii","tag-crestere","tag-incasari","tag-pandemie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=192204"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/192204\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=192204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=192204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=192204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}