{"id":191718,"date":"2021-03-08T10:45:08","date_gmt":"2021-03-08T10:45:08","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191718"},"modified":"2021-03-08T10:45:08","modified_gmt":"2021-03-08T10:45:08","slug":"theatrum-online-theatrum-ro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191718","title":{"rendered":"Theatrum Online: Theatrum.ro"},"content":{"rendered":"<p>\n<strong><ins>Reprezentan\u0163ii Theatrum descriu proiectul ca fiind \u201eprima platform\u0103 cultural\u0103 care satisface toate nevoile de informare \u015fi achizi\u0163ie online ale iubitorilor de teatru <\/ins><ins>\u2013<\/ins><ins>&nbsp;de la informa\u0163ii despre actori, spectacole, distribu\u0163ie, durat\u0103, teatre p\u00e2n\u0103 la accesul rapid c\u0103tre achizi\u0163ionarea de bilete direct de la furnizori, \u00eentr-un singur loc \u015fi user-friendly\u201d.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nTheatrum.ro este o platform\u0103 adaptat\u0103 trendurilor \u015fi cerin\u0163elor actuale ale utilizatorilor. Vine \u00een sprijinul celor care doresc s\u0103 \u00ee\u015fi planifice o sear\u0103 de teatru \u015fi au nevoie s\u0103 afle toate informa\u0163iile dintr-un singur loc. Proiectul reprezint\u0103 \u015fi o baz\u0103 de date important\u0103 cu informa\u0163ii despre actori, regizori \u015fi scenografi care activeaz\u0103 \u00een acest moment \u00een teatrul rom\u00e2nesc. Este singura platform\u0103 care la momentul actual une\u015fte toat\u0103 informa\u0163ia despre teatru din Rom\u00e2nia. Theatrum a fost lansat \u00een ianuarie 2020, c\u00e2nd doi antreprenori prieteni, <strong><ins>Andrei David (<em>st\u00e2nga<\/em>) \u015fi Tiberiu Mercurian<\/ins><\/strong>, uni\u0163i prin pasiunea pentru teatru \u015fi cu o vast\u0103 experien\u0163\u0103 \u00een marketing \u015fi digital content, dar \u015fi \u00een antreprenoriat cultural, au transformat \u00een realitate dorin\u0163a lor de a crea o platform\u0103 cu un nivel ridicat de user experience \u015fi un volum important de informa\u0163ii actualizate \u00een timp real despre lumea teatrelor din Rom\u00e2nia. Pe l\u00e2ng\u0103 cei doi fondatori, echipa Theatrum este format\u0103 de colaboratori din domenii cum ar fi design, UX\/UI, programare \u015fi marketing.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19938008\/45\/tiberiu-mercurian-theatrum.jpg?height=296&#038;width=300\" style=\"width: 300px; height: 296px;\" \/><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19938008\/44\/andrei-david-theatrum.jpg?height=300&#038;width=300\" style=\"width: 300px; height: 300px; margin-left: 10px; margin-right: 10px;\" \/><\/p>\n<p>\n<strong><ins><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19938008\/46\/theatrum.jpg?height=362&#038;width=150\" style=\"width: 150px; height: 362px; margin: 10px; float: right;\" \/>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nPlatforma Theatrum vine cu func\u0163ionalit\u0103\u0163i noi, inexistente p\u00e2n\u0103 acum \u00een peisajul cultural, potrivit reprezentan\u0163ilor proiectului: &nbsp;\u00cen primul r\u00e2nd, cu designul \u015fi zona de user experience. Dac\u0103 p\u00e2n\u0103 acum informa\u0163ia era \u00eempr\u0103\u015ftiat\u0103 pe mai multe site-uri \u015fi era nevoie de mult timp de c\u0103utare pentru o imagine complet\u0103 despre un spectacol \u015fi apoi pentru achizi\u0163ia de bilete online, Theatrum, cu ajutorul unui design simplu, conceput pentru transmiterea rapid\u0103 a mesajului c\u0103tre utilizator, pune la dispozi\u0163ie informa\u0163ii complete \u015fi organizate logic pentru o parcurgere u\u015foar\u0103. De asemenea, din punct de vedere tehnologic, utilizatorii au parte de un user experience accesibil, beneficiind de un algoritm avansat. C\u00e2nd \u00ee\u015fi fac cont, \u00ee\u015fi pot selecta actori\/regizori\/scenari\u015fti prefera\u0163i \u015fi astfel vor primi ulterior recomand\u0103ri personalizate.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\n\u00cen prezent, pe platform\u0103 sunt afi\u015fate informa\u0163ii despre 42 de teatre \u015fi 2.279 de arti\u015fti. Utilizatorii au parte de o experien\u0163\u0103 \u00eembun\u0103t\u0103\u0163it\u0103 c\u00e2nd \u00ee\u015fi pl\u0103nuiesc ie\u015firea la teatru \u015fi func\u0163ionalit\u0103\u0163i utile pentru a se informa \u015fi pentru a achizi\u0163iona bilete \u015fi primesc recomand\u0103ri personalizate bazate pe preferin\u0163ele lor \u00een materie de actori \u015fi piese favorite, \u00een timp ce arti\u015ftii \u015fi profesioni\u015ftii din zona cultural\u0103 au ocazia s\u0103 ajung\u0103 la publicul lor printr-o platform\u0103 modern\u0103 \u015fi s\u0103 atrag\u0103, astfel, mai eficient publicul \u0163int\u0103 spre spectacolele lor. Acest aspect are impact major asupra teatrelor independente care adesea nu dispun de fonduri suficiente pentru promovarea &nbsp;spectacolelor. Prezen\u0163a lor pe o astfel de platform\u0103 le asigur\u0103 o vizibilitate important\u0103, gratuit. Per ansamblu, lansarea Theatrum, spun fondatorii platformei, va avea ca efect \u00een timp educarea publicului iubitor de teatru \u015fi cre\u015fterea consumului acestei forme de art\u0103. \u00cen primele dou\u0103 luni de la lansare, platforma a fost accesat\u0103 \u015fi folosit\u0103 de peste 5.000 de utilizatori unici. Ulterior, din cauza contextului neobi\u015fnuit, c\u00e2nd teatrele au fost \u015fi \u00eenc\u0103 sunt \u00eenc\u0103 \u00eenchise pe fondul r\u0103sp\u00e2ndirii pandemiei de COVID-19, platforma a continuat s\u0103 ofere informa\u0163ii despre piesele de spectacolele care se transmit online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reprezentan\u0163ii Theatrum descriu proiectul ca fiind \u201eprima platform\u0103 cultural\u0103 care satisface toate nevoile de informare \u015fi achizi\u0163ie online ale iubitorilor de teatru \u2013&nbsp;de la informa\u0163ii despre actori, spectacole, distribu\u0163ie, durat\u0103, teatre p\u00e2n\u0103 la accesul rapid c\u0103tre achizi\u0163ionarea de bilete direct de la furnizori, \u00eentr-un singur loc \u015fi user-friendly\u201d. &nbsp; Descrierea inova\u0163iei: Theatrum.ro este o platform\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,586,512],"tags":[21417,10284,88,207,265,7178,35345,7880,71,22030,48192,48193],"class_list":["post-191718","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-arta-si-societate","category-revista-bm","tag-artisti","tag-bilete","tag-cultura","tag-design","tag-inovatie","tag-marketing","tag-regizori","tag-spectacole","tag-teatru","tag-tehnica","tag-theatrum-online","tag-theatrum-ro"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191718"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191718\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}