{"id":191646,"date":"2021-03-05T18:43:00","date_gmt":"2021-03-05T18:43:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191646"},"modified":"2021-03-05T18:43:00","modified_gmt":"2021-03-05T18:43:00","slug":"romanii-fac-bani-din-piatra-seaca-cum-au-transformat-doi-tineri-din-cluj-o-bacterie-intr-un-business-de-succes","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191646","title":{"rendered":"Rom\u00e2nii fac bani din piatr\u0103 seac\u0103. Cum au transformat doi tineri din Cluj o bacterie \u00eentr-un business de succes"},"content":{"rendered":"

\nPeste colonia de bacterii, adic\u0103 ciuperca numit\u0103 kombucha sau scoby, se adaug\u0103 ceai negru sau verde \u015fi zah\u0103r, care urmeaz\u0103 a fi transformat \u015fi consumat \u00een procesul de fermenta\u0163ie, ce dureaz\u0103 \u00een jur de dou\u0103 s\u0103pt\u0103m\u00e2ni. \u015ei a\u015fa apare Kombucha it\u2019s alive!, o b\u0103utur\u0103 ie\u015fit\u0103 din tipare, dar intrat\u0103 \u00een baruri \u015fi cafenele. Ideea le apar\u0163ine lui Mihai Sb\u00eerciu \u015fi Florin Moldovan, doi antreprenori care au ales ca drumul lor \u00een antreprenoriat s\u0103 ia form\u0103 de kombucha produs\u0103 artizanal, dup\u0103 re\u0163eta tradi\u0163ional\u0103.<\/strong><\/p>\n

\n\"\"\u201ePovestea noastr\u0103 a \u00eenceput \u00een anul 2018, dup\u0103 ce Florin a venit la o serie de evenimente \u00een ceain\u0103ria Samsara, unde eu sunt \u015fi asociat, \u015fi a \u00eemp\u0103rt\u0103\u015fit cu noi kombucha. Mi-a pl\u0103cut efectul ei energizant \u015fi, \u00een\u0163eleg\u00e2nd \u015fi efectul terapeutic, s-a trezit o pasiune care, ulterior, a n\u0103scut ideea unui business. A\u015fadar, suntem singura companie produc\u0103toare de kombucha dup\u0103 o re\u0163et\u0103 tradi\u0163ional\u0103, dezvoltat\u0103 de-a lungul a dou\u0103zeci de ani de experien\u0163\u0103\u201d, spune Mihai Sb\u00eerciu. A\u015fa se face c\u0103 Florin a adus \u00een echip\u0103 re\u0163eta experimentat\u0103 o perioad\u0103 \u00eendelungat\u0103, iar Mihai a venit cu contribu\u0163ia financiar\u0103 \u015fi know-how-ul necesar pentru a gestiona o afacere. De la zero. Toat\u0103 magia se \u00eent\u00e2mpl\u0103 \u00eentr-o fabric\u0103 din Cluj-Napoca, dar se r\u0103sp\u00e2nde\u015fte peste tot \u00een \u0163ar\u0103, p\u00e2n\u0103 \u00een Bra\u015fov, Bucure\u015fti, Sibiu, Ia\u015fi, T\u00e2rgu-Mure\u015f. Curio\u015fii sunt primii care aleg s\u0103 cumpere Kombucha it\u2019s alive.<\/p>\n

\n\u201eAv\u00e2nd \u00een vedere c\u0103 este o b\u0103utur\u0103 nou\u0103 pe pia\u0163a din Rom\u00e2nia \u015fi oarecum de ni\u015f\u0103, feedbackul clien\u0163ilor a fost pozitiv, am putea s\u0103 spunem chiar c\u0103 exist\u0103 o pia\u0163\u0103 receptiv\u0103 \u015fi curioas\u0103, \u00eens\u0103 este necesar\u0103 o munc\u0103 de cultivare a calit\u0103\u0163ii consumului \u00een general.\u201d Motivele pentru care clien\u0163ii aleg kombucha sunt diferite: unii o fac din pur\u0103 curiozitate, al\u0163ii \u2013 pentru efectele benefice pe care le are asupra florei intestinale \u015fi a aparatului digestiv, al\u0163ii \u2013 pentru efectul de energizare. Gustul unic atrage \u015fi el o alt\u0103 categorie de cump\u0103r\u0103tori. \u201eAvem a\u015fadar un nucleu constant de oameni care au adoptat un mod de via\u0163\u0103 s\u0103n\u0103tos \u015fi au \u00eencorporat produsul \u00een dieta lor\u201d, mai spune Mihai Sb\u00eerciu. Iar planul este ca publicul s\u0103 devin\u0103 \u015fi mai mare, a\u015fa c\u0103 un obiectiv pe care fondatorii Kombucha it\u2019s alive \u015fi l-au setat pentru 2021 este s\u0103 ias\u0103 c\u00e2t mai mult posibil din zona de ni\u015f\u0103, mai ales c\u0103 trendul actual este de sus\u0163inere a afacerilor autohtone, un moment prielnic a\u015fadar, pentru produsele fabricate \u00een Rom\u00e2nia din domeniul alimentar \u015fi nu numai. \u201eAceast\u0103 perioad\u0103 s-a resim\u0163it \u015fi pentru noi la fel ca pentru multe alte businessuri, \u00een principal pentru c\u0103 ne desf\u0103\u015fur\u0103m o mare parte din activitatea de distribu\u0163ie \u00een domeniul HoReCa. Momentan, accesibilitatea cea mai mare este pe pia\u0163a de magazine naturiste \u015fi suntem deschi\u015fi \u015fi c\u0103tre zona de retail, chiar dac\u0103, din p\u0103cate, nu am avut parte de nicio propunere p\u00e2n\u0103 acum. \u201e\u00cen magazinele \u00een care brandul este deja prezent, o sticl\u0103 de 330 de mililitri de Kombucha it\u2019s alive cost\u0103 \u00eentre 10 \u015fi 14 lei, iar varianta de jum\u0103tate de litru are pre\u0163uri \u00eentre 13 \u015fi 20 de lei. Kombucha nu ar fi prins \u00eens\u0103 via\u0163\u0103 dac\u0103 cei doi antreprenori nu ar fi f\u0103cut investi\u0163ii, care s-au ridicat, \u00een timp, la aproximativ 30.000 de euro, bani din sursele proprii ale celor doi. Afacerile din 2020 au dep\u0103\u015fit acest prag, situ\u00e2ndu-se la 35.000 de euro. Dar Kombucha it\u2019s alive (Kombucha este vie \u2013 trad.), a\u015fa c\u0103 sunt toate premisele s\u0103 mi\u015fte rezultatele c\u0103tre \u0163inte \u015fi mai \u00eenalte.<\/p>\n

\n\"\"<\/p>\n

\n\u00cen magazinele \u00een care brandul este deja prezent, o sticl\u0103 de 330 de mililitri de Kombucha it\u2019s alive cost\u0103 \u00eentre 10 \u015fi 14 lei, iar varianta de jum\u0103tate de litru are pre\u0163uri \u00eentre 13 \u015fi 20 de lei.<\/strong><\/p>\n

\n
\n

\nCinci idei de afaceri de la zero<\/span><\/strong><\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n

\n\"\"<\/p>\n

\nAtelierul de Murano \u2013 atelier de bijuterii \u015fi m\u0103r\u0163i\u015foare (Cluj-Napoca)<\/strong><\/p>\n

\nFondatoare: Andreea T\u00f6lgyi \u015fi Iza Kiss<\/p>\n

\nPrezen\u0163\u0103: online, na\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nEkara \u2013 firm\u0103 de cur\u0103\u0163enie (jud. Constan\u0163a)<\/strong><\/p>\n

\nFondator: C\u0103t\u0103lin Carabelea<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 1.500 de lei (300 de euro)<\/p>\n

\nCifr\u0103 de afaceri \u00een 2020: 600.000 de euro<\/p>\n

\nPrezen\u0163\u0103: jude\u0163ul Constan\u0163a<\/p>\n

\n

\n\"\"<\/p>\n

\nHarpai \u2013 produc\u0163ie de paie din h\u00e2rtie (comuna Cera\u015fu, jud. Prahova)<\/strong><\/p>\n

\nFondator: Gabriel B\u0103l\u0103ceanu<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 92.000 de euro<\/p>\n

\nCifr\u0103 de afaceri estimat\u0103 pentru 2021: peste 70.000 de euro<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nRawmantic \u2013 atelier de pr\u0103jituri \u015fi torturi f\u0103r\u0103 zah\u0103r (Bucure\u015fti)<\/strong><\/p>\n

\nFondatoare: Miruna \u015fi Andreea Toanchin\u0103<\/p>\n

\nCifr\u0103 de afaceri estimat\u0103 pentru 2021: 120.000 de euro<\/p>\n

\nPrezen\u0163\u0103: Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nLemn \u00een dar \u2013 atelier de accesorii (Sibiu)<\/strong><\/p>\n

\nFondatoare: M\u0103d\u0103lina Olteanu<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 10-20.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2020: 46.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online, na\u0163ional\u0103<\/p>\n

\n
\n

\n\"\"<\/a><\/p>\n

\nZF \u015fi Banca Transilvania au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.
\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n

\nIntra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero<\/a> \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Peste colonia de bacterii, adic\u0103 ciuperca numit\u0103 kombucha sau scoby, se adaug\u0103 ceai negru sau verde \u015fi zah\u0103r, care urmeaz\u0103 a fi transformat \u015fi consumat \u00een procesul de fermenta\u0163ie, ce dureaz\u0103 \u00een jur de dou\u0103 s\u0103pt\u0103m\u00e2ni. \u015ei a\u015fa apare Kombucha it\u2019s alive!, o b\u0103utur\u0103 ie\u015fit\u0103 din tipare, dar intrat\u0103 \u00een baruri \u015fi cafenele. Ideea le […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[6185,11956,17610,7179,6551,9686,280,48166,48164,48165],"class_list":["post-191646","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri-de-la-zero","tag-baruri","tag-bautura","tag-brand","tag-cafenele","tag-ceai","tag-fabrica","tag-florin-moldovan","tag-kombucha","tag-mihai-sbirciu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191646"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191646\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}