{"id":191623,"date":"2021-03-05T13:12:30","date_gmt":"2021-03-05T13:12:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191623"},"modified":"2021-03-05T13:12:30","modified_gmt":"2021-03-05T13:12:30","slug":"fornetti-dezvoltarea-produselor-fornetti-congelate-pentru-acasa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191623","title":{"rendered":"Fornetti: Dezvoltarea produselor Fornetti  congelate pentru acas\u0103"},"content":{"rendered":"<p>\n<strong><ins>Pentru a \u00eempiedica sc\u0103derile generate de v\u00e2nz\u0103rile clasice, dar \u015fi pentru a le oferi consumatorilor posibilitatea de a fi eficien\u0163i si rapizi \u00een cump\u0103rarea produselor, compania Fornetti a reambalat \u00een cantit\u0103\u0163i mai mici, de 1 kg, produsele de patiserie din portofoliu, f\u0103c\u00e2nd posibil\u0103 coacerea lor \u00een cuptoarele de acas\u0103 ale clien\u0163ilor.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19937960\/21\/fornetti.jpg?height=423&#038;width=150\" style=\"width: 150px; height: 423px; margin: 10px; float: left;\" \/>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nDup\u0103 aproape 20 de ani \u00een care produsele Fornetti au putut fi achizi\u0163ionate doar coapte, la magazinele partenere, compania a decis introducerea pe pia\u0163\u0103 a unei game noi, dezvoltate special, pentru a putea fi coapte \u00een cuptoarele proprii ale clien\u0163ilor. \u201e\u00cen acest fel, consumatorii se pot bucura de ele calde, proaspete, acas\u0103, oric\u00e2nd au poft\u0103. Gama nou\u0103 permite ca acestea s\u0103 fie coapte exact ca la magazinele Fornetti, av\u00e2nd la dispozi\u0163ie doar un cuptor normal, pe gaz sau electric. Ele fac parte din gama \u00abHai s\u0103 coacem acas\u0103\u00bb, aflat\u0103 spre achizi\u0163ie la magazinele din franciza Fornetti \u015fi la Penny\u201d, spun reprezentan\u0163ii companiei. Ideea a pornit de la departamentul comercial, ca scop principal de a sus\u0163ine partenerii din franciz\u0103 \u00een perioada de lockdown, \u00een proces fiind implicat \u015fi departamentul de marketing al companiei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nTraficul redus \u015fi direc\u0163ionarea consumului \u00een propor\u0163ie de 65% c\u0103tre comenzile online a dus la o sc\u0103dere a v\u00e2nz\u0103rilor clasice. Reambalarea \u015fi dezvoltarea produselor pentru a fi coapte acas\u0103 este o premier\u0103 \u00een istoria de aproape 20 de ani a companiei Fornetti. \u00cen plus, acestea pot fi cump\u0103rate \u015fi online, prin platformele de food delivery.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nAp\u0103rute in luna aprilie, produsele s-au bucurat de mare trecere \u00een r\u00e2ndul consumatorilor care, spun reprezentan\u0163ii Fornetti, av\u00e2nd \u00een vedere situa\u0163ia acestui an, au preferat s\u0103 petreac\u0103 foarte pu\u0163in timp \u00een magazine, c\u00e2t mai pu\u0163in \u00een contact cu al\u0163ii, prefer\u00e2nd, a\u015fadar, o achizi\u0163ionare rapid\u0103 a produselor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru a \u00eempiedica sc\u0103derile generate de v\u00e2nz\u0103rile clasice, dar \u015fi pentru a le oferi consumatorilor posibilitatea de a fi eficien\u0163i si rapizi \u00een cump\u0103rarea produselor, compania Fornetti a reambalat \u00een cantit\u0103\u0163i mai mici, de 1 kg, produsele de patiserie din portofoliu, f\u0103c\u00e2nd posibil\u0103 coacerea lor \u00een cuptoarele de acas\u0103 ale clien\u0163ilor. &nbsp; Descrierea inova\u0163iei: Dup\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[5238,470,373,7673,7282,265,14335],"class_list":["post-191623","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-consumatori","tag-cumparare","tag-eficienta","tag-fornetti","tag-franciza","tag-inovatie","tag-produse-congelate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191623"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191623\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}