{"id":191587,"date":"2021-03-04T13:39:06","date_gmt":"2021-03-04T13:39:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191587"},"modified":"2021-03-04T13:39:06","modified_gmt":"2021-03-04T13:39:06","slug":"farmec-s-a-cluj-napoca-rd-cercetare-si-dezvoltare-orientata-spre-crearea-de-noi-produse-repozitionare-a-businessului-in-contextul-covid-19","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191587","title":{"rendered":"Farmec S.A. Cluj-Napoca: R&D (cercetare \u015fi dezvoltare), orientat\u0103 spre crearea de noi produse. Repozi\u0163ionare a businessului \u00een contextul COVID-19"},"content":{"rendered":"

\nSitua\u0163iile extreme cer decizii extreme, a\u015fa c\u0103, pe fondul pandemiei de COVID-19, produc\u0103torul rom\u00e2n de cosmetice Farmec a decis anul acesta s\u0103 replieze businessul \u015fi s\u0103 lanseze, \u00een timp-record, produse destinate limit\u0103rii r\u0103sp\u00e2ndirii virusului SARS-CoV-2, o procedur\u0103 unic\u0103 \u00een istoria de peste 130 de ani a companiei.<\/ins><\/strong><\/p>\n

\n <\/p>\n

\n\"\"Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n

\n\u00cenc\u0103 de la \u00eenceputul pandemiei, Farmec \u015fi-a schimbat strategiile de comunicare \u015fi campaniile de marketing prin promovarea categoriilor de produse pentru care exist\u0103 o cerere mai mare. De asemenea, a identificat nevoia de dezinfectan\u0163i pe pia\u0163a rom\u00e2neasc\u0103 \u015fi \u015fi-a concentrat toate resursele pentru produc\u0163ia \u015fi distribu\u0163ia dezinfectan\u0163ilor. Astfel, activit\u0103\u0163ile companiei au fost adaptate \u0163in\u00e2nd cont de reglement\u0103rile autorit\u0103\u0163ilor \u015fi ale Organiza\u0163iei Mondiale a S\u0103n\u0103t\u0103\u0163ii, iar lansarea produselor biocide s-a realizat \u00een timp record, de o lun\u0103, \u00een condi\u0163iile \u00een care, \u00een mod normal, testarea \u00een laborator dureaz\u0103 50 de zile, iar avizarea de c\u0103tre Comisia de Biocide \u00een jur de 2-3 luni. \u201e\u00cen general, planificarea unor produse noi, indiferent de tipul acestora, poate dura de la c\u00e2teva luni la 2 ani. O provocare peste care Farmec a trecut a fost asigurarea de stocuri necesare de alcool \u015fi ambalaje, importul \u00een perioada de urgen\u0163\u0103 fiind restric\u0163ionat\u201d, noteaz\u0103 Mircea Turdean, director general Farmec. \u00cen acest mod, compania a lansat gama Dermofarm cu 80% alcool, care con\u0163ine produse dezinfectante profesionale, testate \u015fi avizate (at\u00e2t \u00een \u0163ar\u0103, c\u00e2t \u015fi la laboratoare specializate din str\u0103in\u0103tate) cu un spectru larg de ac\u0163iuni (virucid\u0103, antibacterian\u0103, antifungic\u0103), cu efect rapid, destinate \u00een special unit\u0103\u0163ilor medicale, precum \u015fi gama Farmec pentru m\u00e2ini pe baz\u0103 de alcool 70%, care este pentru uz personal. \u201e\u00cen plus, Farmec a dezvoltat un nou punct de lucru \u00een Bucure\u015fti \u015fi a suplimentat personalul la departamentul de v\u00e2nz\u0103ri online din Cluj-Napoca pentru a r\u0103spunde eficient volumului mare de comenzi.\u201d Persoanele implicate \u00een dezvoltarea proiectului au fost implicate departamentele de marketing, de cercetare, de achizi\u0163ii \u015fi de produc\u0163ie.<\/p>\n

\n <\/p>\n

\nElementul de noutate:<\/ins><\/strong><\/p>\n

\nRapiditatea lans\u0103rii unor noi linii de produs \u00een contextul pandemic.<\/p>\n

\n <\/p>\n

\nEfectele inova\u0163iei:<\/ins><\/strong><\/p>\n

\nCrearea de biocide \u00een perioada pandemiei a avut o contribu\u0163ie important\u0103 \u00een lupta cu virusul at\u00e2t pentru cei din linia \u00eent\u00e2i, pentru institu\u0163iile publice, pentru companii, c\u00e2t \u015fi pentru toate persoanele care \u015fi-au dorit s\u0103 se simt\u0103 \u00een siguran\u0163\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Situa\u0163iile extreme cer decizii extreme, a\u015fa c\u0103, pe fondul pandemiei de COVID-19, produc\u0103torul rom\u00e2n de cosmetice Farmec a decis anul acesta s\u0103 replieze businessul \u015fi s\u0103 lanseze, \u00een timp-record, produse destinate limit\u0103rii r\u0103sp\u00e2ndirii virusului SARS-CoV-2, o procedur\u0103 unic\u0103 \u00een istoria de peste 130 de ani a companiei.   Descrierea inova\u0163iei: \u00cenc\u0103 de la \u00eenceputul pandemiei, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571,512],"tags":[46206,9910,48137,265,7178,14847],"class_list":["post-191587","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","category-revista-bm","tag-covid-19","tag-farmec","tag-farmec-s-a-cluj-napoca","tag-inovatie","tag-marketing","tag-pandemie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191587"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191587\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}