{"id":191449,"date":"2021-03-01T08:53:40","date_gmt":"2021-03-01T08:53:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191449"},"modified":"2021-03-01T08:53:40","modified_gmt":"2021-03-01T08:53:40","slug":"razboiul-din-industria-fara-fum-a-ajuns-in-romania-producatorul-de-tigarete-bat-a-dat-in-judecata-competitorul-philip-morris-pentru-incalcarea-brevetelor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191449","title":{"rendered":"R\u0103zboiul din industria \u201df\u0103r\u0103 fum\u201d a ajuns \u00een Rom\u00e2nia: produc\u0103torul de \u0163igarete BAT a dat \u00een judecat\u0103 competitorul Philip Morris pentru \u00eenc\u0103lcarea brevetelor"},"content":{"rendered":"<p>\n&nbsp;<\/p>\n<ul>\n<li>\nUn \u201dr\u0103zboi\u201d juridic \u00eentre gigan\u0163ii din industria \u0163igaretelor British American Tobacco (BAT) \u015fi Philip Morris (PMI) care vizeaz\u0103 produsele din tutun \u00eenc\u0103lzit a ajuns \u015fi \u00een Rom\u00e2nia<\/li>\n<li>\nBAT Rom\u00e2nia a pierdut \u00een instan\u0163\u0103 prima faz\u0103 a unui proces din Rom\u00e2nia<\/li>\n<li>\nIndustria \u201df\u0103r\u0103 fum\u201d reprezint\u0103 o pia\u0163\u0103 de 1 mld. lei pe plan local<\/li>\n<\/ul>\n<p>\n&nbsp;<\/p>\n<p>\nUn r\u0103zboi juridic dus pe plan interna\u0163ional \u00eentre gigan\u0163ii din industria \u0163igaretelor British American Tobacco (produc\u0103torul \u0163igaretelor cu tutun \u00eenc\u0103lzit Glo) \u015fi Philip Morris &nbsp;International (produc\u0103torul \u0163igaretelor cu tutun \u00eenc\u0103lzit IQOS) a ajuns \u015fi la etapa din Rom\u00e2nia.<\/p>\n<p>\nDou\u0103 companii care fac parte din grupul BAT (RAI Strategic Holdings si Nicoventures Trading Limited) au dat \u00een judecat\u0103 companiile Philip Morris \u015fi Mediapost Hit Mail (compania care comercializeaz\u0103 produsele Philip Morris), potrivit informa\u0163iilor ap\u0103rute pe site-ul Ministerului Justi\u0163iei. Motivul? BAT acuz\u0103 Philip Morris c\u0103 a \u00eenc\u0103lcat brevetele de\u0163inute de BAT atunci c\u00e2nd a dezvoltat \u015fi a comercializat produsele IQOS (dispozitivul de \u00eenc\u0103lzire a tutunului) \u015fi HEETS (rezervele de \u0163igarete pentru IQOS). BAT a pierdut prima faz\u0103 a procesului, potrivit unei decizii a Tribunalului Bucure\u015fti publicat\u0103 \u00een data de 23 februarie 2021.<\/p>\n<p>\n\u201dReferitor la solicitarea dumneavoastr\u0103, putem confirma c\u0103 \u00een data de 14 ianuarie 2021, RAI Strategic Holdings, Inc. \u015fi Nicoventures Trading Limited au depus o pl\u00e2ngere privind o \u00eenc\u0103lcare de brevet \u00een Rom\u00e2nia \u00eempotriva Philip Morris Rom\u00e2nia S.R.L., Philip Morris Trading S.R.L. \u015fi Mediapost Hit Mail S.A., pl\u00e2ngere care prive\u015fte \u00eenc\u0103lcarea a dou\u0103 brevete. A fost solicitat\u0103 o decizie definitiv\u0103 care s\u0103 \u00eempiedice v\u00e2nzarea de IQOS \u015fi HEETS. Deoarece acest proces este \u00een curs de desf\u0103\u015furare, nu putem comenta suplimentar\u201d, a transmis, la solicitarea MEDIAFAX, C\u0103t\u0103lin C\u00eendea, Head of Corporate Affairs \u00een cadrul BAT.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Philip Morris: BAT a mai deschis procese \u00eempotriva noastr\u0103 \u015fi \u00een alte state<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\nContacta\u0163i de MEDIAFAX, reprezentan\u0163ii Philip Morris Rom\u00e2nia spun c\u0103 aceast\u0103 ac\u0163iune \u00een instan\u0163\u0103 \u201da fost o \u00eencercare evident\u0103 a BAT de a-\u015fi proteja activitatea de baz\u0103 de produc\u0163ie de \u0163ig\u0103ri \u015fi de a suplini lipsa lor de inova\u0163ie \u00een segmentul tutunului \u00eenc\u0103lzit\u201d.<\/p>\n<p>\n\u201d\u00cen 23 februarie 2021, instan\u0163a a respins cererea de emitere a unei ordonan\u0163e pre\u015fedin\u0163iale ca ne\u00eentemeiat\u0103. Ac\u0163iuni similare au fost ini\u0163iate de companii din grupul BAT \u00eempotriva unor companii din grupul Philip Morris International \u015fi \u00een alte \u0163\u0103ri din UE. Instan\u0163ele din Republica Ceh\u0103, Polonia \u015fi Bulgaria au respins \u015fi ele cererile BAT care solicitau dispunerea unor m\u0103suri restrictive temporare, precum cele urm\u0103rite prin cererea de ordonan\u0163\u0103 pre\u015fedin\u0163ial\u0103 din Rom\u00e2nia\u201d, a declarat, pentru MEDIAFAX, Drago\u015f Bucurenci, directorul de comunicare al Philip Morris Rom\u00e2nia.<\/p>\n<p>\n\u00centreba\u0163i care este miza financiar\u0103 a acestui proces, reprezentan\u0163ii celor dou\u0103 companii au evitat s\u0103 ofere cifre.<\/p>\n<p>\n\u201dScopul aceste ac\u0163iuni \u00een instan\u0163\u0103 a fost acela de a ob\u0163ine o ordonan\u0163\u0103 prin care s\u0103 se restric\u0163ioneze orice act de exploatare comercial\u0103 a&nbsp; IQOS \u015fi HEETS, ceea ce ar fi \u00eempiedicat consumatorii adul\u0163i s\u0103 aib\u0103 acces la o alternativ\u0103 mai bun\u0103, fundamentat\u0103 \u015ftiin\u0163ific, la continuarea fumatului. O ac\u0163iune separat\u0103 ini\u0163iat\u0103 \u00een instan\u0163\u0103 de companii din grupul BAT \u00eempotriva filialelor rom\u00e2ne\u015fti ale Philip Morris International este \u00eenc\u0103 \u00een curs\u201d, a mai spus Drago\u015f Bucurenci de la Philip Morris.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>\u0162ig\u0103rile f\u0103r\u0103 fum, o pia\u0163\u0103 de 1 miliard de lei \u00een Rom\u00e2nia<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\nPotrivit estim\u0103rilor din pia\u0163\u0103, \u201dindustria f\u0103r\u0103 fum\u201d genereaz\u0103 venituri de 1 miliard de lei pe an dintr-o pia\u0163\u0103 a \u0163igaretelor care este evaluat\u0103 la 21 de miliarde de lei \u00een Rom\u00e2nia. Iar de cre\u015fterea acestei noi ni\u015fe de pia\u0163\u0103 a beneficiat mai mult Philip Morris, a c\u0103rui \u0163igaret\u0103 \u201ef\u0103r\u0103 fum\u201d, IQOS, a \u201dprins\u201d mai bine \u00een r\u00e2ndul consumatorilor dec\u00e2t Glo, produsul similar al concuren\u0163ilor de la BAT.<\/p>\n<p>\nPotrivit datelor dintr-un raport pentru investitori, IQOS (Philip Morris), un produs cu o vechime de 6 ani, avea 17,6 milioane de consumatori la nivel global \u00een 2020. \u00cen schimb, Glo (BAT), care are acum o istorie mai mic\u0103 de 4 ani, avea \u00een 2019 un num\u0103r de 2,5 milioane de consumatori la nivel global, potrivit unui raport publicat de companie.<\/p>\n<p>\n\u00cen ceea ce prive\u015fte impactul asupra s\u0103n\u0103t\u0103\u0163ii, exper\u0163ii spun c\u0103 nu a trecut \u00eenc\u0103 suficient de mult timp de la inven\u0163ia dispozitivelor care \u00eenc\u0103lzesc tutunul pentru a evalua c\u00e2t de d\u0103un\u0103toare sunt asupra s\u0103n\u0103t\u0103\u0163ii.<\/p>\n<p>\n\u00cen vara anului trecut, o autoritate din Statele Unite &#8211; Administra\u0163ia pentru Alimente \u015fi Medicamente (FDA) &#8211;<br \/>\na autorizat comercializarea produselor IQOS \u00een SUA sub form\u0103 de \u201dprodus din tutun cu risc modificat\u201d. Aceast\u0103 clasificare indic\u0103 faptul c\u0103 produsul cu tutun \u00eenc\u0103lzit ar reduce semnificativ produc\u0163ia de substan\u0163e nocive prin compara\u0163ie cu \u0163igaretele tradi\u0163ionale.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Un \u201dr\u0103zboi\u201d juridic \u00eentre gigan\u0163ii din industria \u0163igaretelor British American Tobacco (BAT) \u015fi Philip Morris (PMI) care vizeaz\u0103 produsele din tutun \u00eenc\u0103lzit a ajuns \u015fi \u00een Rom\u00e2nia BAT Rom\u00e2nia a pierdut \u00een instan\u0163\u0103 prima faz\u0103 a unui proces din Rom\u00e2nia Industria \u201df\u0103r\u0103 fum\u201d reprezint\u0103 o pia\u0163\u0103 de 1 mld. lei pe plan local &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7784,98],"class_list":["post-191449","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-philip-morris","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191449"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191449\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}