{"id":191315,"date":"2021-02-25T11:32:13","date_gmt":"2021-02-25T11:32:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191315"},"modified":"2021-02-25T11:32:13","modified_gmt":"2021-02-25T11:32:13","slug":"la-vremuri-noi-concepte-noi-restrictiile-impuse-horeca-au-creat-nevoia-unor-noi-canale-de-vanzare-functioneaza-conceptul-to-go-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191315","title":{"rendered":"La vremuri noi, concepte noi: restric\u0163iile impuse HoReCa au creat nevoia unor noi canale de v\u00e2nzare. Func\u0163ioneaz\u0103 conceptul \u201eto go\u201c?"},"content":{"rendered":"

\nPandemia de COVID-19 a adus multiple schimb\u0103ri \u00een comportamentul de consum al ro\u00adm\u00e2\u00adnilor, iar m\u0103surile de p\u0103strare a distan\u0163ei so\u00adciale, dar \u015fi de a petrece c\u00e2t mai pu\u0163in timp la cum\u00adp\u0103r\u0103turi, acolo unde sunt mase de oameni, i-au determinat pe antreprenorii \u015fi managerii unor com\u00adpanii s\u0103 g\u0103seasc\u0103 noi solu\u0163ii pentru a satisface nevoile clien\u0163ilor rapid.<\/p>\n

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\nSpre exemplu, Casa Berarilor Artizani, un con\u00adcept nou de magazine beer-to-go (bere pen\u00adtru acas\u0103 \u2013 n. red.) cu peste 100 de tipuri de bere arti\u00adzanal\u0103, a fost dezvoltat\u0103 de mai mul\u0163i inves\u00adtitori rom\u00e2ni \u00een plin\u0103 pandemie, iar acum se extinde la nivel na\u0163ional.<\/p>\n

\nFlorin M\u00eendru, CEO al Casa Berarilor Artizani, spunea recent c\u0103 produsele care erau comercializate \u00een HoReCa \u015fi-au g\u0103sit o nou\u0103 pia\u0163\u0103 de desfacere \u015fi, \u00een plus, pia\u0163a berii artizanale \u00een Rom\u00e2nia are un poten\u0163ial mare de cre\u015ftere. \u00cen prezent, consumul de bere pe cap de locuitor este de 85 litri \u015fi ne plaseaz\u0103 pe locul 7 \u00een Europa.<\/p>\n

\nDe altfel, Igor Le\u015fan, fondator \u015fi proprietar al Sta\u0163iei RomBeer, retailerul de bere artizanal\u0103 \u015fi produse rom\u00e2ne\u015fti spune c\u0103 RomBeer vrea s\u0103 ajung\u0103 la un num\u0103r de peste 700 de loca\u0163ii deschise \u00een pia\u0163a local\u0103 \u00een urm\u0103torii cinci ani, dup\u0103 ce v\u00e2nz\u0103rile \u00een acest an au crescut semnificativ.<\/p>\n

\nCompania vinde circa 50.000 de litri de bere pe lun\u0103. Pe l\u00e2ng\u0103 bere artizanal\u0103 draft, ce poate fi v\u00e2ndut\u0103 la PET, sta\u0163iile RomBeer listeaz\u0103 \u015fi companii locale care produc vin, chipsuri artizanale, \u015forici expandat, semin\u0163e, pe\u015fte deshidratat sau c\u0103rnuri deshidratate.<\/p>\n

\nDe asemenea, retailerul Profi a deschis la Ploie\u015fti Profi Go, cel mai mic magazin al re\u0163elei, unde cump\u0103r\u0103torul s\u0103 cumpere doar c\u00e2t poate \u0163ine \u00een m\u00e2ini, f\u0103r\u0103 saco\u015f\u0103. \u00cen interiorul magazinului se afl\u0103 coffee corner, produse la grill, sandvi\u015furi, pizza, pr\u0103jituri \u015fi \u00eenghe\u0163at\u0103.<\/p>\n

\nPawel Musial, directorul general al Profi Rom Food, spunea c\u0103 este ceva \u00eentre un magazin mic \u015fi un fast-food, dar un fast-food la standarde ridicate \u015fi la pre\u0163uri mai mici dec\u00e2t un restaurant similar. \u201eEste o abordare complex\u0103, pe care niciun alt magazin din Rom\u00e2nia nu a \u00eencercat-o.\u201c<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pandemia de COVID-19 a adus multiple schimb\u0103ri \u00een comportamentul de consum al ro\u00adm\u00e2\u00adnilor, iar m\u0103surile de p\u0103strare a distan\u0163ei so\u00adciale, dar \u015fi de a petrece c\u00e2t mai pu\u0163in timp la cum\u00adp\u0103r\u0103turi, acolo unde sunt mase de oameni, i-au determinat pe antreprenorii \u015fi managerii unor com\u00adpanii s\u0103 g\u0103seasc\u0103 noi solu\u0163ii pentru a satisface nevoile clien\u0163ilor rapid.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13184,9734,30806,4878],"class_list":["post-191315","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-canale","tag-concept","tag-creare","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191315"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191315\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}