{"id":191312,"date":"2021-02-25T10:49:37","date_gmt":"2021-02-25T10:49:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191312"},"modified":"2021-02-25T10:49:37","modified_gmt":"2021-02-25T10:49:37","slug":"cum-a-ajuns-brandul-arcadia-din-iasi-din-domeniul-medical-privat-la-peste-100-mil-lei-intr-un-deceniu-in-fiecare-an-investim-cel-putin-70-din-profitul-generat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191312","title":{"rendered":"Cum a ajuns brandul Arcadia din Ia\u015fi, din domeniul medical privat, la peste 100 mil. lei \u00eentr-un deceniu: \u201e\u00cen fiecare an investim cel pu\u0163in 70% din profitul generat\u201c"},"content":{"rendered":"

\n\u25ba Brandul Arcadia  – Spitale \u015fi Centre Medicale a ap\u0103rut \u00een urm\u0103 cu 11 ani, dup\u0103 \u00eenfiin\u0163area primului spital la Ia\u015fi, dup\u0103 o investi\u0163ie de circa 25 mil. euro.<\/strong><\/em><\/p>\n

\n

\n\u25ba Familia Fiterman, care de\u0163ine operatorul privat, are afaceri \u015fi \u00een domeniul produc\u0163iei de medicamente.<\/strong><\/em><\/p>\n

\nRe\u0163eta cre\u015fterii unui brand de la zero \u00een domeniul s\u0103n\u0103t\u0103\u0163ii private este investi\u0163ia continu\u0103 \u00een noi tehnologii, \u00een medici, astfel c\u0103 brandul Arcadia – Spitale \u015fi Centre Medicale a ajuns \u00een zece ani la peste 100 mil. lei afaceri, av\u00e2nd \u00een portofoliu dou\u0103 spitale \u015fi mai multe centre \u00een Ia\u015fi.<\/p>\n

\n\u201eNoi am deschis spitalul \u00een 2010, anul acesta anivers\u0103m 11 ani. Afacerile \u00een domeniul serviciilor medicale le-am \u00eenceput \u00een 2008, cu Arcadia Medical Center, c\u00e2nd am deschis primul centru de imagistic\u0103 de \u00eenalt\u0103 performan\u0163\u0103. Din cauza serviciilor pe care nu le-am reg\u0103sit \u00een sistemul public, am fost nevoi\u0163i s\u0103 investim.   \u00cen 2008 nu era niciun centru de imagistic\u0103 de \u00eenalt\u0103 performan\u0163\u0103. Ast\u0103zi avem doar \u00een re\u0163eaua noastr\u0103 trei aparate RMN de ultim\u0103 genera\u0163ie pe care le schimb\u0103m ciclic, plus computer tomograf \u015fi toate celelalte aparate de imagistic\u0103\u201c, a spus Dan Fiterman, general manager al Arcadia – Spitale \u015fi Centre Medicale.<\/p>\n

\nPrima investi\u0163ie realizat\u0103 sub brandul Arcadia a fost de 1,5 mil. euro, \u00een 2008, urmat\u0103 de suma investit\u0103 \u00een spital, de circa 25 mil. euro. Ulterior, nevoile din pia\u0163\u0103, ale medicilor \u015fi ale pacien\u0163ilor, au suplimentat investi\u0163iile \u00een aparatur\u0103, echipamente, resurse ma\u00adteriale \u015fi umane.<\/p>\n

\n\u201e\u00cen fiecare an investim cel pu\u0163in 70% din profitul generat. Aceasta este re\u0163eta celor care vor s\u0103 fac\u0103 ceva pe termen lung\u201c, a mai ad\u0103ugat Dan Fiterman.<\/p>\n

\nProfitul companiilor de sub umbrela Arcadia \u00een 2019, cel mai recent an pentru care exist\u0103 date publice, a fost de circa 13 mil. lei, din datele adunate de ZF de pe platforma de analiz\u0103 financiar\u0103 confidas.ro. \u00cen 2020, Arcadia  – Spitale \u015fi Centre Medicale a \u00eencheiat cu afaceri de 110 mil. lei, \u00een u\u015foar\u0103 cre\u015ftere fa\u0163\u0103 de anul 2019. Anul acesta, \u00een toamna lui 2021, brandul Arcadia se extinde cu un nou spital de recuperare pentru pacien\u0163ii care au trecut sau urmeaz\u0103 s\u0103 treac\u0103 printr-o interven\u0163ie chirurgical\u0103. Construc\u0163ia a \u00eenceput \u00een urm\u0103 cu trei ani, iar unitatea medical\u0103 va avea 140 de paturi pe o suprafa\u0163\u0103 de 7.000 mp, la 6 km de Ia\u015fi.<\/p>\n

\n <\/p>\n

\nAfacere de familie \u00een domeniul medical<\/span><\/strong><\/span><\/span><\/p>\n

\n\u00cen ultimii ani, \u00een pia\u0163a de servicii medicale private a fost o efervescen\u0163\u0103 a achizi\u0163iilor, mai ales din partea marilor juc\u0103tori, acre au vrut s\u0103 se extind\u0103 pentru a avea acces la mai mul\u0163i pacien\u0163i. Afacerile dezvoltate \u00een ora\u015fele mari au fost pe radarul de extindere al marilor re\u0163ele, iar ofertele de cump\u0103rare nu au ocolit nici Arcadia.<\/p>\n

\n\u201eAm avut oferte de v\u00e2nzare nenum\u0103rate, cele mai multe de la juc\u0103torii interni. Noi nu ne-am n\u0103scut pentru a ne vinde, ci sper\u0103m ca la un moment dat s\u0103 facem parte dintr-o mare re\u0163ea, dar doar a unui juc\u0103tor stfrategic, \u015fi nu a unui juc\u0103tor de\u0163inut de c\u0103tre un fond. Noi dorim s\u0103 r\u0103m\u00e2nem \u00een business \u015fi s\u0103-l dezvolt\u0103m. Exclud v\u00e2nzarea, dar nu exclud un mergin cu un mare juc\u0103tor interna\u0163ional. Nu ne g\u00e2ndim s\u0103 vindem \u015fi s\u0103 plec\u0103m pe o insul\u0103, ne dorim s\u0103 fim o afacere pe care s\u0103 o p\u0103storim personal\u201c, a precizat Dan Fiterman.<\/p>\n

\nArcadia  – Spitale \u015fi Centre Medicale este un juc\u0103tor de talie medie \u00een pia\u0163a s\u0103n\u0103t\u0103\u0163ii private, situ\u00e2ndu-se \u00eentre primii zece juc\u0103tori dup\u0103 cifra de afaceri la nivel na\u0163ional. Pia\u0163a medical\u0103 privat\u0103 este unul dintre domeniile care au func\u0163ionat \u015fi \u00een pandemie. Cei mai mari juc\u0103tori din acest domeniu sunt MedLife, Regina Maria \u015fi Medicover.<\/p>\n<\/div>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Re\u0163eta cre\u015fterii unui brand de la zero \u00een domeniul s\u0103n\u0103t\u0103\u0163ii private este investi\u0163ia continu\u0103 \u00een noi tehnologii, \u00een medici, astfel c\u0103 brandul Arcadia – Spitale \u015fi Centre Medicale a ajuns \u00een zece ani la peste 100 mil. lei afaceri, av\u00e2nd \u00een portofoliu dou\u0103 spitale \u015fi mai multe centre \u00een Ia\u015fi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,149,406,6546],"class_list":["post-191312","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-investitii","tag-medici","tag-privat"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191312"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191312\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}