{"id":191239,"date":"2021-02-23T12:06:45","date_gmt":"2021-02-23T12:06:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=191239"},"modified":"2021-02-23T12:06:45","modified_gmt":"2021-02-23T12:06:45","slug":"kiosk-touchless-care-nu-necesita-atingerea-ecranului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=191239","title":{"rendered":"Kiosk Touchless \u2013 care nu necesit\u0103 atingerea ecranului"},"content":{"rendered":"<p>\n<strong><ins>Dup\u0103 implementarea, \u00een urm\u0103 cu trei ani, a unor dispozitive de comand\u0103 digitale, denumite kioskuri, prin care clien\u0163ii puteau plasa singuri comenzile \u00een unit\u0103\u0163ile companiei, KFC a lansat anul acesta un nou tip de kiosk \u2013 touchless (f\u0103r\u0103 atingere), care asigur\u0103 nu doar o experien\u0163\u0103 de comand\u0103 mai bun\u0103, ci este o op\u0163iune mai sigur\u0103 \u015fi din punct de vedere sanitar.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19929205\/10\/cifra-kiosk.jpg?height=429&#038;width=150\" style=\"width: 150px; height: 429px; margin: 10px; float: left;\" \/>Kioskul touchless reprezint\u0103 o noutate la nivel global pentru compania KFC \u015fi este disponibil \u00een testare \u00een restaurantul KFC Olteni\u0163ei Drive-Thru. \u201eKFC Rom\u00e2nia investe\u015fte constant la nivel de tehnologie \u015fi, de aceea, \u00een 2017, au fost introduse \u00een restaurantele din Rom\u00e2nia, noi sisteme de comand\u0103, \u015fi anume kioskuri, pentru a facilita plasarea comenzilor, dar \u015fi pentru a cre\u015fte interac\u0163iunea digital\u0103 cu clien\u0163ii\u201d, spun reprezentan\u0163ii companiei. \u00cen prezent, exist\u0103 36 de restaurante KFC \u00een care sunt implementate astfel de kioskuri la care clien\u0163ii au posibilitatea de a plasa comenzi. \u00cen medie, 9 din 10 comenzi sunt realizate prin intermediul kioskurilor. Prin introducerea acestora, KFC \u015fi-a propus s\u0103 ofere consumatorilor o alternativ\u0103 la experien\u0163a de la casele de marcat cu care erau obi\u015fnui\u0163i. Acest proiect digital urm\u0103re\u015fte fluidizarea traficului \u00een restaurante \u015fi oferirea unei alternative tehnologice care s\u0103 fac\u0103 experien\u0163a consumatorilor \u015fi mai pl\u0103cut\u0103 atunci c\u00e2nd vin \u00een restaurante. Anul acesta, pe fondul noii crize sanitare, KFC Rom\u00e2nia a f\u0103cut un nou pas \u00een procesul de digitalizare \u015fi a introdus primul kiosk de comand\u0103 touchless, care nu necesit\u0103 atingerea ecranului. \u201eEste vorba, de asemenea, \u015fi despre o adaptare conform\u0103 cu noile obiceiuri ale consumatorilor care utilizeaz\u0103 tehnologia din ce \u00een ce mai mult \u00een aspectele cotidiene: smartphone, c\u0103\u015fti wireless, pl\u0103\u0163i contactless \u015fi diverse gadgeturi menite s\u0103 simplifice \u015fi s\u0103 ofere vitez\u0103 \u00een timp real oric\u0103rui proces. Tehnologia \u00eent\u00e2lne\u015fte \u015fi domeniul HoReCa, venind \u00een \u00eent\u00e2mpinarea clien\u0163ilor cu meniuri scanate prin coduri QR, aplica\u0163ii \u015fi site-uri pentru comenzi online sau alte sisteme de comand\u0103 cum ar fi kioskurile, pe care KFC deja le-a implementat de 2 ani \u00een restaurantele din Rom\u00e2nia\u201d, spun reprezentan\u0163ii companiei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nAcest prototip utilizeaz\u0103 camere \u015fi senzori de profunzime care urm\u0103resc mi\u015fcarea m\u00e2inii deasupra ecranului \u015fi detecteaz\u0103 pozi\u0163ia precis\u0103 a acesteia, precum \u015fi zona indicat\u0103. Astfel se pot selecta produsele dorite cu u\u015furin\u0163\u0103, f\u0103r\u0103 a interac\u0163iona fizic cu kioskul. \u00cen plus, camerele nu re\u0163in informa\u0163ii video despre clien\u0163i \u00een procesul de preluare a comenzii.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nPrin intermediul kioskului touchless, consumatorii pot avea o experien\u0163\u0103 digital\u0103 \u00een cele mai sigure condi\u0163ii, plata cu cardul bancar fiind contactless. \u201eKioskurile digitale fac parte din categoria tehnologiilor care pot avea un impact pozitiv de lung\u0103 durat\u0103 at\u00e2t asupra domeniului HoReCa, c\u00e2t \u015fi a businessului KFC. Dup\u0103 finalizarea perioadei de testare \u015fi \u00een func\u0163ie de feedbackul primit de la clien\u0163ii care vor interac\u0163iona cu noul dispozitiv touchless, se va analiza poten\u0163ialul extinderii acestui proiect la nivel na\u0163ional\u201d, spun reprezentan\u0163ii businessului.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 implementarea, \u00een urm\u0103 cu trei ani, a unor dispozitive de comand\u0103 digitale, denumite kioskuri, prin care clien\u0163ii puteau plasa singuri comenzile \u00een unit\u0103\u0163ile companiei, KFC a lansat anul acesta un nou tip de kiosk \u2013 touchless (f\u0103r\u0103 atingere), care asigur\u0103 nu doar o experien\u0163\u0103 de comand\u0103 mai bun\u0103, ci este o op\u0163iune mai sigur\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[8505,296,48022,48024,7436,22030,48023],"class_list":["post-191239","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-comenzi","tag-ecran","tag-kfc-romania","tag-kiosk-touchless","tag-restaurante","tag-tehnica","tag-us-food-network-s-a"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191239"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/191239\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}