{"id":190937,"date":"2021-02-15T19:06:19","date_gmt":"2021-02-15T19:06:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=190937"},"modified":"2021-02-15T19:06:19","modified_gmt":"2021-02-15T19:06:19","slug":"cine-este-omul-care-a-readus-la-viata-un-brand-romanesc-iubit-de-multi-inainte-de-89-dupa-o-pauza-de-peste-trei-decenii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=190937","title":{"rendered":"Cine este omul care a readus la via\u0163\u0103 un brand rom\u00e2nesc iubit de mul\u0163i \u00eenainte de \u201989, dup\u0103 o pauz\u0103 de peste trei decenii"},"content":{"rendered":"
\n\u00cen timp ce pantofii de la Pionierul, \u0163ig\u0103rile Carpa\u0163i \u015fi Snagov, sucurile CI-CO, pasta de din\u0163i Cristal, ma\u015fina de sp\u0103lat Albalux, frigiderul Fram \u015fi ma\u015finile Aro au pierdut lupta cu capitalismul, exist\u0103 o serie de nume care dup\u0103 o perioad\u0103 de pauz\u0103 rev\u0103d lumina zilei \u015fi revin pe pia\u0163\u0103 \u00eembr\u0103cate \u00een haine noi, adaptate la cerin\u0163ele consumatorilor de ast\u0103zi.<\/div>\n

\nPrimul a fost Pegas, \u00een 2011, au urmat apoi ceasurile Optimef \u015fi schiurile Reghin. A fost de asemenea discutat un proiect pentru reluarea produc\u0163iei motocicletelor Mobra.<\/p>\n

\nRecent, un nou brand rom\u00e2nesc popular \u00eenainte de \u201989 a fost readus la via\u0163\u0103: este vorba de televizorul Diamant. Acesta revine pe pia\u0163\u0103 cu un design actual, cu rezolu\u0163ii HD \u015fi Full HD. Marca a fost resuscitat\u0103 de compania Network One Distribution (NOD), controlat\u0103 de antreprenorul Iulian Stanciu, unul dintre cei mai puternici oameni de afaceri locali. Numele s\u0103u este legat de altfel \u015fi de brandul Pegas \u00een contextul \u00een care a intrat acum c\u00e2\u0163iva ani \u00een ac\u0163ionariatul companiei care a repus brandul pe pia\u0163\u0103 \u00een 2011.<\/p>\n

\n\u00cen cazul televizorului Diamant, readucerea la via\u0163\u0103 a m\u0103rcii vine chiar la ini\u0163iativa antreprenorului.<\/p>\n

\n\u201eLa trei decenii de c\u00e2nd nu se mai comercializeaz\u0103, televizorul Diamant revine pe pia\u0163\u0103 sub umbrela Horizon, brandul Network One Distribution (NOD)\u201d, a anun\u0163at compania.<\/p>\n

\nFabricat de \u00eentreprinderea Electronica din Bucure\u015fti, \u00eencep\u00e2nd cu 1961, televizorul Diamant era nelipsit din casele rom\u00e2nilor \u00een perioada comunist\u0103. \u201eTelevizorul genera\u0163iei cu cheia la g\u00e2t era alb-negru, cu tub catodic, mare c\u00e2t o lad\u0103 de zestre \u015fi costa cam c\u00e2t trei salarii medii, cu posibilitatea de a fi pl\u0103tit \u00een rate. A fost pentru mul\u0163i dintre rom\u00e2ni primul televizor la care s-au uitat vreodat\u0103.\u201d Noul televizor Diamant \u2013 asamblat \u00een UE, Turcia \u015fi China \u2013 vine cu diagonale \u00eentre 22\u201d \u015fi 43\u201d \u015fi cu rezolu\u0163ii HD, respectiv Full HD.<\/p>\n

\nTot pe o replic\u0103 adaptat\u0103 zilelor noastre au pariat \u015fi ceilal\u0163i antreprenori care au adus la via\u0163\u0103 m\u0103rci rom\u00e2ne\u015fti cu istorie. Pegas a \u00eenceput cu un cadru de biciclet\u0103 construit \u00eentr-o fabric\u0103 de armament, la Z\u0103rne\u015fti (Bra\u015fov). Designul era inspirat de muscle bike-urile americane \u015fi britanice, care la r\u00e2ndul lor imitau stilul unei motociclete chopper. Silueta Pegasului, cu \u015fa lung\u0103 \u015fi coarne, avea s\u0103 devin\u0103 pentru mii de copii din Rom\u00e2nia comunist\u0103 defini\u0163ia cuv\u00e2ntului \u201ebiciclet\u0103\u201c.<\/p>\n

\n\u201ePractic, bicicleta Pegas a fost un obiect cult, poate chiar cel care define\u015fte cuv\u00e2ntul \u00abcopil\u0103rie\u00bb pentru to\u0163i cei care au \u00eenv\u0103\u0163at s\u0103 mearg\u0103 pe biciclet\u0103 \u00een anii \u201970 \u015fi \u201980. Dup\u0103 \u201989 Pegas a disp\u0103rut de pe pia\u0163\u0103\u201c, spunea anterior Andrei Botescu, unul dintre antreprenorii care au readus la via\u0163\u0103 brandul. Dup\u0103 20 de ani de pauz\u0103, \u00een 2011, un proiect independent a relansat marca Pegas \u015fi vechea biciclet\u0103 \u00eentr-o nou\u0103 form\u0103, \u201epentru a se bucura din nou de ea copiii de toate v\u00e2rstele\u201c.<\/p>\n

\nCITITI AICI MATERIALUL INTEGRAL<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen timp ce pantofii de la Pionierul, \u0163ig\u0103rile Carpa\u0163i \u015fi Snagov, sucurile CI-CO, pasta de din\u0163i Cristal, ma\u015fina de sp\u0103lat Albalux, frigiderul Fram \u015fi ma\u015finile Aro au pierdut lupta cu capitalismul, exist\u0103 o serie de nume care dup\u0103 o perioad\u0103 de pauz\u0103 rev\u0103d lumina zilei \u015fi revin pe pia\u0163\u0103 \u00eembr\u0103cate \u00een haine noi, adaptate la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12704,37440,11752,16965,10023,5238,31185,7060,5255,26214,5836,9531,22098,19981,60],"class_list":["post-190937","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-adaptare","tag-aro","tag-capitalism","tag-carpati","tag-comunism","tag-consumatori","tag-dinti","tag-masina","tag-masini","tag-nastere","tag-nume","tag-pantofi","tag-pauza","tag-perioada","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190937"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190937\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}