{"id":190678,"date":"2021-02-08T15:30:11","date_gmt":"2021-02-08T15:30:11","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=190678"},"modified":"2021-02-08T15:30:11","modified_gmt":"2021-02-08T15:30:11","slug":"tiktok-confruntare-de-la-egal-la-egal-cu-facebook-aplicatia-chineza-pregateste-o-extindere-catre-segmentul-de-e-commerce-din-sua-unde-va-concura-direct-cu-gigantul-de-pe-silicon-valley","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=190678","title":{"rendered":"TikTok, confruntare de la egal la egal cu Facebook: Aplica\u0163ia chinez\u0103 preg\u0103te\u015fte o extindere c\u0103tre segmentul de e-commerce din SUA, unde va concura direct cu gigantul de pe Silicon Valley"},"content":{"rendered":"<p>\nTikTok pl\u0103nuie\u015fte o expansiune agresiv\u0103 c\u0103tre sectorul de e-commerce din Statele Unite, unde se va confrunta direct cu gigantul Facebook, transmite Financial Times.<\/p>\n<p>\nAplica\u0163ia chinez\u0103 de video-sharing le-a prezentat advertiserilor o nou\u0103 serie de func\u0163ii pentru 2021, conform unor persoane familiare cu situa\u0163ia, cit\u00e2nd aici un instrument care le ofer\u0103 celor mai populari utilizatori \u015fansa de a distribui linkuri c\u0103tre produse \u015fi de a c\u00e2\u015ftiga automat un comision din v\u00e2nz\u0103rile ulterioare.<\/p>\n<p>\nTotodat\u0103, platforma de\u0163inut\u0103 de ByteDance inten\u0163ioneaz\u0103 s\u0103 lanseze un program de shopping \u00een \u201elivestream\u201d, o versiune pentru smartphone-uri a canalelor de teleshopping, unde utilizatorii pot cump\u0103ra produse \u00een doar c\u00e2\u0163iva pa\u015fi dup\u0103 ce au fost expuse \u00eentr-un material postat de vedetele din cadrul re\u0163elei.<\/p>\n<p>\nMi\u015fc\u0103rile vor aduce aplica\u0163ia, care a anun\u0163at deja un parteneriat cu platforma de comer\u0163 virtual Shopify, \u00een competi\u0163ie direct\u0103 cu Facebook.<\/p>\n<p>\nCompania condus\u0103 de Mark Zuckerberg a introdus o serie de instrumente pentru Instagram pentru a u\u015fura procesele de achizi\u0163ie din unele \u0163\u0103ri \u015fi a lansat un canal digital de shopping pentru Facebook. \u00centre timp, Instagram a realizat o copie a TikTok, numit\u0103 \u201eReels\u201d.<\/p>\n<p>\nC\u00e2\u0163iva advertiseri au r\u0103mas rezerva\u0163i \u00een ceea ce prive\u015fte viitorul TikTok, suger\u00e2nd c\u0103 sistemul actual de publicitate r\u0103m\u00e2ne un proiect \u00een curs de desf\u0103\u015furare.<\/p>\n<p>\nAnul trecut, veniturile ByteDance s-au dublat \u015fi au ajuns la 35 de miliarde de dolari. Profitul opera\u0163ional a dep\u0103\u015fit 7 miliarde de dolari \u00een 2020, de la aproape 4 miliarde \u00een anul anterior.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok pl\u0103nuie\u015fte o expansiune agresiv\u0103 c\u0103tre sectorul de e-commerce din Statele Unite, unde se va confrunta direct cu gigantul Facebook, transmite Financial Times. Aplica\u0163ia chinez\u0103 de video-sharing le-a prezentat advertiserilor o nou\u0103 serie de func\u0163ii pentru 2021, conform unor persoane familiare cu situa\u0163ia, cit\u00e2nd aici un instrument care le ofer\u0103 celor mai populari utilizatori \u015fansa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25087,7320,5260,106,45916],"class_list":["post-190678","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ecommerce","tag-facebook","tag-shopping","tag-sua","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190678"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190678\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}