{"id":19063,"date":"2010-04-06T13:00:00","date_gmt":"2010-04-06T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=19063"},"modified":"2026-04-02T16:13:41","modified_gmt":"2026-04-02T16:13:41","slug":"peste-doua-milioane-de-spoturi-au-rulat-anul-trecut-la-televizor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=19063","title":{"rendered":"Peste doua milioane de spoturi au rulat anul trecut la televizor"},"content":{"rendered":"<p>Cei mai prezenti pe televizor au fost jucatori din industria<br \/>\nbunurilor de larg consum si cei din telecom. Astfel, potrivit<br \/>\nraportului Media&#038;Advertising 2010, realizat de Mediafax,<br \/>\noperatorul de telefonie mobila Cosmote a fost advertiserul care<br \/>\nsi-a majorat cel mai mult investitiile in publicitate in primul<br \/>\nsemestru al anului trecut &#8211; cu 99% mai mult decat in primul semstru<br \/>\nal lui 2008.<\/p>\n<p>Pe de alta parte, campinul istoric al investitiilor in<br \/>\npublicitate, Procter&#038;Gamble a avut, in 2009, prima diminiuare a<br \/>\nbugetului de publicitate.<\/p>\n<p>Pe pozitiile urmatoare in functie de cresterea invetitiilor in<br \/>\npromovare, in prima jumatate a anului trecut s-au clasat Reckitt<br \/>\nBenckiser (+50%), European Foods &#038; Drinks (+23%), Henkel (+14%)<br \/>\nsi Orange (+3%).<\/p>\n<p>L&#8217;Oreal Romania, Unilever si Procter &#038; Gamble au fost<br \/>\ncompaniile care, in aceeasi perioada de timp, si-au redus bugetele<br \/>\nde publicitate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romanii au vazut anul trecut  2.020.692 de reclame la televizor, cu aproape 150&#8230; de spoturi mai putin decat in 2008.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[22,6763,11646,16930,7540],"class_list":["post-19063","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-media","tag-publicitate","tag-reclame","tag-spoturi","tag-tv"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19063"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19063\/revisions"}],"predecessor-version":[{"id":38909,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19063\/revisions\/38909"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}