{"id":190413,"date":"2021-01-31T09:00:00","date_gmt":"2021-01-31T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=190413"},"modified":"2021-01-31T09:00:00","modified_gmt":"2021-01-31T09:00:00","slug":"cum-se-vand-usile-de-garaj-in-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=190413","title":{"rendered":"Cum se v\u00e2nd u\u015file de garaj \u00een online"},"content":{"rendered":"<p>\n<strong>Faptul c\u0103 oamenii au stat mai mult \u00een cas\u0103 \u00een pandemie a avut un efect bun asupra afacerilor RBL Total Design, business axat pe produc\u0163ia de u\u015fi de garaj, dar \u015fi a altor produse folosite \u00een protejarea locuin\u0163elor \u015fi magazinelor. Cum s-au v\u00e2ndut acestea \u00een online a povestit Emil Doicu, reprezentantul afacerii, \u00een cea mai recent\u0103 edi\u0163ie a emisiunii ZF Ecosistemul Marketplace.<\/strong><\/p>\n<p>\nRBL Total Design, produc\u0103tor de u\u015fi de garaj tip rulou, rulouri exterioare aplicate din aluminiu, plase antiinsecte tip rulou, u\u015fi sec\u0163ionale \u015fi grilaje de securitate pentru magazine, \u015fi-a triplat cifra de afaceri \u00een 2020, ajung\u00e2nd astfel la venituri de 1,2 milioane de lei, de la 300.000 lei \u00een 2019. \u201eAv\u00e2nd \u00een vedere c\u0103 anul trecut majoritatea oamenilor au stat mai mult acas\u0103, fiecare a identificat c\u00e2te o nevoie, iar comenzile au crescut. Cele mai multe comenzi au fost \u00eenregistrate din zona de vest a Rom\u00e2niei \u2013 Timi\u015foara, Arad, iar cele mai pu\u0163ine au venit din zona Moldovei \u015fi cea a Olteniei. Astfel, anul trecut am crescut cu aproximativ 300% \u00een ceea ce prive\u015fte volumul de v\u00e2nz\u0103ri\u201d, a spus \u00een cadrul emisiunii ZF Ecosistemul Marketplace, Emil Doicu, reprezentantul RBL Total Design. El a ad\u0103ugat c\u0103 planul pentru anul \u00een curs vizeaz\u0103 dublarea cifrei de afaceri.<\/p>\n<p>\nCompania \u00eenfiin\u0163at\u0103 \u00een 2017, av\u00e2nd ca obiect de activitate furnizarea de servicii de montaj \u015fi mentenan\u0163\u0103 a u\u015filor de garaj tip rulou, a deschis linia de produc\u0163ie a acestor articole la finalul anului 2018.<\/p>\n<p>\n\u201eNu a fost o investi\u0163ie foarte mare \u00een deschiderea liniei de produc\u0163ie. Evolu\u0163ia a fost frumoas\u0103, am crescut de la dou\u0103 u\u015fi pe s\u0103pt\u0103m\u00e2n\u0103 la cinci &#8211; \u015fase u\u015fi, iar acum producem aproximativ 60-70 de u\u015fi de garaj pe lun\u0103.\u201d RBL Total Design de\u0163ine un showroom pe DN2, care se \u00eentinde pe o suprafa\u0163\u0103 de aproximativ 200 mp. \u201e\u00cen showroom prezent\u0103m produsele \u015fi avem birourile, iar linia de produc\u0163ie este \u00een Voluntari, la ie\u015firea din Bucure\u015fti. \u00cens\u0103, activitatea din showroom nu a fost util\u0103 anul trecut, din cauza restric\u0163iilor\u201d, a ad\u0103ugat Emil Doicu.<\/p>\n<p>\n\u00cen schimb, anul trecut, v\u00e2nz\u0103rile din mediul online au stat la baza cre\u015fterii semnificative \u00eenregistrate de companie. \u201e\u00cenc\u0103 din 2019 am intrat pe pia\u0163a online c\u00e2nd am intrat pe marketplace-ul eMag. \u015etiam de aceast\u0103 pia\u0163\u0103 online, dar fiind preocupa\u0163i de investi\u0163ii \u00een proceduri interne \u015fi produc\u0163ie nu am avut timp s\u0103 ne dezvolt\u0103m pe acest\u0103 pia\u0163\u0103. Apoi am c\u0103utat canale prin care s\u0103 intr\u0103m \u00een aceast\u0103 pia\u0163\u0103 \u015fi am ales eMag marketplace.\u201d<\/p>\n<p>\n\u00cen prezent, platforma marketplace genereaz\u0103 circa 50% din comenzile \u00eenregistrate de companie. \u201ePlatforma genereaz\u0103 comenzi constante. Anul trecut jum\u0103tate din volumul de comenzi au venit de pe marketplace, dac\u0103 nu chiar mai mult.\u201d<\/p>\n<p>\nEmil Doicu consider\u0103 c\u0103 achizi\u0163iile online vor fi influen\u0163ate de evolu\u0163ia sau involu\u0163ia noului virus. Astfel, dac\u0103 restric\u0163iile cad \u015fi oamenii vor putea merge fizic \u00een magazine, aceasta va fi alegerea consumatorilor.<\/p>\n<p>\n\u201eCred c\u0103 aceast\u0103 cre\u015ftere din mediul online va depinde mult de mobilitatea \u015fi restric\u0163iile ce vor fi impuse de autorit\u0103\u0163i. Dac\u0103 vom putea ie\u015fi din case clien\u0163ii vor prefera s\u0103 mearg\u0103 \u00een magazinele fizice, \u00een showroomuri.\u201d \u00cen ceea ce prive\u015fte procesul de achizi\u0163ie al materiei prime, reprezentatul RBL Total Design spune c\u0103 anul trecut nu s-au confruntat cu probleme pe acest segment, deoarece produc\u0103torii interna\u0163ionali au avut stocurile preg\u0103tite.<\/p>\n<p>\n\u201eNu au fost probleme pe partea de achizi\u0163ie de materii prime, noi ne a\u015fteptam s\u0103 nu g\u0103sim marf\u0103 pe pia\u0163a extern\u0103, dar se pare c\u0103 produc\u0103torii acestor profile au fost preg\u0103ti\u0163i \u015fi au avut suficient stoc. La finalul anului au ap\u0103rut c\u00e2teva probleme, dar nu grave, spre emplu, dac\u0103 noi avem un paletar de 10 culori ei nu au avut dou\u0103 \u2013 trei culori pe stoc. Dar astfel de probleme apar la finalul oric\u0103rui an, p\u00e2n\u0103 se refac stocurile.\u201d<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/zf-ecosistemul-marketplace\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5850\/19884006\/2\/zf-market-place-1024x317-copy.jpg?height=194&#038;width=620\" style=\"width: 620px; height: 194px;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faptul c\u0103 oamenii au stat mai mult \u00een cas\u0103 \u00een pandemie a avut un efect bun asupra afacerilor RBL Total Design, business axat pe produc\u0163ia de u\u015fi de garaj, dar \u015fi a altor produse folosite \u00een protejarea locuin\u0163elor \u015fi magazinelor. Cum s-au v\u00e2ndut acestea \u00een online a povestit Emil Doicu, reprezentantul afacerii, \u00een cea mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7228,512],"tags":[47826,47824,47825,46919],"class_list":["post-190413","post","type-post","status-publish","format-standard","hentry","category-industrie","category-revista-bm","tag-rbl-total-design","tag-usi-de-garaj","tag-vanzari-online","tag-zf-ecosistemul-marketplace"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190413"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190413\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}