{"id":190231,"date":"2021-01-25T11:00:05","date_gmt":"2021-01-25T11:00:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=190231"},"modified":"2021-01-25T11:00:05","modified_gmt":"2021-01-25T11:00:05","slug":"dupa-20-de-ani-in-care-majoritatea-companiilor-mari-erau-conduse-de-straini-acum-tot-mai-multi-romani-revendica-aceste-posturi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=190231","title":{"rendered":"Dup\u0103 20 de ani \u00een care majoritatea companiilor mari erau conduse de str\u0103ini, acum tot mai mul\u0163i rom\u00e2ni revendic\u0103 aceste posturi"},"content":{"rendered":"<p>\n<strong>\u00cen 15 ani, Mihai Bordeanu a evoluat treptat de la FMCG \u015fi industria alimentar\u0103 la func\u0163ii de top management \u00een industria auto european\u0103.<\/strong><\/p>\n<p>\nExecutivii rom\u00e2ni devin tot mai cunoscu\u0163i la nivel european \u015fi mondial, iar dup\u0103 aproape 20 de ani, timp \u00een care importatorii \u015fi produc\u0103torii locali erau condu\u015fi de expa\u0163i, locul acestora este luat treptat de rom\u00e2ni. Dar numai dup\u0103 ce ace\u015ftia din urm\u0103 au c\u00e2\u015ftigat mai mul\u0163i ani de experien\u0163\u0103 pe alte pie\u0163e.<\/p>\n<p>\nCel mai recent exemplu \u00een acest sens este al lui Mihai Bordeanu, care \u015fi-a \u00eenceput cariera \u00een domeniul bunurilor de larg consum, la Reckitt Benckiser \u00een 2002, pentru ca aproape dou\u0103 decenii mai t\u00e2rziu s\u0103 ajung\u0103 Director Dacia pentru regiunea Europei de Sud-Est. A fost director regional pentru Lexus, a popularizat conceptul edi\u0163iilor speciale al modelelor c\u00e2t a fost director de marketing \u015fi director comercial la Toyota \u015fi ulterior, din 2010 a condus marketingul m\u0103rcii Dacia, at\u00e2t \u00een Rom\u00e2nia c\u00e2t \u015fi \u00een pie\u0163ele \u201ecu volan pe dreapta\ueb53 precum Marea Britanie, dar \u015fi Cipru sau Malta.<\/p>\n<p>\nAcum, Mihai Bordeanu a preluat, \u00eencep\u00e2nd cu 1 ianuarie, func\u0163ia de Managing Director Dacia Brand South Eastern Europe, iar de la 1 februarie \u00eel va prelua pe cel de Country Head Rom\u00e2nia. Mihai Bordeanu era vicepre\u015fedintele m\u0103rcii Dacia.<\/p>\n<p>\nDin noua func\u0163ie, Mihai Bordeanu va conduce divizia comercial\u0103 a Dacia pentru Rom\u00e2nia, Bulgaria \u015fi Republica Moldova, iar Christophe Dridi va coordona la nivel regional activitatea uzinei de la Mioveni.<\/p>\n<p>\nEste pentru prima dat\u0103 din 2002 \u00eencoace c\u00e2nd la conducerea Dacia vine un rom\u00e2n. Ultimul \u00een func\u0163ia de director general a fost Constantin Stroe, care a de\u0163inut func\u0163ia inclusiv dup\u0103 venirea francezilor la Mioveni \u00een 1999.<\/p>\n<p>\nChristophe Dridi, fostul pre\u015fedinte \u015fi director general al Automobile Dacia \u015fi Group Renault Rom\u00e2nia a preluat de la 1 ianuarie, responsabilitatea perimetrului industrial din Rom\u00e2nia, Rusia \u015fi Maroc, \u00een func\u0163ia de VP Global Access Industry \u015fi VP Industry Dacia \u015fi Lada. Astfel, Dridi va conduce \u00eentreaga gam\u0103 entry pentru Europa \u015fi Eurasia \u015fi va gestiona nu doar uzina de la Mioveni ci \u015fi cele dou\u0103 uzine din Rusia, de la Moscova \u015fi Toliatti dar \u015fi cele dou\u0103 din Maroc, Tanger \u015fi Casablanca.<\/p>\n<p>\nSchimb\u0103rile vin \u00een urma organiz\u0103rii Groupe Renault \u00een jurul m\u0103rcilor sale, grupate \u00een patru unit\u0103\u0163i de business (business units) &#8211; Renault, Dacia \u015fi Lada, Alpine \u015fi New Mobility.<\/p>\n<p>\n\u00cen 2010, la 35 de ani, Mihai Bordeanu, fostul \u015fef regional al m\u0103rcii premium Lexus prelua echipa de conducere a direc\u0163iei comerciale a grupului Renault pe pia\u0163\u0103 local\u0103, care controleaz\u0103 v\u00e2nz\u0103rile Dacia, Renault \u015fi Nissan \u00een valoare de aproape 500 mld. euro la acea vreme.<\/p>\n<p>\nMihai Bordeanu devenea \u00een 2010 unul dintre pu\u0163inii rom\u00e2ni recruta\u0163i de grupul francez pentru echipa de management.<\/p>\n<p>\nPrima ie\u015fire \u00een prim-plan a lui Mihai Bordeanu avea loc \u00een 2009 c\u00e2nd prelua conducerea m\u0103rcii Lexus la nivel regional, \u00eens\u0103 mandatul s\u0103u a fost lovit de criza financiar\u0103.<\/p>\n<p>\nLa finalul anului 2009 Mihai Bordeanu, Brand Manager pentru Balcani al Lexus, marca de lux din cadrul grupului Toyota, consider\u0103 c\u0103 nu chiar to\u0163i dealerii auto trebuie salva\u0163i de la faliment. \u201eDac\u0103 nici acum, pe vreme de criz\u0103, managerii nu pot s\u0103 a\u015feze compania pe ni\u015fte fundamente economice s\u0103n\u0103toase, probabil c\u0103 nu vor reu\u015fi s\u0103 o fac\u0103 niciodat\u0103. P\u00e2n\u0103 la urm\u0103, \u015fi falimentul e o solu\u0163ie.\ueb53, declara la acea vreme Bordeanu.<\/p>\n<p>\n\u00cen cadrul Toyota Rom\u00e2nia, Mihai Bordeanu a fost director de marketing \u00eencep\u00e2nd cu anul 2006, iar ulterior a fost numit director comercial, \u00een perioada celor dou\u0103 mandate ale sale v\u00e2nz\u0103rile m\u0103rcii japoneze ajung\u00e2nd la aproape 10.000 de unit\u0103\u0163i, fa\u0163\u0103 de pu\u0163in peste 6.000 la sf\u00e2r\u015fitul lui 2005.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<span style=\"color:#ffffff;\"><span style=\"font-size:14px;\"><strong><span style=\"background-color:#000080;\">Cum arat\u0103 CV-ul lui Mihai Bordeanu: De la iaurturile Danone \u00een 2002, la \u015feful Dacia la nivel regional<\/span><\/strong><\/span><\/span><\/p>\n<p>\n\u25ba<strong>1 februarie 2021<\/strong>&nbsp;&#8211; Managing Director Dacia Brand South Eastern Europe \u015fi Country Head Romania<\/p>\n<p>\n\u008d\u25ba<strong>1 septembrie 2019<\/strong>&nbsp;&#8211; Vicepre\u015fedinte Dacia<\/p>\n<p>\n\u25ba<strong>1 martie 2016<\/strong>&nbsp;&#8211; Director de v\u00e2nz\u0103ri \u015fi marketing pentru Renault \u00een regiunea Eurasia<\/p>\n<p>\n\u008f\u25ba<strong>1 februarie 2010<\/strong>&nbsp;&#8211; Director de marketing pentru Dacia<\/p>\n<p>\n\u0090\u25ba<strong>1 ianuarie 2009<\/strong>&nbsp;&#8211; Director regional pentru Balcani pentru marca Lexus<\/p>\n<p>\n\u25ba<strong>1 septembrie 2007<\/strong>&nbsp;&#8211; Director comercial pentru Toyota \u00een Rom\u00e2nia<\/p>\n<p>\n\u25ba<strong>1 august 2006<\/strong>&nbsp;&#8211; Director de marketing pentru Toyota \u00een Rom\u00e2nia<\/p>\n<p>\n\u25ba<strong>1 martie 2004<\/strong>&nbsp;&#8211; Director de marketing pentru Danone<\/p>\n<p>\n\u25ba<strong>1 februarie 2002<\/strong>&nbsp;&#8211; Senior Brand Manager \u00een cadrul Danone<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 15 ani, Mihai Bordeanu a evoluat treptat de la FMCG \u015fi industria alimentar\u0103 la func\u0163ii de top management \u00een industria auto european\u0103. Executivii rom\u00e2ni devin tot mai cunoscu\u0163i la nivel european \u015fi mondial, iar dup\u0103 aproape 20 de ani, timp \u00een care importatorii \u015fi produc\u0103torii locali erau condu\u015fi de expa\u0163i, locul acestora este luat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,7218],"tags":[6577,6278,448,30950,7217,7178,15714],"class_list":["post-190231","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-resurse-umane","tag-auto","tag-fmcg","tag-functie","tag-industria-auto","tag-management","tag-marketing","tag-mihai-bordeanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190231"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190231\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}