{"id":190037,"date":"2021-01-19T12:21:52","date_gmt":"2021-01-19T12:21:52","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=190037"},"modified":"2021-01-19T12:21:52","modified_gmt":"2021-01-19T12:21:52","slug":"sap-romania-promotion-analyzer","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=190037","title":{"rendered":"SAP Rom\u00e2nia: Promotion Analyzer"},"content":{"rendered":"<p>\n<strong><ins>Promotion Analyzer \u2013 dezvoltat \u00een Rom\u00e2nia \u2013 este \u201epsihologul\u201d care analizeaz\u0103 comportamentul de consum al clien\u0163ilor \u00een vederea stabilirii promo\u0163iilor din magazine.<\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\nEchipa Data Science SAP Rom\u00e2nia a dezvoltat pentru lan\u0163ul de supermarketuri Rimi Baltic un tool de analiz\u0103 a promo\u0163iilor \u2013 Promotion Analyzer \u2013 bazat at\u00e2t pe algoritmi special dezvolta\u0163i, c\u00e2t \u015fi pe algoritmi SAP HANA Predictive Analytics Library. Tool-ul folose\u015fte date istorice \u015fi creaz\u0103 scenarii \u201ewhat-if\u201d pentru a ajuta clientul s\u0103 modeleze \u015fi sa prezic\u0103 cele mai potrivite campanii de promo\u0163ii.<\/p>\n<p>\nPersoanele implicate \u00een dezvoltarea proiectului sunt: M\u0103d\u0103lina Trifan, R\u0103zvan Ion, Vlad Carabin, Alexandru Olteanu \u015fi Alexandru Biticiu.<br \/>\n&nbsp;<\/p>\n<p>\n<strong><ins>Elementul de noutate: <\/ins><\/strong><\/p>\n<p>\nPromotion Analyzer furnizeaz\u0103 date relevante despre promo\u0163ii care nu erau disponibile \u00een trecut. Tool-ul are o contribu\u0163ie semnificativ\u0103 asupra veniturilor lan\u0163ului Rimi Baltic. \u00cen prezent, retailerul folose\u015fte aceast\u0103 unealt\u0103 pentru promo\u0163iile curente de Cr\u0103ciun.<br \/>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\n40% \u2013 cre\u015fterea veniturilor din promo\u0163ii, peste trei milioane de tranzac\u0163ii analizate s\u0103pt\u0103m\u00e2nal \u015fi 100 de deciden\u0163i care folosesc aceast\u0103 unealt\u0103, potrivit informa\u0163iilor transmise de reprezentan\u0163ii SAP Rom\u00e2nia.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promotion Analyzer \u2013 dezvoltat \u00een Rom\u00e2nia \u2013 este \u201epsihologul\u201d care analizeaz\u0103 comportamentul de consum al clien\u0163ilor \u00een vederea stabilirii promo\u0163iilor din magazine. &nbsp; Descrierea inova\u0163iei: Echipa Data Science SAP Rom\u00e2nia a dezvoltat pentru lan\u0163ul de supermarketuri Rimi Baltic un tool de analiz\u0103 a promo\u0163iilor \u2013 Promotion Analyzer \u2013 bazat at\u00e2t pe algoritmi special dezvolta\u0163i, c\u00e2t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571,7211],"tags":[47737,45068,204],"class_list":["post-190037","post","type-post","status-publish","format-standard","hentry","category-business-hi-tech","category-comert","tag-promotion-analyzer","tag-sap-romania","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=190037"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/190037\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=190037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=190037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=190037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}