{"id":189968,"date":"2021-01-17T19:05:21","date_gmt":"2021-01-17T19:05:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189968"},"modified":"2021-01-17T19:05:21","modified_gmt":"2021-01-17T19:05:21","slug":"piata-de-1-mld-lei-a-iaurturilor-este-dominata-de-cinci-multinationale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189968","title":{"rendered":"Pia\u0163a de 1 mld. lei a iaurturilor este dominat\u0103 de cinci multina\u0163ionale"},"content":{"rendered":"<p>\n<strong>\u2666&nbsp;Liderul pie\u0163ei este grupul francez Danone care are \u00eens\u0103 produc\u0163ie pe plan local.<\/strong><\/p>\n<p>\nRom\u00e2nii cheltuie peste 1 mld. lei pe iaurt, lapte b\u0103tut \u015fi alte specialit\u0103\u0163i similare (ayran, sana sau kefir), pia\u0163a fiind dominat\u0103 de cinci multina\u0163ionale, potrivit datelor oferite de compania de cercetare de pia\u0163\u0103 Euromonitor.<\/p>\n<p>\n\u201eCompaniile interna\u0163ionale au dominat \u00een 2020 pia\u0163a iaurtului \u015fi a laptelui b\u0103tut, pe pri\u00adme\u00adle pozi\u0163ii situ\u00e2ndu-se Da\u00adnone, Alba\u00adlact, Fries\u00adlandCampina, Cova\u00adlact \u015fi Fabri\u00adca de Lap\u00adte Bra\u015fov (Olympus &#8211; n.red.)\u201c, spun ana\u00adli\u015f\u00adtii Euromonitor.<\/p>\n<p>\nToate cele cinci com\u00adpanii sunt de\u0163i\u00adnute acum de gigan\u0163i str\u0103ini de\u015fi la un mo\u00adment dat au fost &#8211; cel pu\u0163in unele dintre ele &#8211; firme locale. Spre exemplu, Albalact \u015fi Co\u00advalact sunt acum de\u0163inute de francezii de la Lactalis care le-au cump\u0103rat de la ac\u0163ionari locali.<\/p>\n<p>\n\u201eDe\u015fi sunt de\u0163inute de companii inter\u00adna\u0163ionale, aceste companii de\u0163in facilit\u0103\u0163i de produc\u0163ie \u00een Rom\u00e2nia.\u201c<\/p>\n<p>\n\u00cen industria de lactate \u015fi \u00een general \u00een industria alimentar\u0103 juc\u0103torii au fabrici \u00een \u0163ara respectiv\u0103, fiind vorba de produse cu termen scurt de valabilitate.<\/p>\n<p>\nTotu\u015fi, num\u0103rul de fabrici de lactate este \u00een sc\u0103dere \u00een ultimii ani dat fiind c\u0103 unii juc\u0103tori cum este Lactalis \u00ee\u015fi comaseaz\u0103 produc\u0163ia \u00een anumite unit\u0103\u0163i de produc\u0163ie. Doar anul trecut \u00een var\u0103 gigantul francez a pus lac\u0103tul pe dou\u0103 fabrici din Rom\u00e2nia. Grupul a decis s\u0103 \u00eenchid\u0103 fabricile din Floreni \u015fi Vatra Dornei (Suceava), aflate \u00een portofo\u00adliul firmei Dorna Lactate, preciz\u00e2nd c\u0103 bran\u00addul LaDorna va fi pro\u00addus \u00een continuare \u00een cele\u00adlalte unit\u0103\u0163i ale grupului, res\u00adpectiv fa\u00adbrica Albalact din Oiejdea, jude\u0163ul Alba \u015fi fa\u00adbrica Covalact din Sf\u00e2ntu Gheor\u00adghe, ju\u00adde\u0163ul Covasna. Din 2008 p\u00e2n\u0103 acum francezii au pus lac\u0103tul pe \u015fase uni\u00adt\u0103\u0163i de produc\u0163ie locale.<\/p>\n<p>\nGigantul a venit pe pia\u0163a lactatelor acum 12 ani prin preluarea firmei Dorna Lactate, oper\u00e2nd apoi alte dou\u0103 prelu\u0103ri, Albalact \u015fi Covalact, achizi\u0163ii ce i-au asigurat pozi\u0163ia de lider incontestabil.<\/p>\n<p>\nPe segmentul de iaurt \u015fi alte produse acre \u00eens\u0103, Danone este lider, av\u00e2nd prezen\u0163\u0103 de pes\u00adte dou\u0103 decenii pe pia\u0163\u0103. Mai mult, lu\u00adcrea\u00adz\u0103 cu parteneri locali \u015fi are fabric\u0103 proprie \u00een Ro\u00adm\u00e2nia, chiar \u00een Bucure\u015fti unde realizeaz\u0103 iaurt.<\/p>\n<p>\nPer total, iaurtul este un produs care c\u00e2\u015ftig\u0103 popularitate \u00een r\u00e2ndul rom\u00e2nilor, spun anali\u015ftii Euromonitor, fiind consumat nu doar la micul-dejun, ci \u015fi \u00een timpul zilei ca snack. Odat\u0103 cu cre\u015fterea puterii de cump\u0103\u00adrare consu\u00adma\u00adtorii caut\u0103 produse mai variate, iar produc\u0103torii lanseaz\u0103 iaurturi diferite cum ar fi cele cu un con\u0163inut mai mare de proteine.<\/p>\n<p>\nPe de alt\u0103 parte, date mai vechi ar\u0103tau c\u0103 din punctul de vedere al consumului de iaurturi, Rom\u00e2nia este la coada Europei cu consu\u00admul de doar 5 kilograme per capita. Comparativ, \u00een Bulgaria consumul de iaurt dep\u0103\u015fe\u015fte 20 de kilograme per capita, potrivit celor mai recente date.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rom\u00e2nii cheltuie peste 1 mld. lei pe iaurt, lapte b\u0103tut \u015fi alte specialit\u0103\u0163i similare (ayran, sana sau kefir), pia\u0163a fiind dominat\u0103 de cinci multina\u0163ionale, potrivit datelor oferite de compania de cercetare de pia\u0163\u0103 Euromonitor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8161,8364,7895,60],"class_list":["post-189968","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-iaurt","tag-lapte","tag-multinationale","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189968"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189968\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}