{"id":189872,"date":"2021-01-14T18:31:43","date_gmt":"2021-01-14T18:31:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189872"},"modified":"2021-01-14T18:31:43","modified_gmt":"2021-01-14T18:31:43","slug":"afaceri-de-la-zero-roxana-ispas-creeaza-costume-de-baie-handmade-sub-brandul-ronna-swimwear-si-a-vandut-de-2-mil-euro-in-2020-in-toata-lumea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189872","title":{"rendered":"Afaceri de la zero. Roxana Ispas creeaz\u0103 costume de baie handmade sub brandul Ronna Swimwear \u015fi a v\u00e2ndut de 2 mil. euro \u00een 2020, \u00een toat\u0103 lumea"},"content":{"rendered":"

\nFinan\u0163area ini\u0163ial\u0103 a venit dintr-un alt business al antreprenoarei \u015fi s-a ridicat la aproximativ 20.000 euro.<\/strong><\/p>\n

Roxana Ispas creeaz\u0103 \u00eentr-o fa\u00adbric\u0103 din Buz\u0103u, dar \u015fi \u00een Milano, costume de baie hand\u00admade, pe m\u0103sura clien\u00ad\u0163i\u00adlor, pe care le vinde sub bran\u00addul Ronna Swimwear \u00een toat\u0103 lumea, iar \u00een 2020 a ajuns la o cifr\u0103 de afaceri de 2 milioane de euro. Ea a lucrat mai mul\u0163i ani \u00een domeniul ju\u00adridic, \u00een cadrul unei case de avocatur\u0103, iar apoi a schimbat macazul \u015fi a deschis ini\u0163ial un busi\u00adness \u00een domeniul consultan\u0163ei speciali\u00adza\u00adte pe facilitarea ob\u0163inerii de autoriza\u0163ii sau avi\u00adze de func\u0163ionare de c\u0103tre persoanele juridice.<\/p>\n

\u201eIdeea de Ronna Swimwear a ap\u0103rut din nevoia pie\u0163ei rom\u00e2ne\u015fti de a avea costume de baie din materiale bune. M-am g\u00e2ndit s\u0103 fac ceva inedit. Prima dat\u0103 am pornit un business \u00een produc\u0163ia de lenjerie intim\u0103 cu o asociat\u0103 \u015fi am v\u0103zut c\u0103 acest segment de costume de baie a mers mai bine, asta fiind prin 2015. Apoi, am pornit singur\u0103 \u00een 2018, numai cu costume de baie\u201c, poveste\u015fte Roxana Ispas.<\/p>\n

Finan\u0163area ini\u0163ial\u0103 a venit din businessul s\u0103u \u00een domeniul consultan\u0163ei \u015fi s-a ridicat la aproximativ 20.000 euro. Iar \u00een prezent, spune ea, tot ce face din v\u00e2nz\u0103rile costumelor de baie investe\u015fte \u00een produc\u0163ie.<\/p>\n

Antreprenoarea sus\u0163ine c\u0103 la \u00eenceput nu avea mari a\u015ftept\u0103ri de la noul business, \u00eens\u0103 a muncit mult, iar acesta a luat amploare \u00eenc\u0103 din primul an. \u201ePrimele cliente au fost chiar persoane cunoscute. Dup\u0103 aceea am primit foarte multe comenzi din afara Rom\u00e2niei, din Londra, Fran\u0163a, Anglia, Germania, SUA.\u201c<\/p>\n

Primele produse, \u00ee\u015fi aminte\u015fte Roxana Ispas, au fost costumele de baie cu volane. Apoi a f\u0103cut produse nude \u015fi seturi cu diverse imprimeuri. \u201eRecomand\u0103rile clientelor m-au ajutat foarte mult la \u00eenceput\u201c, explic\u0103 ea.<\/p>\n

Antreprenoarea spune c\u0103 merge pe liniile clasice de produse \u015fi se inspir\u0103 \u00een func\u0163ie de ce vede. Ea adaug\u0103 c\u0103 are comenzi din toat\u0103 lumea \u015fi \u00een mai multe \u0163\u0103ri a deschis showroomuri, deoarece clientele din Fran\u0163a, Germania \u015fi Dubai caut\u0103 produ\u00adsele Ronna Swimwear mai mult \u00een loca\u0163ii fizice, fa\u0163\u0103 de clientele din Rom\u00e2nia, care comand\u0103 mai mult online.<\/p>\n

\n\"\"<\/p>\n

\n
\nPrimele produse, \u00ee\u015fi aminte\u015fte Roxana Ispas, au fost costumele de baie cu volane. Apoi a f\u0103cut produse nude \u015fi seturi cu diverse imprimeuri.<\/span><\/strong><\/em><\/p>\n

\u201eClien\u0163ii mei acum pleac\u0103 \u00een vacan\u0163e \u00een Dubai, Maldive, Seychelles, dar am primit o comand\u0103 de la o fran\u0163uzoaic\u0103 pentru o nunt\u0103 \u00een var\u0103\u201c, subliniaz\u0103 ea, ad\u0103ug\u00e2nd c\u0103 iarna cos\u00adtu\u00admele de baie se v\u00e2nd mai bine dec\u00e2t vara. \u00cen aceast\u0103 perioad\u0103, spune Roxana Ispas, se caut\u0103 mult seturile cu multe accesorii. \u201e\u00cemi doresc s\u0103 fac produse accesibile.\u201c<\/p>\n

\u00cen 2020, ea a f\u0103cut c\u00e2teva colec\u0163ii exclusiviste de costume de baie pentru Madrid \u015fi Monte Carlo \u015fi men\u0163ioneaz\u0103 c\u0103 a r\u0103mas f\u0103r\u0103 produse pe stoc. \u00cen acela\u015fi an, ea a creat mai multe colec\u0163ii de costume de baie \u015fi a f\u0103cut o nou\u0103 linie de business, de rochii de lux, sub o marc\u0103 nou\u0103 – Ronna The Brand.<\/p>\n

\u201eProducem la Buz\u0103u \u015fi la Milano. Cred c\u0103 o s\u0103 \u00eencepem o colaborare pentru pro\u00adduc\u00ad\u0163ie \u015fi \u00een \u0163\u0103rile Arabe. (…) Am pornit foarte bi\u00adne 2021, avem chiar un finan\u0163ator din Dubai, care ne d\u0103 7 mil. euro s\u0103 facem rochii cu cristale Swarovski, dar \u015fi costume de baie.  Ne bucur\u0103 c\u0103 putem s\u0103 producem la costuri bune lucruri accesibile clien\u0163ilor. Colaboratorii mei din Dubai au g\u0103sit finan\u0163ator. Acum se g\u0103sesc bani pe pia\u0163\u0103 \u015fi mai ales \u00een afar\u0103\u201c, afirm\u0103 Roxana Ispas.<\/p>\n

\u00cen 2020, cifra de afaceri a companiei a fost 2 milioane de euro, iar anul acesta 1 milion de euro merge \u00een produc\u0163ie, a mai spus fondatoarea Ronna Swimwear.<\/p>\n

\n\"\"<\/p>\n

\n

\n
\nZF \u015fi Banca Transilvania au lansat proiectul Afaceri de la zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103.  <\/p>\n

\u21d2<\/strong> Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.<\/p>\n

\u21d2<\/strong><\/strong> \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Roxana Ispas creeaz\u0103 \u00eentr-o fa\u00adbric\u0103 din Buz\u0103u, dar \u015fi \u00een Milano, costume de baie hand\u00admade, pe m\u0103sura clien\u00ad\u0163i\u00adlor, pe care le vinde sub bran\u00addul Ronna Swimwear \u00een toat\u0103 lumea, iar \u00een 2020 a ajuns la o cifr\u0103 de afaceri de 2 milioane de euro<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6185,7179,47684,235,47683,47682],"class_list":["post-189872","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri-de-la-zero","tag-brand","tag-brandul-ronna-swimwear","tag-business","tag-costume-de-baie-handmade","tag-roxana-ispas"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189872"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189872\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}