{"id":189854,"date":"2021-01-14T12:18:00","date_gmt":"2021-01-14T12:18:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189854"},"modified":"2021-01-14T12:18:00","modified_gmt":"2021-01-14T12:18:00","slug":"cum-au-reusit-doi-tineri-din-romania-sa-transforme-in-afacere-o-idee-venita-la-un-pahar-de-vin-au-inceput-cu-banii-imprumutati-de-la-prieteni-si-acum-fac-sute-de-mii-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189854","title":{"rendered":"Cum au reu\u015fit doi tineri din Rom\u00e2nia s\u0103 transforme \u00een afacere o idee venit\u0103 la un pahar de vin. Au \u00eenceput cu banii \u00eemprumuta\u0163i de la prieteni \u015fi acum fac sute de mii de euro"},"content":{"rendered":"

\nSt\u0103teau de vorb\u0103 la un pahar de vin, prin 2016, c\u00e2nd Laura \u015fi Giuliano Dr\u0103guleanu \u015fi-au dat seama c\u0103 ar putea transforma pasiunea comun\u0103 pentru jocurile de societate de tip boardgames \u00eentr-o afacere profitabil\u0103. \u015etiau c\u0103, \u00een Rom\u00e2nia, pia\u0163a de profil se afl\u0103 \u00eentr-o continu\u0103 dezvoltare, a\u015fa c\u0103 li-au f\u0103cut curaj. Ce a urmat?<\/strong><\/p>\n

\nNe-am folosit de Kickstarter, cea mai mare platform\u0103 de crowdfunding din lume, care a str\u00e2ns doar \u00een 2018, la categoria \u00abJocuri\u00bb, aproape 200 de milioane de dolari\u201d, spun cei doi antreprenori.<\/p>\n

\nPractic, pe o platform\u0103 online, Laura \u015fi Giuliano Dr\u0103guleanu \u015fi-au prezentat jocul \u015fi, cu o campanie de marketing foarte bine structurat\u0103 \u015fi targetat\u0103, au reu\u015fit s\u0103 conving\u0103 juc\u0103torii colec\u0163ionari s\u0103 fac\u0103 o precomand\u0103 pentru jocul respectiv.<\/p>\n

\n\u201eCu alte cuvinte, s\u0103 voteze cu portofelul. Finan\u0163area prin Kickstarter este echivalentul unui presale, \u00een care clientul acoper\u0103 \u00een totalitate \u015fi \u00een avans costurile de produc\u0163ie \u015fi transport.\u201d<\/p>\n

\nAst\u0103zi, familia Dr\u0103guleanu se num\u0103r\u0103 printre pu\u0163inii creatori \u015fi produc\u0103tori de jocuri de societate de tip boardgame din Rom\u00e2nia. \u00cen doar doi oameni, au lansat, din 2018 \u00eencoace, trei jocuri, cu v\u00e2nz\u0103ri totale de aproximativ 250.000 de dolari: Moonshiners of the Apocalypse, Trouble in Templetown \u015fi Dining with Dracula.<\/p>\n

\n\u201eAm \u00eenceput businessul cu bani de la prieteni \u015fi credit la banc\u0103 – 25.000 de euro pe care i-am investit \u00een primul joc, Moonshiners of the Apocalypse, ce a avut v\u00e2nz\u0103ri de 150.000 de dolari. Tot profitul din 2018 \u015fi p\u00e2n\u0103 \u00een prezent a fost reinvestit \u015fi \u00een 2019 am mai cooptat doi parteneri, fiecare investind c\u00e2te 10.000 de euro\u201d, spune familia Dr\u0103guleanu.<\/p>\n

\n\"\"<\/p>\n

\nTot doi sunt \u015fi angaja\u0163ii care fac parte din echipa 2Fat2Fly, brandul sub care se v\u00e2nd jocurile create de Laura \u015fi Giuliano Dr\u0103guleanu. Cel de-al doilea joc, Trouble in Templetown, a ob\u0163inut \u00eencas\u0103ri de 55.000 de dolari \u00een 2019. Profitul se ridic\u0103 la circa 30% din cifra de afaceri, dar el este reinvestit \u00een totalitate. Ca pre\u0163uri, jocurile se situeaz\u0103 \u00eentre 50 \u015fi 70 de dolari bucata, \u00een func\u0163ie de componentele fiec\u0103ruia, cele mai scumpe fiind jocurile cu miniaturi.<\/p>\n

\n\u201e\u00cen doi oameni, reu\u015fim s\u0103 lans\u0103m doar un joc pe an, prin urmare, \u00een 2021, ne dorim s\u0103 ob\u0163inem o finan\u0163are cu care s\u0103 putem scala businessul, prin m\u0103rirea echipei \u015fi lansarea a dou\u0103 sau chiar trei jocuri pe an, pun\u00e2nd \u00een paralel accentul pe distribu\u0163ie. \u00cen plus, am dori s\u0103 extindem gama de produse, ad\u0103ug\u00e2nd \u00een portofoliu \u015fi c\u00e2teva card game-uri, \u00een al c\u0103ror target s\u0103 intre \u015fi Rom\u00e2nia.\u201d<\/p>\n

\nDe\u015fi conceptul este 100% rom\u00e2nesc, toate jocurile 2Fat2Fly sunt produse \u00een China, \u00een fabrici specializate de boardgames, \u015fi v\u00e2ndute prin intermediul platformei Kickstarter – \u00een propor\u0163ie de 90% – dar \u015fi al distribuitorilor \u015fi retailerilor specializa\u0163i.<\/p>\n

\nCine sunt cump\u0103r\u0103torii? Colec\u0163ionarii \u015fi marii pasiona\u0163i de jocuri, care achizi\u0163ioneaz\u0103 \u00eentre unu \u015fi trei boardgame-uri \u00een fiecare lun\u0103.<\/p>\n

\n\u201ePeste 60% dintre clien\u0163ii Kickstarter sunt americani, urma\u0163i de canadieni, australieni, englezi, francezi \u015fi germani. Pentru moment, Rom\u00e2nia nu se afl\u0103 \u00een targetul nostru, deoarece jocurile produse de noi au costuri destul de mari pentru pia\u0163a rom\u00e2neasc\u0103, aflat\u0103 \u00eenc\u0103 la \u00eenceput.\u201d<\/p>\n

\nP\u00e2n\u0103 la urm\u0103 \u00eens\u0103, cheful de joac\u0103 nu \u0163ine cont de na\u0163ionalitate.<\/p>\n

\n\"\"<\/p>\n

\nCa pre\u0163uri, jocurile se situeaz\u0103 \u00eentre 50 \u015fi 70 de dolari bucata, \u00een func\u0163ie de componentele fiec\u0103ruia, cele mai scumpe fiind jocurile cu miniaturi.<\/strong><\/span><\/p>\n

\n
\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"<\/strong><\/p>\n

\nBumbu Toys \u2013 atelier de juc\u0103rii din lemn (Bran, jud. Bra\u015fov)<\/strong><\/p>\n

\nondatori: familia Bumbu<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 290.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2020: peste 1 mil. lei (211.000 de euro)<\/p>\n

\nPrezen\u0163\u0103: interna\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nAtelierul de paste \u2013 concept de tip pasta bar (T\u00e2rgu-Mure\u015f)<\/strong><\/p>\n

\nFondatori: Marius Cri\u015fan, Bogdan Muntean \u015fi Marius Muntean<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 15.000 de euro<\/p>\n

\nPrezen\u0163\u0103: T\u00e2rgu-Mure\u015f<\/p>\n

\n

\n\"\"<\/p>\n

\nAB4Art \u2013 firm\u0103 de finis\u0103ri \u015fi amenaj\u0103ri (R\u00e2\u015fnov, jud. Bra\u015fov)<\/strong><\/p>\n

\nFondatoare: Adina Blaga<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103:
\n33.000 de euro<\/p>\n

\nProfit \u00een 2019: 10.000 de euro<\/p>\n

\n

\n\"\"<\/p>\n

\nVacaju \u2013 brand de lapte din caju (Bucure\u015fti)<\/strong><\/p>\n

\nFondatoare: Cristina Nesterov<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 35.000 de euro<\/p>\n

\nPrezen\u0163\u0103: Plantini One Her\u0103str\u0103u, magazinele Biocorner, Nasul Ro\u015fu, C\u0103mara Mariei (Constan\u0163a) \u015fi altele<\/p>\n

\n

\n\"\"<\/p>\n

\nDentix Millennium \u2013 produc\u0163ie de implanturi dentare (S\u0103b\u0103reni, jud. Giurgiu)<\/strong><\/p>\n

\nFondator: Drago\u015f Budei<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 2,5 mil. euro<\/p>\n

\nCifr\u0103 de afaceri estimat\u0103 pentru 2021:
\n1 mil. euro<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n

\n
\n

\nZF \u015fi Banca Transilvania au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero.<\/strong><\/p>\n

\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n

\nIntra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

St\u0103teau de vorb\u0103 la un pahar de vin, prin 2016, c\u00e2nd Laura \u015fi Giuliano Dr\u0103guleanu \u015fi-au dat seama c\u0103 ar putea transforma pasiunea comun\u0103 pentru jocurile de societate de tip boardgames \u00eentr-o afacere profitabil\u0103. \u015etiau c\u0103, \u00een Rom\u00e2nia, pia\u0163a de profil se afl\u0103 \u00eentr-o continu\u0103 dezvoltare, a\u015fa c\u0103 li-au f\u0103cut curaj. Ce a urmat? Ne-am […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[255,47676,235,4911,7990,24789,47677],"class_list":["post-189854","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-antreprenori","tag-boardgames","tag-business","tag-joaca","tag-jocuri","tag-kickstarter","tag-laura-si-giuliano-draguleanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189854"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189854\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}