{"id":189850,"date":"2021-01-14T10:52:37","date_gmt":"2021-01-14T10:52:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189850"},"modified":"2021-01-14T10:52:37","modified_gmt":"2021-01-14T10:52:37","slug":"se-aproprie-disparitia-influencerilor-asa-cum-ii-stiam-ce-metode-alternative-de-promovare-au-gasit-marile-case-de-moda","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189850","title":{"rendered":"Se aproprie dispari\u0163ia influencerilor a\u015fa cum \u00eei \u015ftiam? Ce metode alternative de promovare au g\u0103sit marile case de mod\u0103"},"content":{"rendered":"<p>\nCa toate celelalte industrii, \u015fi lumea modei este afectat\u0103 de pandmeia de COVID-19. Marile case de mod\u0103 au g\u0103sit \u00eens\u0103 o solu\u0163ie pentru a-\u015fi sus\u0163ine \u00een siguran\u0163\u0103 prezent\u0103rile: modelele digitale. Avatare ca Miquela sau Shudu Gram c\u00e2\u015ftig\u0103 popularitate \u00een social media, spre paguba influencerilor reali.<\/p>\n<p>\nMiquela Sousa a lucrat al\u0103turi de supermodelul Bella Hadid, a ap\u0103rut \u00een campanii ale gigan\u0163ilor din fashion Prada \u015fi Burberry, \u015fi-a lansat propriul single \u00een cadrul festivalului Lollapalooza \u015fi are o armat\u0103 de fani \u2013 aproape 3 milioane \u2013 pe Instagram. Dar Sousa nu este o vedet\u0103 social media obi\u015fnuit\u0103. De fapt, nu este nici m\u0103car om.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19866201\/1\/screen-shot-2021-01-13-at-14-52-03.png?height=390&#038;width=620\" style=\"width: 620px; height: 390px;\" \/><\/p>\n<p>\n\u201ePrima data c\u00e2nd am v\u0103zut-o pe Miquela la o \u015fedin\u0163\u0103 foto \u00eemi amintesc c\u0103 m\u0103 \u00eentrebam \u2013 aceast\u0103 persoan\u0103 e real\u0103 sau nu? Era foarte straniu\u201d, poveste\u015fte Sinead Bovell, un model din New York, citat\u0103 de The Telegraph. Miquela este o crea\u0163ie a Brud, un start-up fondat de Sara DeCou \u015fi Trevor McFedries. Pe Instagram a fost lansat\u0103 \u00een 2016, devenind imediat popular\u0103. Cu toate c\u0103 exist\u0103 doar \u00een lumea virtual\u0103, banii pe care \u00eei genereaz\u0103 sunt c\u00e2t se poate de reali. Fiecare postare sponsorizat\u0103 le adduce antreprenorilor din spatele Brud 8.500 de dolari \u015fi un venit anual de circa 10 milioane de dolari. \u015ei nu e singura. Industria \u00een cre\u015ftere a acestor modele digitale \u00eenregistreaz\u0103 anual venituri de 300 de miliarde de dolari, iar pandemia nu a f\u0103cut dec\u00e2t s\u0103 ajute.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19866201\/4\/screen-shot-2021-01-13-at-14-53-54-copy.jpg?height=439&#038;width=620\" style=\"width: 620px; height: 439px;\" \/><\/p>\n<p>\nShudu Gram, un alt model virtual din Africa de Sud, a prezentat pentru brandul de frumuse\u0163e al Rihannei, Fenty, dar \u015fi \u00een campanii pentru Ellesse \u015fi Balmain. Anul trecut, a mers pe covorul ro\u015fu ca hologram\u0103 pentru premiile Bafta, purt\u00e2nd o rochie digital\u0103 Swarovski. La fel, modelul virtual Imma a colaborat cu m\u0103rci precum Porsche \u015fi Ikea \u015fi a pozat \u00een edi\u0163ia japonez\u0103 a revistei i-D al\u0103turi de modele umane pentru a promova brandul Kanebo Cosmetics.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ca toate celelalte industrii, \u015fi lumea modei este afectat\u0103 de pandmeia de COVID-19. Marile case de mod\u0103 au g\u0103sit \u00eens\u0103 o solu\u0163ie pentru a-\u015fi sus\u0163ine \u00een siguran\u0163\u0103 prezent\u0103rile: modelele digitale. Avatare ca Miquela sau Shudu Gram c\u00e2\u015ftig\u0103 popularitate \u00een social media, spre paguba influencerilor reali. Miquela Sousa a lucrat al\u0103turi de supermodelul Bella Hadid, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6481,8200,9638],"class_list":["post-189850","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-moda","tag-modele","tag-virtual"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189850"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189850\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}