\nGoogle este prima mare corpora\u0163ie de tehnologie luat\u0103 la ochi de Marea Britanie, dup\u0103 ce Regatul Unit a p\u0103r\u0103sit blocul european, \u00eentruc\u00e2t autorit\u0103\u0163ile de concuren\u0163\u0103 au anun\u0163at vineri c\u0103 lanseaz\u0103 o investiga\u0163ie asupra schimb\u0103rilor pl\u0103nuite de Google \u00een modelul de advertising, potrivit Bloomberg.<\/p>\n
\nAutoritatea pentru Concuren\u0163\u0103 \u015fi Pie\u0163e a declarat c\u0103 \u201einvestigheaz\u0103 planurile Google de a elemina cookie-urile pentru ter\u0163i \u015fi alte func\u0163ionalit\u0103\u0163i ale Google Chrome\u201d, conform unei declara\u0163ii lansate de autoritate.<\/p>\n
\nAceste schimb\u0103ri \u201ear putea submina abilitatea publisherilor de a genera venituri \u015fi ar putea submina concuren\u0163a \u00een advertisingul digital, sporind puterea Google \u00een pia\u0163\u0103\u201d, a semnalat autoritatea.<\/p>\n
\nPublisherii \u015fi companiile de tehnologie active \u00een advertising au lansat apeluri publice \u00een luna noiembrie prin care critic\u0103 planurile Google. Schimb\u0103rile pl\u0103nuite de gigantul american ar putea limita abilitatea ter\u0163ilor de a colecta informa\u0163ii despre utilizatori, o p\u00e2rghie necesar\u0103 pentru ca publicitatea s\u0103 genereze c\u00e2t mai mult\u0103 valoare. Companiile media mai mici ar putea pierde p\u00e2n\u0103 la 75% din venituri din cauza acestor schimb\u0103ri.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google este prima mare corpora\u0163ie de tehnologie luat\u0103 la ochi de Marea Britanie, dup\u0103 ce Regatul Unit a p\u0103r\u0103sit blocul european, \u00eentruc\u00e2t autorit\u0103\u0163ile de concuren\u0163\u0103 au anun\u0163at vineri c\u0103 lanseaz\u0103 o investiga\u0163ie asupra schimb\u0103rilor pl\u0103nuite de Google \u00een modelul de advertising, potrivit Bloomberg. Autoritatea pentru Concuren\u0163\u0103 \u015fi Pie\u0163e a declarat c\u0103 \u201einvestigheaz\u0103 planurile Google de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10313,6351,5431,7253,47,7251,4895],"class_list":["post-189670","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-autoritati","tag-concurenta","tag-google","tag-investigatie","tag-lansare","tag-marea-britanie","tag-schimbari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189670"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189670\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}