{"id":189591,"date":"2021-01-07T09:23:12","date_gmt":"2021-01-07T09:23:12","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189591"},"modified":"2021-01-07T09:23:12","modified_gmt":"2021-01-07T09:23:12","slug":"nemtii-se-bat-pentru-piata-de-supermarketuri-din-romania-lupta-incinsa-intre-kaufland-si-lidl-pentru-primul-loc-in-comertul-alimentar-fiecare-retailer-a-avut-vanzari-de-6-mld-lei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189591","title":{"rendered":"Nem\u0163ii se bat pentru pia\u0163a de supermarketuri din Rom\u00e2nia: Lupt\u0103 \u00eencins\u0103 \u00eentre Kaufland \u015fi Lidl pentru primul loc \u00een comer\u0163ul alimentar. Fiecare retailer a avut v\u00e2nz\u0103ri de 6 mld. lei"},"content":{"rendered":"

\n\u2666 Dup\u0103 primul semestru din 2020 pe cele dou\u0103 re\u0163ele surori nu le mai desp\u0103r\u0163eau dec\u00e2t 45 mil. lei \u2666 Fiecare retailer a avut v\u00e2nz\u0103ri de 6 mld. lei \u2666 Cele dou\u0103 companii apar\u0163in aceluia\u015fi grup german, Schwarz, \u00eens\u0103 sunt operate separat.<\/strong><\/p>\n

\nLupta pentru pozi\u0163ia de lider \u00een co\u00admer\u00ad\u0163ul alimentar din Rom\u00e2\u00adnia a fost \u00een 2020 mai str\u00e2n\u00ads\u0103 ca nici\u00adodat\u0103, dis\u00adcoun\u00adterul ger\u00adman Lidl sufl\u00e2nd \u00een ceafa lan\u0163ului de hiper\u00admarketuri cu pre\u0163uri mici Kaufland, ocupantul pri\u00admului loc din pia\u0163\u0103 \u00een ultimii ani \u00eencep\u00e2nd cu 2012. Nem\u0163ii au devenit lider la \u015fapte ani de la venirea \u00een Rom\u00e2nia.<\/p>\n

\nSpre compara\u0163ie, Lidl a intrat ofi\u00adcial pe pia\u0163a din Rom\u00e2nia \u00een 2011 prin pre\u00adluarea Plus Discount, iar apoi a urcat rapid \u00een cla\u00adsa\u00adment p\u00e2n\u0103 pe locul trei dup\u0103 rezultatele din 2019, cele mai recente date pu\u00adbli\u00adce. Atunci, pe ce\u00adle dou\u0103 re\u0163ele surori, parte a gigantului ger\u00adman Schwarz, le desp\u0103r\u00ad\u0163eau v\u00e2nz\u0103ri de 2 mld. lei.<\/p>\n

\n\u00cen primul semestru din 2020 \u00eens\u0103, an mar\u00adcat de pandemia de COVID-19, diferen\u0163a dintre ele s-a redus la doar 45 mil. lei. Astfel, Kaufland Rom\u00e2\u00adnia a ob\u0163inut \u00een pri\u00adme\u00adle \u015fase luni din 2020 afa\u00adceri de 6,05 mld. lei, cu 8,5% mai mari dec\u00e2t \u00een ace\u00adea\u015fi perioad\u0103 din 2019, potrivit calcu\u00adle\u00adlor f\u0103cute de ZF pe ba\u00adza datelor publice. Lidl a raportat afaceri de 6 mld. lei \u00een aceea\u015fi perioad\u0103, dup\u0103 un galop de 32%.<\/p>\n

\nDac\u0103 cele dou\u0103 companii \u015fi-au men\u0163inut ritmul de cre\u015ftere \u015fi \u00een ultimele \u015fase luni din 2020, atunci ele vor fi la egalitate, urm\u00e2nd a se face departajarea \u201ela virgul\u0103\u201c. Niciuna dintre cele dou\u0103 companii nu \u015fi-a anun\u0163at rezultatele pe anul trecut sau m\u0103car ritmul de cre\u015ftere, \u00eens\u0103 CEO-ul Lidl aruncase m\u0103nu\u015fa \u00een var\u0103.<\/p>\n

\n\u201eDup\u0103 evolu\u0163ia din perioada martie-iulie (primele luni ale anului fiscal 2020 – n.red.) sunt \u00eencrez\u0103tor c\u0103 putem ajunge \u00een 2020 num\u0103rul unu \u00een pia\u0163\u0103. Urm\u0103m trendul din anii trecu\u0163i. Dac\u0103 lucrurile vor merge la fel \u00een continuare, vom termina anul pe primul loc\u201c, spunea \u00eentr-un interviu ZF din august Frank Wagner, executivul care conduce opera\u0163iunile locale al Lidl \u00een Rom\u00e2nia.<\/p>\n

\nDe partea cealalt\u0103, nem\u0163ii de la Kaufland au anun\u0163at \u015fi ei c\u0103 \u015fi-au men\u0163inut businessul pe plus \u00een 2020, de\u015fi nu au \u00eenaintat cifre.<\/p>\n

\n\u201e\u00cen 2020 au existat sui\u015furi \u015fi cobor\u00e2\u015furi dac\u0103 ne uit\u0103m la evolu\u0163ia consumului \u015fi a cifrei de afaceri. Suntem optimi\u015fti c\u0103 \u00eenchidem anul 2020 din punct de vedere financiar la a\u015ftept\u0103rile pe care le-am avut \u00eenc\u0103 de dinainte de pandemie, c\u00e2nd f\u0103ceam bugetul pe 2020. Vom fi pe plus\u201c, spunea recent Valer Hanca\u015f, director de comunicare \u015fi corporate affairs \u00een cadrul re\u0163elei Kaufland la finalul anului trecut.<\/p>\n

\nPe locul secund \u00een comer\u0163ul local dup\u0103 rezultatele pe 2019 se afl\u0103 francezii de la Carrefour dac\u0103 sunt luate \u00een calcul rezultatele la nivel de grup, adic\u0103 pe mai multe entit\u0103\u0163i juridice.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2666 Dup\u0103 primul semestru din 2020 pe cele dou\u0103 re\u0163ele surori nu le mai desp\u0103r\u0163eau dec\u00e2t 45 mil. lei \u2666 Fiecare retailer a avut v\u00e2nz\u0103ri de 6 mld. lei \u2666 Cele dou\u0103 companii apar\u0163in aceluia\u015fi grup german, Schwarz, \u00eens\u0103 sunt operate separat. Lupta pentru pozi\u0163ia de lider \u00een co\u00admer\u00ad\u0163ul alimentar din Rom\u00e2\u00adnia a fost \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,46220,416,415,14847,421],"class_list":["post-189591","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-comertul-alimentar","tag-kaufland","tag-lidl","tag-pandemie","tag-supermarketuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189591"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189591\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}