{"id":189557,"date":"2021-01-06T10:50:00","date_gmt":"2021-01-06T10:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189557"},"modified":"2021-01-06T10:50:00","modified_gmt":"2021-01-06T10:50:00","slug":"cu-cardul-la-piata-solutia-contactless-care-te-ajuta-sa-scapi-de-plata-cash-in-pietele-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189557","title":{"rendered":"Cu cardul la pia\u0163\u0103. Solu\u0163ia contactless care te ajut\u0103 s\u0103 scapi de plata cash \u00een pie\u0163ele din Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong><ins>Cashless Market este o inova\u0163ie menit\u0103 s\u0103 faciliteze plata cu cardul \u00een pie\u0163e, sporind gradul de confort pentru clien\u0163i \u015fi volumul de v\u00e2nz\u0103ri al comercian\u0163ilor.<\/ins><\/strong><\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei: <\/ins><\/strong><\/p>\n<p>\n\u00cen Rom\u00e2nia, \u00een anumite zone de comercian\u0163i, numerarul este singura modalitate de a achita cump\u0103r\u0103turile. P\u00e2n\u0103 anul trecut, acesta a fost \u015fi cazul pie\u0163elor agroalimentare, ceea ce poate fi considerat un factor al limit\u0103rii num\u0103rului de clien\u0163i, precum \u015fi a puterii de cump\u0103rare a acestora \u015fi, prin urmare, al nivelului de v\u00e2nz\u0103ri. \u00cen iunie 2019, Mastercard a lansat plata cu cardul \u00een pia\u0163a Cibin, din Sibiu, \u00een colaborare cu Asocia\u0163ia Administratorilor de Pie\u0163e din Rom\u00e2nia (AAPR) \u015fi Patria Bank, beneficiind de sus\u0163inerea Prim\u0103riei Sibiu. Cashless Market debuta atunci ca un program-pilot, care \u00ee\u015fi propunea s\u0103 aduc\u0103 \u00een aten\u0163ia consumatorilor \u015fi produc\u0103torilor beneficiile introducerii pl\u0103\u0163ii cu cardul \u015fi, totodat\u0103, s\u0103 genereze o mi\u015fcare ampl\u0103, la care ulterior s\u0103 adere \u015fi alte pie\u0163e, transform\u00e2nd pl\u0103\u0163ile electronice \u00een normalitate. Ini\u0163ial, 30 de produc\u0103tori agricoli care \u00ee\u015fi vindeau marfa \u00een pia\u0163a Cibin au primit un pachet care a inclus un POS \u015fi un card, menit s\u0103 \u00eei ajute s\u0103 r\u0103m\u00e2n\u0103 competitivi \u00een fa\u0163a consumatorilor, prin oferirea unei alternative la plata cu cardul, micii \u00eentreprinz\u0103tori av\u00e2nd astfel oportunitatea de a r\u0103m\u00e2ne relevan\u0163i \u00eentr-un mediu din ce \u00een ce mai dinamic. \u00cen acela\u015fi timp, ini\u0163iativa a urm\u0103rit identificarea unui numitor comun \u00eentre tendin\u0163a \u00een cre\u015ftere a unui stil de via\u0163\u0103 s\u0103n\u0103tos, axat pe o alimenta\u0163ie bogat\u0103 \u00een fructe \u015fi legume, \u015fi fenomenul \u201eeat local\u201d, care presupune consumul de produse oferite de localnici.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nImplementarea pl\u0103\u0163ii contactless \u00een pie\u0163ele agroalimentare din Sibiu \u015fi, ulterior, \u00een Ia\u015fi, Gala\u0163i \u015fi Bucure\u015fti, reprezint\u0103 o premier\u0103 pentru pia\u0163a local\u0103 \u015fi este rezultatul experimentului desf\u0103\u015furat de Mastercard \u00een anul 2015, c\u00e2nd a instalat un POS \u00een Pia\u0163a Hala Traian din Bucure\u015fti. \u00cen urma reac\u0163iilor bune primite atunci din partea consumatorilor \u015fi a comercian\u0163ilor, compania a decis s\u0103 fac\u0103 posibil\u0103 plata cu cardul pentru mai mul\u0163i produc\u0103tori agricoli.<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nA fost creat\u0103 o alternativ\u0103 digital\u0103 de plat\u0103 pentru clien\u0163i, au crescut \u00eencas\u0103rile produc\u0103torilor, a fost sporit gradul de incluziune financiar\u0103 la nivel general \u015fi un nou segment a fost bancarizat. \u00cen prezent, Cashless Market include \u015fapte pie\u0163e din patru ora\u015fe ale \u0163\u0103rii (Sibiu, Ia\u015fi Gala\u0163i \u015fi Bucure\u015fti) \u015fi vizeaz\u0103 o extindere continu\u0103 a pl\u0103\u0163ii cu cardul la pia\u0163\u0103.<\/p>\n<p>\n<strong>Acest proiect a ap\u0103rut \u00een edi\u0163ia special\u0103 Business MAGAZIN &#8211; Cele mai inovatoare companii din Rom\u00e2nia.&nbsp;<\/strong><\/p>\n<p>\nMetodologie: Business MAGAZIN v\u0103 prezint\u0103 anual, din 2014, o colec\u0163ie de inova\u0163ii realizate de companiile din Rom\u00e2nia. Colec\u0163ia proiectelor inovatoare din acest an a fost realizat\u0103 \u00een baza unui chestionar publicat pe site-ul businessmagazin.ro \u00een care am solicitat date despre proiecte inovatoare puse \u00een practic\u0103 \u00een companii active pe pia\u0163a local\u0103. Am solicitat o descriere a inova\u0163iei, o fi\u015f\u0103 care s\u0103 cuprind\u0103, succint, domeniul inova\u0163iei (tehnic, de business, de marketing, resurse umane etc.), efectele inova\u0163iei (asupra oamenilor, partenerilor de afaceri, societ\u0103\u0163ii \u00een ansamblu), precum \u015fi elementul de noutate al acestora.<\/p>\n<p>\n\u00cen selec\u0163ie am luat \u00een calcul \u015fi dac\u0103 aceste inova\u0163ii au fost realizate \u015fi concepute \u00een Rom\u00e2nia, iar \u00een situa\u0163ia multina\u0163ionalelor, am avut \u00een vedere ca inova\u0163ia men\u0163ionat\u0103 s\u0103 fi fost aplicat\u0103 \u00een filiala din Rom\u00e2nia \u00een acela\u015fi timp cu implementarea la nivel mondial sau ca pia\u0163a local\u0103 s\u0103 fi fost printre primele unde aceasta a fost implementat\u0103. Nu am luat \u00een calcul inova\u0163iile mai vechi de trei ani. De asemenea, nu ne asum\u0103m c\u0103 am fi surprins \u00een \u00eentregime plaja proiectelor inovatoare din pia\u0163a local\u0103 &#8211; lista este una deschis\u0103, pe care ne-am propus s\u0103 o complet\u0103m an de an, \u00een func\u0163ie de propunerile primite de la reprezentan\u0163ii companiilor din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cashless Market este o inova\u0163ie menit\u0103 s\u0103 faciliteze plata cu cardul \u00een pie\u0163e, sporind gradul de confort pentru clien\u0163i \u015fi volumul de v\u00e2nz\u0103ri al comercian\u0163ilor. Descrierea inova\u0163iei: \u00cen Rom\u00e2nia, \u00een anumite zone de comercian\u0163i, numerarul este singura modalitate de a achita cump\u0103r\u0103turile. P\u00e2n\u0103 anul trecut, acesta a fost \u015fi cazul pie\u0163elor agroalimentare, ceea ce poate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211,512,7208],"tags":[47609,42107,14077,20887],"class_list":["post-189557","post","type-post","status-publish","format-standard","hentry","category-comert","category-revista-bm","category-servicii-financiare","tag-cashless-market","tag-cele-mai-inovatoare-companii-din-romania","tag-mastercard","tag-tehnic"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189557"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189557\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}