{"id":189502,"date":"2021-01-05T08:00:00","date_gmt":"2021-01-05T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189502"},"modified":"2021-01-05T08:00:00","modified_gmt":"2021-01-05T08:00:00","slug":"positive-communication-rise-up","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189502","title":{"rendered":"Positive Communication: Rise Up"},"content":{"rendered":"

\nRise Up este un curs de imagine pentru afaceri antreprenoriale din Rom\u00e2nia, care se adreseaz\u0103 at\u00e2t antreprenorilor care de\u0163in o afacere la \u00eenceput de drum, c\u00e2t \u015fi celor care au \u00een plan s\u0103 \u00ee\u015fi lanseze afacerea personal\u0103, \u015fi au nevoie s\u0103 \u00ee\u015fi construiasc\u0103 imaginea afacerii \u015fi s\u0103 o promoveze, dar nu au bugetul necesar angaj\u0103rii unei agen\u0163ii de comunicare.<\/ins><\/strong><\/p>\n

\n <\/p>\n

\nDescrierea inova\u0163iei: <\/ins><\/strong><\/p>\n

\nAntreprenorii afla\u0163i la \u00eenceput de drum au idei extraordinare de business, dar nu au experien\u0163a de branding, marketing \u015fi PR pentru a-\u015fi lansa corect afacerea \u00eenc\u0103 de la \u00eenceput. \u015ei, de multe ori, bugetul necesar pentru a angaja o agen\u0163ie de comunicare nu este sustenabil \u00een planul lor de afaceri. Situa\u0163ia curent\u0103 a pandemiei globale \u015fi studiile recente care arat\u0103 c\u0103 1 din 2 start-up-uri nu supravie\u0163uie\u015fte \u00een primul an (\u201eBarometrul afacerilor de tip start-up\u201d, lansat de EY Rom\u00e2nia, \u00een 2019) au mobilizat echipa Positive Communication s\u0103 ofere procesul dezvoltat intern \u2013 un pachet integrat de servicii prin care compenseaz\u0103 lipsa echipelor multidisciplinare pe care antreprenorii nu \u015fi le pot permite la \u00eenceput de business \u2013 unui num\u0103r c\u00e2t mai mare de antreprenori, prin Cursul Rise Up. Astfel, cursul de imagine Rise Up a luat na\u015ftere din dorin\u0163a de a sus\u0163ine c\u00e2t mai multe afaceri cu poten\u0163ial s\u0103 aib\u0103 success. Metoda dezvoltat\u0103 de Positive Communication integreaz\u0103 consultan\u0163a de branding, v\u00e2nz\u0103ri, marketing \u015fi PR \u015fi a fost testat\u0103 \u015fi rafinat\u0103 continuu timp de 5 ani, \u00een lucru cu antreprenori din diferite sectoare, cu afaceri aflate \u00een stadii de dezvoltare diferite.<\/p>\n

\nPrin intermediul Rise Up, pe parcursul a 5 module de curs \u015fi 6 \u00eent\u00e2lniri de lucru, antreprenorii primesc consultan\u0163a de branding, marketing \u015fi PR de care au nevoie pentru a-\u015fi lansa afacerea sau a-i \u00eembun\u0103t\u0103\u0163i imaginea \u015fi vizibilitatea pe pia\u0163\u0103.<\/p>\n

\nProiectul a fost dezvoltat de Ludmila Tones (foto<\/strong><\/em>), managing partner al Positive Communication, cu peste 15 ani experien\u0163\u0103 \u00een gestionarea crizelor de imagine, comunicare corporate \u015fi de brand, gestionarea de evenimente, \u00een domenii precum: imobiliare, FMCG, automoto, energie, aero, fuziuni \u015fi achizi\u0163ii.<\/p>\n

\n\"\"<\/p>\n

\nElementul de noutate:<\/ins><\/strong><\/p>\n

\nRise Up reprezint\u0103 un element nou pe pia\u0163\u0103, deoarece acesta sus\u0163ine \u015fi ghideaz\u0103 la \u00eenceput de drum s\u0103 creeze \u015fi s\u0103 consolideze imaginea brandului cu for\u0163ele proprii. Astfel, lipsa unui buget semnifictiv dedicat promov\u0103rii nu va mai fi un impediment atunci c\u00e2nd afacerea este lansat\u0103.<\/p>\n

\n <\/p>\n

\nEfectele inova\u0163iei:<\/ins><\/strong><\/p>\n

\nReprezentan\u0163ii companiei spun c\u0103 antreprenorii participan\u0163i la cursurile Rise Up primesc consultan\u0163\u0103 de branding, marketing \u015fi PR, astfel reu\u015find fie s\u0103 lanseze o afacere nou\u0103, fie s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 imaginea \u015fi vizibilitatea pe pia\u0163\u0103 a uneia deja existente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rise Up este un curs de imagine pentru afaceri antreprenoriale din Rom\u00e2nia, care se adreseaz\u0103 at\u00e2t antreprenorilor care de\u0163in o afacere la \u00eenceput de drum, c\u00e2t \u015fi celor care au \u00een plan s\u0103 \u00ee\u015fi lanseze afacerea personal\u0103, \u015fi au nevoie s\u0103 \u00ee\u015fi construiasc\u0103 imaginea afacerii \u015fi s\u0103 o promoveze, dar nu au bugetul necesar angaj\u0103rii […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512],"tags":[7179,235,265,7178,47592,47593],"class_list":["post-189502","post","type-post","status-publish","format-standard","hentry","category-revista-bm","tag-brand","tag-business","tag-inovatie","tag-marketing","tag-positive-communication","tag-rise-up"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189502"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189502\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}