\nStarbucks inten\u0163ioneaz\u0103 s\u0103 deschid\u0103 22.000 de loca\u0163ii noi p\u00e2n\u0103 \u00een 2030 \u015fi s\u0103 ajung\u0103 la un total de 55.000. Compania pariaz\u0103 c\u0103 acapararea pie\u0163ei cu noi tipuri de magazine, incluz\u00e2nd aici loca\u0163iile mici \u015fi drive-thru-urile, va putea s\u0103 atrag\u0103 tot mai mul\u0163i clien\u0163i ai firmelor rivale, scrie CNN.<\/p>\n
\n\u201eDe\u015fi avem o baz\u0103 larg\u0103 de cre\u015ftere, exist\u0103 mult spa\u0163iu \u00een care am brandul Starbucks nu a reu\u015fit s\u0103 prind\u0103\u201d, a declarat COO-ul Roz Brewer.<\/p>\n
\nGigantul american a \u00eencercat \u00een mod constant s\u0103 recupereze pierderile suferite \u00een timpul pandemiei. La nivel global, v\u00e2nz\u0103rile din cafenelele Starbucks au sc\u0103zut \u00een T3 cu 9% fa\u0163\u0103 de aceea\u015fi perioad\u0103 de anul trecut.<\/p>\n
\n\u201ePe m\u0103sur\u0103 ce introducem tot mai multe formate eficiente, vom reduce liniile lungi de a\u015fteptare care se creeaz\u0103 adesea \u00een jurul metrourilor \u015fi vom ajunge la un num\u0103r mai mare de v\u00e2nz\u0103ri\u201d, a ad\u0103ugat Brewer.<\/p>\n
\n\u00cen aprilie, prima lun\u0103 de carantin\u0103 total\u0103 pentru majoritatea \u0163\u0103rilor afectate de coronavirus, veniturile Starbucks au raportat un declin de 65%<\/p>\n
\nCompaniile asem\u0103n\u0103toare lan\u0163ului de cafenele folosesc programe de loialitate pentru a \u00eenv\u0103\u0163a mai multe despre clien\u0163i \u015fi pentru a-\u015fi spori \u00eentr-un final cump\u0103r\u0103turile. Anul acesta, pentru a motiva oamenii s\u0103 se \u00eenscrie \u00een program, firma a extins op\u0163iunile plat\u0103 pentru serviciul de recompense, incluz\u00e2nd astfel carduri de credit, cash, Apple \u015fi Google Pay.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Starbucks inten\u0163ioneaz\u0103 s\u0103 deschid\u0103 22.000 de loca\u0163ii noi p\u00e2n\u0103 \u00een 2030 \u015fi s\u0103 ajung\u0103 la un total de 55.000. Compania pariaz\u0103 c\u0103 acapararea pie\u0163ei cu noi tipuri de magazine, incluz\u00e2nd aici loca\u0163iile mici \u015fi drive-thru-urile, va putea s\u0103 atrag\u0103 tot mai mul\u0163i clien\u0163i ai firmelor rivale, scrie CNN. \u201eDe\u015fi avem o baz\u0103 larg\u0103 de cre\u015ftere, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,6551,4126,246,8984],"class_list":["post-189428","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-cafenele","tag-clienti","tag-crestere","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189428"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189428\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}