\nPia\u0163a de energizante \u015fi-a continuat cre\u015fterea \u00een 2020 pe fondul unui interes crescut al rom\u00e2nilor pentru astfel de b\u0103uturi. Spre exemplu, anul trecut consumul de b\u0103uturi energizante s-a situat la peste 35 de milioane de litri, adic\u0103 circa 1,8 litri per capita, ceea ce \u00eenseamn\u0103 o cre\u015ftere de 40% fa\u0163\u0103 de 2015 spre exemplu.<\/p>\n
\n\u201cConsumatorii din Rom\u00e2nia caut\u0103 tot mai mult b\u0103uturi energizante, motiv pentru care aceast\u0103 pia\u0163\u0103 se diversific\u0103 \u015fi multe nume noi apar \u00een peisaj\u201d, spun anali\u015ftii companiei de cercetare de pia\u0163\u0103 Euromonitor despre evolu\u0163ia pie\u0163ei de profil \u00een 2020.<\/p>\n
\nLiderul pie\u0163ei \u00een func\u0163ie de volumele v\u00e2ndute este brandul Hell Energy, produs de compania cu acela\u015fi nume din Ungaria. Brandul a devenit lider \u00een 2018, dep\u0103\u015find Red Bull \u015fi a reu\u015fit s\u0103 \u00ee\u015fi p\u0103streze aceast\u0103 pozi\u0163ie \u00een anii ce au urmat. Mai mult, \u015fi-a majorat cota de pia\u0163\u0103, inclusiv \u00een 2020, an marcat de pandemia de Covid-19. Situa\u0163ia Rom\u00e2niei este una particular\u0103 dat fiind c\u0103 \u00een mult\u0103 \u0163\u0103ri Red Bull este lider, spun oficialii Euromonitor.<\/p>\n
\n\u201cDat fiind c\u0103 rom\u00e2nii sunt tot mai sofistica\u0163i \u00een gusturi \u015fi tot mai aten\u0163i la ceea ce consum\u0103, brandurile lanseaz\u0103 tot mai multe produse noi, declin\u0103ri ale articolelor de baz\u0103. Spre exemplu, Hell Energy, liderul pie\u0163ei de energizante, a lansat dou\u0103 edi\u0163ii limitate la final de 2019, una cu arom\u0103 de cire\u015fe \u015fi struguri \u015fi o alta cu guava \u015fi yuzu.\u201d
\nPe aceast\u0103 pia\u0163\u0103, alt juc\u0103tor important este Monster Beverage Corp cu brandul Monster adus pe plan local de Coca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare. De asemenea, \u00een top se reg\u0103se\u015fte \u015fi brandul rom\u00e2nesc Rienergy, produs de European Food, compania fra\u0163ilor Micula, conform celor mai recente date.<\/p>\n
\n\u201cM\u0103rcile private devin \u015fi ele tot mai vizibile pe aceast\u0103 pia\u0163\u0103, lan\u0163urile de retail \u00eencerc\u00e2nd s\u0103 capitalizeze poten\u0163ialul ne-exploatat al acestei categorii. Ei pariaz\u0103 pe apetitul consumatorilor cu venituri mai mici, mai ales \u00een contextul Covid-19, pandemie care a redus puterea e cump\u0103rare.\u201d<\/p>\n
\nAstfel, loc de cre\u015ftere exist\u0103 \u00eenc\u0103.<\/p>\n
\n <\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Pia\u0163a de energizante \u015fi-a continuat cre\u015fterea \u00een 2020 pe fondul unui interes crescut al rom\u00e2nilor pentru astfel de b\u0103uturi. Spre exemplu, anul trecut consumul de b\u0103uturi energizante s-a situat la peste 35 de milioane de litri, adic\u0103 circa 1,8 litri per capita, ceea ce \u00eenseamn\u0103 o cre\u015ftere de 40% fa\u0163\u0103 de 2015 spre exemplu. \u201cConsumatorii […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8362,246,10088,6281,7387,60,13707,173,5626],"class_list":["post-189380","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bauturi","tag-crestere","tag-energizante","tag-lupta","tag-marci","tag-piata","tag-red-bull","tag-romani","tag-vin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189380"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189380\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}