\n\u200bBogdan Buta, fondatorul festivalurilor de muzic\u0103 UNTOLD, a investit 500.000 euro \u00een dezvoltarea unei aplica\u0163ii mobile pentru experien\u0163e, proiectul, realizat \u00eempreun\u0103 cu Sveatoslav Veaceslav Vizitiu, cofondator al platformei AI de s\u0103n\u0103tate pentru copii \u015fi p\u0103rin\u0163i Wello, reu\u015find s\u0103 atrag\u0103 deja \u015fi o finan\u0163are de tip pre-seed \u00een valoare de 350.000 euro. Finan\u0163area a fost atras\u0103 de la Voicu Oprean, fondatorul companiei de software din Cluj-Napoca AROBS \u015fi de la fondul local de investi\u0163ii Early Game Ventures, aplica\u0163ia, numit\u0103 Extasy, fiind evaluat\u0103 la aproape 4 milioane de euro \u00eenainte de ob\u0163inerea investi\u0163iei. Din partea fondului de investi\u0163ii, tranzac\u0163ia a fost asistat\u0103 juridic de c\u0103tre echipa DLA Piper (Ciprian Frandes \u015fi Cristina Bucur), iar din partea fondatorilor de c\u0103tre \u0162uca, Zb\u00e2rcea \u015fi Asocia\u0163ii (Bogdan H\u00e2lcu \u015fi Horia Ispa\u015f).<\/p>\n
\n\u201cPu\u0163ini \u015ftiu despre mine c\u0103 eu am terminat facultatea de Automatic\u0103 \u015fi Calculatoare, \u00een Cluj-Napoca, a\u015fa c\u0103 discu\u0163iile despre software development nu \u00eemi sunt str\u0103ine. Am avut de-al lungul timpului mai multe idei, \u00eens\u0103 am preferat s\u0103 m\u0103 concentrez pe dezvoltarea UNTOLD, \u00een acel moment. Acum \u00eens\u0103 consider c\u0103 este momentul oportun s\u0103 lans\u0103m aceast\u0103 aplica\u0163ie care, spunem noi, va revolu\u0163iona la nivel global tot ce \u00eenseamn\u0103 zona de experi-en\u0163e\u201d, a explicat Bogdan Buta.<\/p>\n
\nPrin intermediul aplica\u0163iei mobile Extasy, utilizatorilor vor putea g\u0103si \u015fi cump\u0103ra experien\u0163e inedite cum ar fi s\u0103ritul cu para\u015futa, bilete la concerte, sedin\u0163e de pilotat avionul, \u015f.a.m.d.<\/p>\n
\nExperien\u0163ele vor fi at\u00e2t locale, adic\u0103 utilizatorii le vor putea explora \u00een ora\u015ful natal, dar \u015fi interna\u0163ionale. Aplica\u0163ia va avea \u015fi o component\u0103 de finan\u0163are, \u00een parteneriat cu Grupul Financiar Banca Transilvania, prin care cei care \u00ee\u015fi doresc s\u0103 achizi\u0163ioneze o experien\u0163\u0103 extravagant\u0103, dar costisitoare, s\u0103 poat\u0103 accesa \u015fi primi un \u00eemprumut, totul direct \u00een aplica\u0163ie.<\/p>\n
\n\u201cAm \u00eent\u00e2lnit de multe ori idea unei platforme care ofer\u0103 posibilitatea de a rezerva \u015fi a cump\u0103ra experien\u0163e, dar de fiecare dat\u0103 am decis s\u0103 nu investim. Motivele au fost multe, de la fragmentarea prea mare a pie\u0163ei furnizorilor de experien\u0163e sau gradul mic de tehnologizare al acestora p\u00e2n\u0103 la lipsa unei strategii eficiente de go to market. Dar ceea ce ne-a f\u0103cut mereu s\u0103 spunem Nu a fost abordarea acestei idei din perspectiva industriei de turism. De\u015fi uria\u015f\u0103 ca volume, industria de turism se caracterizeaz\u0103 printr-o frecven\u0163\u0103 mic\u0103 de cump\u0103rare; \u00een general nimeni nu \u00ee\u015fi ia vacan\u0163\u0103 dec\u00e2t de c\u00e2teva ori pe an, deci nici nu \u00ee\u015fi cump\u0103r\u0103 bilete de avion s\u0103pt\u0103m\u00e2nal. Extasy abordeaz\u0103 idea unui marketplace de experien\u0163e \u015fi activit\u0103\u0163i dintr-o alt\u0103 perspectiv\u0103, mut\u00e2nd-o din industria de travel \u00een cea de entertainment. De asemenea, Bogdan Buta vine cu experien\u0163a lui dovedit\u0103 \u00een marketingul dedicat genera\u0163iilor tinere, ceea ce ne-a convins c\u0103 Extasy \u00ee\u015fi merit\u0103 locul \u00een portofoliul Early Game\u201d, a explicat Cristian Munteanu, Managing Partner Early Game Ventures.<\/p>\n
\n <\/p>\n
\n\u00cen acest moment, aplica\u0163ia este dezvoltat\u0103 la nivel BETA \u015fi va putea fi testat\u0103 doar de c\u00e2\u0163iva utilizatori.<\/p>\n
\n <\/p>\n
\n\u201cOrice antreprenor din zona de tehnologie \u015ftie c\u0103 cea mai bun\u0103 perioad\u0103 pentru a dezvolta \u015fi testa aplica\u0163ii sau module noi este c\u00e2nd industria pentru care cre\u0103m aplica\u0163ia sau platforma este \u00een pauz\u0103. Deci, a investi \u00een aplica\u0163ia de experien\u0163e \u2013 Extasy – \u00eentr-o perioad\u0103 \u00een care suntem restric\u0163iona\u0163i \u00een mi\u015fc\u0103ri, mi s-a p\u0103rut mai mult dec\u00eet oportun. S\u0103 nu uit\u0103m c\u0103 millenials – genera\u0163ia Y caut\u0103 experien\u0163e, este \u00een centrul culturii lor \u015fi produsul lansat azi exact acest lucru va oferi\u201d, a declarat Voicu Oprean, fondatorul AROBS.<\/p>\n
\n <\/p>\n
\n\u00cen martie 2021, aplcia\u0163ia Extasy se va lansa oficial \u00een c\u00e2teva ora\u015fe din \u0163ar\u0103, urm\u00e2nd ca, p\u00e2n\u0103 la finalul anului 2021, s\u0103 cuprind\u0103 toate ora\u015fele din Rom\u00e2nia. \u00cen 2022, fondatorul inten\u0163ioneaz\u0103 s\u0103 o extind\u0103 \u00een Europa \u015fi \u00een America.<\/p>\n
\n\u201c\u00cen 3 ani, ne-am propus ca aceasta s\u0103 fie utilizat\u0103 la nivel global. Consider c\u0103 acest proiect are poten\u0163ial real s\u0103 devin\u0103 urm\u0103torul unicorn al Rom\u00e2niei\u201d, a punctat Bogdan Buta.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u200bBogdan Buta, fondatorul festivalurilor de muzic\u0103 UNTOLD, a investit 500.000 euro \u00een dezvoltarea unei aplica\u0163ii mobile pentru experien\u0163e, proiectul, realizat \u00eempreun\u0103 cu Sveatoslav Veaceslav Vizitiu, cofondator al platformei AI de s\u0103n\u0103tate pentru copii \u015fi p\u0103rin\u0163i Wello, reu\u015find s\u0103 atrag\u0103 deja \u015fi o finan\u0163are de tip pre-seed \u00een valoare de 350.000 euro. Finan\u0163area a fost atras\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26791,8986,472,20197,477,204],"class_list":["post-189195","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-atragere","tag-evaluare","tag-finantare","tag-fondator","tag-proiect","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189195"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189195\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}