\n\u00cen primele 11 luni din acest an consumul de bunuri FMCG a crescut \u00een medie cu 13,6%, \u00eens\u0103 exist\u0103 fluctua\u0163ii majore nu doar de la o lun\u0103 la alta, ci \u015fi de la o s\u0103pt\u0103m\u00e2n\u0103 la alta. Este interesant de remarcat c\u0103 \u00een primele 48 de s\u0103pt\u0103m\u00e2ni din an (p\u00e2n\u0103 la final de noiembrie), \u00eentr-o singur\u0103 s\u0103pt\u0103m\u00e2n\u0103 a existat un minus \u00een v\u00e2nz\u0103ri fa\u0163\u0103 de perioada similar\u0103 din 2019, toate celelalte post\u00e2nd cre\u015fteri ce variaz\u0103 de la 2% la 80%.<\/p>\n
\nDeclinul v\u00e2nz\u0103rilor de alimente, produse de \u00eengrijire personal\u0103 sau a locuin\u0163ei a avut loc \u00een s\u0103pt\u0103m\u00e2na de dup\u0103 S\u0103rb\u0103torile Pascale din 2020, care a coincis \u00eens\u0103 \u00een 2019 cu acela\u015fi eveniment, astfel c\u0103 a avut o baz\u0103 de pornire foarte bun\u0103. Mai exact anul acesta Pa\u015ftile au avut loc cu o s\u0103pt\u0103m\u00e2n\u0103 mai devreme ca \u00een 2019.<\/p>\n
\nEvolu\u0163ia consumului \u00een 2020 a fost influen\u0163at\u0103 nu doar de evenimentele de peste an – precum S\u0103rb\u0103torile Pascale ori \u00eenceperea \u015fcolii – ci \u015fi de m\u0103surile anun\u0163ate de guvern \u015fi de num\u0103rul de cazuri de COVID-19.<\/p>\n
\nLa nivel general \u00eens\u0103, \u00een cele mai multe s\u0103pt\u0103m\u00e2ni a existat un plus de cel pu\u0163in 8% fa\u0163\u0103 de aceea\u015fi perioad\u0103 din 2019, arat\u0103 un studiu al companiei de cercetare de pia\u0163\u0103 Retail Zoom.<\/p>\n
\nRitmul chiar a accelerat \u00een toamna lui 2020. \u00cencep\u00e2nd cu septembrie consumul de bunuri FMCG a crescut \u00een medie cu 10% sau mai mult, o singur\u0103 s\u0103pt\u0103m\u00e2n\u0103 f\u0103c\u00e2nd excep\u0163ie. Aceast\u0103 perioad\u0103 corespunde cu cea \u00een care num\u0103rul de cazuri de COVID-19 a \u00eenceput s\u0103 creasc\u0103 accelerat, astfel c\u0103 autorit\u0103\u0163ile au luat m\u0103suri de carantinare a anumitor ora\u015fe sau localit\u0103\u0163i.<\/p>\n
\nCele mai mari cre\u015fteri au r\u0103mas \u00eens\u0103 cele din prim\u0103var\u0103, mai exact din luna martie, c\u00e2nd autorit\u0103\u0163ile au luat primele m\u0103suri pentru a asigura distan\u0163area social\u0103 \u015fi limitarea mi\u015fc\u0103rii popula\u0163iei. Mai exact, \u00een perioada 9-15 martie v\u00e2nz\u0103rile de bunuri de larg consum au \u00eenregistrat o cre\u015ftere de 80% comparativ cu aceea\u015fi s\u0103pt\u0103m\u00e2n\u0103 a anului anterior. Cristina Ro\u015fca<\/p>\n
\nAcesta a fost un nivel maxim de cre\u015ftere atins \u00een acest an, avansul fiind sus\u0163inut de o efervescen\u0163\u0103 a cump\u0103r\u0103turilor, rom\u00e2nii opt\u00e2nd \u00een acea perioad\u0103 pentru a face provizii ce urmau s\u0103 le asigure \u00ecsupravie\u0163uirea\u00ee la domiciliu pentru o mai lung\u0103 perioad\u0103 de timp.<\/p>\n
\nEvolu\u0163ia este \u00eens\u0103 influen\u0163at\u0103 \u015fi de evenimente independente de pandemie, precum \u00eenceperea \u015fcolii. Astfel, \u00eentre 14 \u015fi 20 septembrie – prima s\u0103pt\u0103m\u00e2n\u0103 de \u015fcoal\u0103 – v\u00e2nz\u0103rile de bunuri de larg consum au crescut cu 19% fa\u0163\u0103 de aceea\u015fi perioad\u0103 din 2019. \u00cen s\u0103pt\u0103m\u00e2nile anterioare ritmul era aproape la jum\u0103tate.<\/p>\n
\n\u201eRatele de cre\u015ftere din lunile de toamn\u0103 dep\u0103\u015fesc \u00een medie 10%, ating\u00e2nd aproape 20% la mijlocul lunii septembrie. Categoriile de baz\u0103 – carne, cafea, br\u00e2nz\u0103, ulei, zah\u0103r – contribuie mult la cre\u015fterea observat\u0103 comparativ cu 2019, dar \u015fi b\u0103uturile alcoolice au un aport major. Ele beneficiaz\u0103 \u00een continuare de stimulente de v\u00e2nz\u0103ri \u00een retail (coroborat totodat\u0103 cu lipsa cererii \u00een HoReCa)\u201c, spun anali\u015ftii RetailZoom. Dintre categoriile nealimentare, produsele de cur\u0103\u0163enie aduc un plus comparativ cu anul anterior, ca de altfel \u015fi categoriile de protec\u0163ie\/igien\u0103 (m\u0103nu\u015fi \u015fi m\u0103\u015fti), potrivit aceleia\u015fi surse.<\/p>\n
\nAnaliza RetailZoom a fost f\u0103cut\u0103 \u00een peste 3.200 de magazine din comer\u0163ul modern interna\u0163ional, fiind analizate 193 de categorii de bunuri, at\u00e2t produse alimentare, c\u00e2t \u015fi de \u00eengrijire personal\u0103 \u015fi a casei. Comer\u0163ul modern reprezint\u0103 circa 65% din tot ce \u00eenseamn\u0103 v\u00e2nz\u0103ri \u00een comer\u0163ul cu dominant\u0103 alimentar\u0103, iar ponderea cre\u015fte ca urmare a deschiderii de noi magazine an de an. Ritmul de cre\u015ftere analizat de RetailZoom ia \u00een calcul \u015fi expansiunea, deci v\u00e2nz\u0103rile pe care magazinele moderne reu\u015fesc s\u0103 le \u201efure\u201c de la juc\u0103torii tradi\u0163ionali. Astfel nu e vorba de o cre\u015ftere \u201epur\u0103\u201c, like for like, nu \u00een totalitate cel pu\u0163in.<\/p>\n
\n\u00cen analiza RetailZoom, \u00een cazul magazinelor de mici, de proximitate, discount sau supermarketuri au fost analizate re\u0163elele Carrefour Market, dm drogerie markt, Inmedio, Mega Image \u015fi Shop & Go, Penny Market, Profi \u015fi Xpress. \u00cen cazul magazinelor mari au furnizat date Cora, Carrefour (formatul de hipermarket) \u015fi Metro Cash&Carry.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen primele 11 luni din acest an consumul de bunuri FMCG a crescut \u00een medie cu 13,6%, \u00eens\u0103 exist\u0103 fluctua\u0163ii majore nu doar de la o lun\u0103 la alta, ci \u015fi de la o s\u0103pt\u0103m\u00e2n\u0103 la alta. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10409,9817,246,8337,6278],"class_list":["post-189165","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bunuri","tag-consum","tag-crestere","tag-evolutie","tag-fmcg"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189165"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189165\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}