{"id":189159,"date":"2020-12-20T11:36:00","date_gmt":"2020-12-20T11:36:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189159"},"modified":"2020-12-20T11:36:00","modified_gmt":"2020-12-20T11:36:00","slug":"cum-a-pornit-de-la-un-fier-de-calcat-povestea-unui-brand-folosit-azi-in-toata-lumea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189159","title":{"rendered":"Cum a pornit de la un fier de c\u0103lcat povestea unui brand folosit azi \u00een toat\u0103 lumea"},"content":{"rendered":"<p>\n<strong>Antreprenorul Robert Weintraud a pus bazele unei companii cunoscute \u00een toat\u0103 lumea \u00een urm\u0103 cu peste un secol, \u00eentr-un domeniu cu totul diferit de activitatea din prezent a brandului. Cu toate acestea, apari\u0163ia electricit\u0103\u0163ii \u00een gospod\u0103riile de pretutindeni l-a determinat s\u0103 ia decizia \u2013 norocoas\u0103 \u2013 de a schimba traiectoria businessului, lans\u00e2ndu-se \u00een produc\u0163ia de electrocasnice mici, produsele companiei fiind FOLOSITE \u00ceN PREZENT DE CLIEN\u0162I din aproape 150 de \u0163\u0103ri.<\/strong><\/p>\n<p>\nRobert Ferdinand August Weintraud s-a n\u0103scut \u00een 1860, \u00een Germania, \u00een familia lui Johann Christian Weintraud, un produc\u0103tor de portofele. \u00cen 1884, la v\u00e2rsta de 24 de ani, pentru a urma tradi\u0163ia familiei, antreprenorul a fondat, al\u0103turi de doi parteneri de business \u2013 Aulmann \u015fi Heyne, compania \u201eWeintraud &#038; Comp\u201d, un distribuitor de accesorii metalice, precum carabine, pentru industria de prelucrare a pielii. \u00cen 1909 afacerea \u015fi-a schimbat numele \u00een \u201eRobert Weintraud GmbH &#038; Co KG\u201d, iar brandul Rowenta \u2013 un acronim al numelui Robert, Weintraud \u2013 a fost \u00eenregistrat cu patentul imperial. Activitatea businessului a fost extins\u0103 ulterior \u015fi \u00een produc\u0163ia de ustensile pentru fumat, scris \u015fi aparate de uz casnic.<\/p>\n<p>\nAntreprenorul a sesizat, \u00eentr-un stadiu incipient, poten\u0163ialul pie\u0163ei aparatelor electrocasnice \u015fi a dezvoltat un fier de c\u0103lcat electric produs \u00een fabrica sa din Offenbach am Main \u00eencep\u00e2nd cu 1912. La un an distan\u0163\u0103, compania a \u00eenceput s\u0103 fabrice \u015fi echipamente de \u00eenc\u0103lzire \u015fi g\u0103tit, al\u0103turi de produse de iluminat \u015fi brichete. \u00cen 1914, Robert Weintraud s-a retras din companie.<\/p>\n<p>\nLa \u00eenceputul anilor \u201920, Rowenta a produs pentru prima dat\u0103 aparate electrocasnice de lux, precum fiare de c\u0103lcat, aparate de cafea \u015fi fierb\u0103toare. \u00cen 1927, Robert Weintraud a murit.<\/p>\n<p>\n\u00cen timpul celui de-Al Doilea R\u0103zboi Mondial, fabrica Rowenta din Offenbacher a fost aproape complet distrus\u0103, iar produc\u0163ia a fost oprit\u0103. Dup\u0103 r\u0103zboi, centrul de produc\u0163ie a fost repornit \u00een acela\u015fi loc, func\u0163ion\u00e2nd p\u00e2n\u0103 \u00een 1997, c\u00e2nd produc\u0163ia a fost din nou oprit\u0103 pentru a permite demolarea cl\u0103dirii, \u00eenlocuit\u0103 de un parc industrial. &nbsp;<\/p>\n<p>\n\u00cencep\u00e2nd cu 1988, Rowenta face parte din portofoliul grupului francez SEB, al\u0103turi de alte branduri cunoscute pe plan interna\u0163ional, precum Tefal. Prezent \u00een aproape 150 de \u0163\u0103ri, \u00een 2018, ultimul an pentru care exist\u0103 date disponibile, Groupe SEB a \u00eenregistrat venituri de 6,8 miliarde de euro.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19779364\/2\/62-capitalist-cifra.jpg?height=265&#038;width=620\" style=\"width: 620px; height: 265px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antreprenorul Robert Weintraud a pus bazele unei companii cunoscute \u00een toat\u0103 lumea \u00een urm\u0103 cu peste un secol, \u00eentr-un domeniu cu totul diferit de activitatea din prezent a brandului. Cu toate acestea, apari\u0163ia electricit\u0103\u0163ii \u00een gospod\u0103riile de pretutindeni l-a determinat s\u0103 ia decizia \u2013 norocoas\u0103 \u2013 de a schimba traiectoria businessului, lans\u00e2ndu-se \u00een produc\u0163ia de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,31819,9538,280,47519,47520],"class_list":["post-189159","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-capitalistul-saptamanii","tag-electricitate","tag-fabrica","tag-robert-weintraud","tag-wenta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189159"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189159\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}