{"id":189015,"date":"2020-12-15T15:45:15","date_gmt":"2020-12-15T15:45:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=189015"},"modified":"2020-12-15T15:45:15","modified_gmt":"2020-12-15T15:45:15","slug":"pe-tacute-grupul-german-metro-a-dus-reteaua-ladoipasi-la-aproape-1-400-de-magazine-in-franciza-si-se-bate-cu-profi-pentru-titlul-de-cel-mai-extins-retailer","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=189015","title":{"rendered":"Pe t\u0103cute, grupul german Metro a dus re\u0163eaua LaDoiPa\u015fi la aproape 1.400 de magazine \u00een franciz\u0103 \u015fi se bate cu Profi pentru titlul de cel mai extins retailer"},"content":{"rendered":"<p>\n<strong>LaDoiPa\u015fi este un concept lansat de grupul german Metro \u00een 2012.<\/strong><\/p>\n<p>Re\u0163eaua de magazine \u00een franciz\u0103 LaDoiPa\u015fi, lansat\u0103 de Metro, va ajunge la final de 2020 la 1.400 de unit\u0103\u0163i, urm\u00e2nd a se bate cu Profi pentru pozi\u0163ia de cel mai extins retailer din Rom\u00e2nia.<\/p>\n<p>\n\u201eO s\u0103 avem&nbsp; un total de 1.400 de magazine (sub umbrela LaDoiPa\u015fi &#8211; n.red.), suntem un partener pentru antreprenorii locali \u015fi \u00eempreun\u0103 construim businessuri de durat\u0103. Iar planul este ca, p\u00e2n\u0103 \u00een 2023, s\u0103 ajungem la 2.000 de magazine la nivel na\u0163ional\u201c, spune Adrian Ariciu, CEO-ul Metro Cash&amp;Carry Rom\u00e2nia.<\/p>\n<p>Aceste spa\u0163ii de retail sunt operate de antreprenorii care le de\u0163in, nu de Metro, care are 30 de magazine proprii pe format cash&amp;carry. Acestea din urm\u0103 nu se adreseaz\u0103 clientului final, ci rev\u00e2nz\u0103torilor (micilor comercian\u0163i) \u015fi companiilor din HoReCa.<br \/>\nRe\u0163eaua LaDoiPa\u015fi a fost lansat\u0103 \u00een 2012 de Me\u00adtro Cash &amp; Carry ca o solu\u0163ie pentru hemoragia din comer\u00ad\u0163ul tradi\u0163ional care pierdea &#8211; \u015fi \u00eenc\u0103 pierde &#8211; c\u00e2teva mii de un\u00adit\u0103\u0163i an de an.<\/p>\n<p>Adrian Ariciu spune c\u0103 sunt mai multe elemente care au influen\u0163at ritmul de cre\u015ftere accelerat al re\u0163elei LaDoiPa\u015fi. \u00cen primul r\u00e2nd, a existat un efect pozitiv \u00een aceas\u00adt\u0103 perioad\u0103 &#8211; cre\u015fterea importan\u0163ei magazinelor de proximitate.<\/p>\n<p>\u201eAm continuat s\u0103 investim \u00een devoltarea re\u0163elei de francize LaDoiPa\u015fi. Pentru a oferi antreprenorilor un avantaj competitiv \u00een plus, am lansat \u00een var\u0103 gama proprie de produse LaDoiPa\u015fi. Proprietarii de magazine au acum posibilitatea de a oferi clien\u0163ilor lor bunuri locale, exclusive.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Re\u0163eaua de magazine \u00een franciz\u0103 LaDoiPa\u015fi, lansat\u0103 de Metro, va ajunge la finalul lui 2020 la 1.400 de unit\u0103\u0163i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7282,387,417,399,47479],"class_list":["post-189015","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-franciza","tag-magazine","tag-metro","tag-retail","tag-reteaua-ladoipasi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189015"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189015\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}