\nAdidas a anun\u0163at c\u0103 pl\u0103nuie\u015fte s\u0103 v\u00e2nd\u0103 brandul de echipamente sportive Reebok. Decizia, a\u015fteptat\u0103 de anali\u015fti \u00een mod constant \u00een ultimele luni, vine \u00een urma evalu\u0103rii lansate de gigantul german, urm\u00e2nd s\u0103 se g\u0103seasc\u0103 o serie de \u201ealternative strategice\u201d pentru Reebok, compania ce a ajuns la apogeu \u00een anii 1980, scrie Fortune.<\/p>\n
\nAdidas a cump\u0103rat Reebok pentru 3,8 miliarde de dolari \u00een 2005 cu speran\u0163a de a concura mai eficient cu Nike pe pia\u0163a din Statele Unite, mi\u015fcare efectuat\u0103 datorit\u0103 credibilit\u0103\u0163ii pe care o exercita Reebok asupra cump\u0103r\u0103torilor americani \u015fi contractelor cu Asocia\u0163ia Na\u0163ional\u0103 de Baschet (NBA). Contractele au fost c\u00e2\u015ftigate ulterior de Nike.<\/p>\n
\nReebok a continuat s\u0103 scad\u0103 \u00een ultimii ani, \u00een condi\u0163iile \u00een care brandul genera \u00een 2007 aproape un sfert din veniturile anuale ale Adidas, \u00eens\u0103 \u00een primele nou\u0103 luni din 2020, procentul a ajuns la 6,9.<\/p>\n
\n\u00cen consecin\u0163\u0103, Reebok ar putea fi v\u00e2ndut cu aproximativ 2 miliarde de dolari, pu\u0163in peste jum\u0103tate din suma pe care a pl\u0103tit-o Adidas \u00een urm\u0103 cu 15 ani.<\/p>\n
\nConform companiei de cercetare de pia\u0163\u0103 Euromonitor, Nike \u015fi Adidas sunt aproape egale \u00een ceea ce prive\u015fte cota de pia\u0163\u0103 din Europa de Vest (ambele cu 16%) \u015fi China (21%). \u00cens\u0103 \u00een Statele Unite, Nike este de aproape trei ori mai mare dec\u00e2t produc\u0103torul german.<\/p>\n
\nAstfel, Adidas se va concentra mai mult pe sus\u0163inerea brandului omonim \u00een SUA, mi\u015fcare u\u015furat\u0103 de reducerile de costuri pe care le implic\u0103 v\u00e2nzarea companiei americane.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Adidas a anun\u0163at c\u0103 pl\u0103nuie\u015fte s\u0103 v\u00e2nd\u0103 brandul de echipamente sportive Reebok. Decizia, a\u015fteptat\u0103 de anali\u015fti \u00een mod constant \u00een ultimele luni, vine \u00een urma evalu\u0103rii lansate de gigantul german, urm\u00e2nd s\u0103 se g\u0103seasc\u0103 o serie de \u201ealternative strategice\u201d pentru Reebok, compania ce a ajuns la apogeu \u00een anii 1980, scrie Fortune. Adidas a cump\u0103rat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9512,7179,161,11698,60,7134,4878],"class_list":["post-189008","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-adidas","tag-brand","tag-miliarde","tag-nike","tag-piata","tag-statele-unite","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=189008"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/189008\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=189008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=189008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=189008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}