\nCompania german\u0103 de articole sportive Adidas a anun\u0163at c\u0103 analizeaz\u0103 posibilitatea v\u00e2nz\u0103rii m\u0103rcii Reebok, relateaz\u0103 BBC.<\/p>\n
\nCompania spune c\u0103 nu a luat \u00eenc\u0103 o decizie ferm\u0103 cu privire la Reebok, care se concentreaz\u0103 \u00een principal pe pia\u0163a SUA, \u015fi c\u0103 va face anun\u0163ul despre viitorul m\u0103rcii \u00een martie.<\/p>\n
\nAdidias a pl\u0103tit 3,8 miliarde de dolari pentru Reebok \u00een 2006 \u015fi o serie de nume au ap\u0103rut ca poten\u0163iali cump\u0103r\u0103tori, inclusiv firma de capital privat Permira \u015fi proprietarul m\u0103rcii Timberland, VF Corp.<\/p>\n
\nPermira de\u0163ine compania de \u00eenc\u0103l\u0163\u0103minte Dr Martens.<\/p>\n
\nAdidas a declarat c\u0103 posibila v\u00e2nzare face parte din noua strategie pe cinci ani.<\/p>\n
\nAdidas a spus c\u0103 un plan de restructurare din 2016, numit \u201eMuscle Up\u201d, a \u00eembun\u0103t\u0103\u0163it v\u00e2nz\u0103rile \u015fi profiturile Reebok.<\/p>\n
\nVeniturile Reebok au crescut cu 4%, p\u00e2n\u0103 la 1,7 miliarde euro \u00een 2019, reprezent\u00e2nd doar 7% din v\u00e2nz\u0103rile anuale totale ale Adidas.<\/p>\n
\nV\u00e2nz\u0103rile m\u0103rcii au sc\u0103zut cu 7% \u00een ultimul trimestru – o sc\u0103dere mai accentuat\u0103 dec\u00e2t alte zone ale afacerii, executivii acuz\u00e2nd recuperarea mai lent\u0103 din America de Nord fa\u0163\u0103 de \u200b\u200bEuropa.<\/p>\n
\nDe c\u00e2nd Adidas a preluat compania, popularitatea Reebok a sc\u0103zut. Brandul a avut la un moment dat un acord major de sponsorizare cu profitabilul campionatul na\u0163ional de baschet din SUA (NBA), dar acesta a fost preluat de Adidas.<\/p>\n
\n\u00cen prezent, are un contract pe \u015fase ani \u00een valoare de 70 de milioane de dolari cu compania de arte mar\u0163iale Ultimate Fighting Championship, dar aceasta urmeaz\u0103 s\u0103 se \u00eencheie \u00een cur\u00e2nd.<\/p>\n
\nSediul Reebok se afl\u0103 \u00een Boston, Massachusetts, dar r\u0103d\u0103cinile sale se afl\u0103 \u00een Bolton, Anglia, unde numele Reebok a fost folosit pentru prima dat\u0103 \u00een anii 1950, \u00eenainte de a fi preluat de un antreprenor american.<\/p>\n
\nSuccesul modern al companiei a venit \u00een 1982, cu pantoful Reebok Freestyle pentru aerobic, primul pantof de atletism conceput pentru femei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania german\u0103 de articole sportive Adidas a anun\u0163at c\u0103 analizeaz\u0103 posibilitatea v\u00e2nz\u0103rii m\u0103rcii Reebok, relateaz\u0103 BBC. Compania spune c\u0103 nu a luat \u00eenc\u0103 o decizie ferm\u0103 cu privire la Reebok, care se concentreaz\u0103 \u00een principal pe pia\u0163a SUA, \u015fi c\u0103 va face anun\u0163ul despre viitorul m\u0103rcii \u00een martie. Adidias a pl\u0103tit 3,8 miliarde de dolari […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9512,8828],"class_list":["post-188998","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-adidas","tag-reebok"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188998"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188998\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}