In 2009, piata de bere din Romania a scazut cu 13% (conform
\ndatelor oferite de Asociatia Berarii Romaniei), fiind afectata de
\nscaderea puterii de cumparare a romanilor. In 2009, cotele de piata
\nale segmentelor de pret au ramas aproximativ aceleasi ca in 2008,
\nexceptie facand segmentul Mainstream, care a inregistrat a usoara
\ncrestere. In 2009, segmentul Super Premium a inregistrat o cota de
\npiata de 9% (Nielsen 2009), segmentul Premium – 11,3% (Nielsen
\n2009), segmentul Mainstream – 38,1 % (Nielsen 2009), segmentul
\nEconomic – 38,9% (Nielsen 2009), iar segmentul de bere fara alcool
\n– 2,7% (Nielsen 2009).<\/p>\n
\nRaportul dintre canalele HoReCa si Retail a ramas aproximativ
\nacelasi ca in 2008, canalul HoReCa avand o pondere de 31% (Nielsen
\n2009), in timp ce canalul Retail a avut o pondere 69% (Nielsen
\n2009).<\/p>\n
\n“Este dificil de prevazut cum va evolua industria berii in 2010,
\ndata fiind situatia economica actuala inregistrata atat la nivel
\ninternational, cat si la nivel national. Evolutia pietei berii
\ndepinde de mai multi factori, cum ar fi: puterea de cumparare a
\nromanilor, obiceiurile de consum si evolutia economiei nationale”,
\nadauga Jan Derck van Karnebeek.
\nPiata berii din Romania este puternic concurentiala, si mai
\ncuprinde companii ca Ursus, Bergenbier, United Romanian Breweries
\nBereprod.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cifra de afaceri realizata de Heineken Romania anul trecut a crescut cu de 9% fata de 2008, ajungand la 1,048 miliarde de lei (brut) si 896 milioane lei (net).
\n\u201cAceaste rezultate sunt cu atat mai valoroasa in contextul unui an dificil, in care volumele de vanzari au scazut, atat la nivel de piata, cat si la nivel de companie. Pe parcursul anului 2009 ne-am imbunatatit abilitatea de a genera lichiditati printr-o revizuire atenta a investitiilor, prin programele de management al costurilor si prin si managementul capitalului de lucru. In ceea ce priveste volumele de vanzari, in 2009 acestea au avut aceeasi evolutie ca si piata berii\u201d, a declarat Jan Derck van Karnebeek, general manager Heineken Romania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7213,6278,8168,7212],"class_list":["post-18850","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bere","tag-fmcg","tag-heineken","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/18850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18850"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/18850\/revisions"}],"predecessor-version":[{"id":38727,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/18850\/revisions\/38727"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}