\nCu ocazia Zilei Na\u0163ionale a Rom\u00e2niei \u015fi din dorin\u0163a de a aduce \u00een aten\u0163ia rom\u00e2nilor unele dintre cele mai apreciate m\u0103rci autohtone de bunuri de larg consum, Auchan lanseaz\u0103 Clubul M\u0103rci Emblematice Rom\u00e2ne\u015fti. Prin acest proiect, compania \u00ee\u015fi propune s\u0103 dezvolte, pe termen lung, ac\u0163iuni menite s\u0103 eviden\u0163ieze m\u0103rcile \u00eenfiin\u0163ate pe plan local \u015fi care se bucur\u0103 de o \u00eendelungat\u0103 tradi\u0163ie, \u00een unele cazuri chiar \u015fi de peste un secol.<\/p>\n
\n\u201eNe propunem s\u0103 celebr\u0103m cele mai longevive m\u0103rci rom\u00e2ne\u015fti care se reg\u0103sesc \u00een casele \u015fi inimile rom\u00e2nilor de zeci \u015fi chiar sute de ani. G\u00e2ndit pe termen lung, acest proiect are misiunea de a aduce \u00een aten\u0163ia consumatorilor produse \u015fi m\u0103rci tradi\u0163ionale rom\u00e2ne\u015fti, sprijinind, astfel, \u015fi produc\u0103torii locali mai tineri \u00een a-\u015fi construi un istoric c\u00e2t mai \u00eendelungat \u015fi de a intra \u00een clubul m\u0103rcilor cu tradi\u0163ie de peste 100 de ani. Pe aceast\u0103 cale, lans\u0103m o invita\u0163ie c\u0103tre partenerii no\u015ftri de a se al\u0103tura acestei ini\u0163iative de recunoa\u015ftere \u015fi sus\u0163inere a brandurilor locale, un proiect pe care \u00eel consider\u0103m nu doar util, ci \u015fi necesar pentru pia\u0163a de retail.\u201d a declarat Tiberiu D\u0103ne\u0163iu, director marketing Auchan Retail Rom\u00e2nia \u00eentr-un comunicat.<\/p>\n
\nPeste 15 m\u0103rci rom\u00e2ne\u015fti active pe pia\u0163a local\u0103 au un istoric de peste 100 de ani<\/p>\n
\nDin sute de m\u0103rci de bunuri de larg consum \u00eenfiin\u0163ate \u00een Rom\u00e2nia \u00eenainte de 1989, circa 50 mai sunt \u015fi ast\u0103zi prezente la raft. Din totalul celor active, cele mai multe sunt prezente \u00een gamele de bere, acestea fiind urmate de produse din categoriile de bunuri alimentare \u015fi vinuri. De asemenea, peste 15 m\u0103rci rom\u00e2ne\u015fti au reu\u015fit s\u0103 treac\u0103 testul timpului, \u00eenregistr\u00e2nd un istoric de peste 100 de ani. Din totalul m\u0103rcilor active \u00een prezent, aproape jum\u0103tate sunt prezente \u015fi pe plan interna\u0163ional.<\/p>\n
\nClubul M\u0103rci Emblematice Rom\u00e2ne\u015fti \u00eenfiin\u0163at de Auchan include, pentru \u00eenceput, peste 30 dintre cele mai renumite m\u0103rci locale, din diverse categorii de consum: B\u0103neasa, Dacia Plant, F\u0103g\u0103ra\u015f, Kandia, M\u0103gura, Plafar, Poiana, Rom, SanoVita, Scandia, Unisol (B\u0103c\u0103nie), Bergenbier, Borsec, Bucegi, Bucovina, Ciuca\u015f, Cotnari, Timi\u015foreana, Ursus, Zarea (B\u0103uturi), Albalact, Napolact (Br\u00e2nzeturi \u015fi Lactate), Caroli, Cris-Tim, Matache M\u0103celaru (Mezeluri), Dero, Doina, Farmec, Gerovital, Loncolor, Nuf\u0103r, Triumf (Detergen\u0163i \u015fi produse de \u00eengrijire personal\u0103). \u00cen etapele viitoare, clubul va fi dezvoltat constant, viz\u00e2nd atragerea a c\u00e2t mai multor m\u0103rci autohtone, at\u00e2t mai vechi c\u00e2t \u015fi mai noi, care s\u0103 beneficieze de ac\u0163iuni comerciale \u015fi prezentare special\u0103 \u00een cadrul re\u0163elei Auchan, \u00een beneficiul tuturor rom\u00e2nilor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cu ocazia Zilei Na\u0163ionale a Rom\u00e2niei \u015fi din dorin\u0163a de a aduce \u00een aten\u0163ia rom\u00e2nilor unele dintre cele mai apreciate m\u0103rci autohtone de bunuri de larg consum, Auchan lanseaz\u0103 Clubul M\u0103rci Emblematice Rom\u00e2ne\u015fti. Prin acest proiect, compania \u00ee\u015fi propune s\u0103 dezvolte, pe termen lung, ac\u0163iuni menite s\u0103 eviden\u0163ieze m\u0103rcile \u00eenfiin\u0163ate pe plan local \u015fi care […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[47,7387,12883],"class_list":["post-188415","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-lansare","tag-marci","tag-traditie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188415"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188415\/revisions"}],"predecessor-version":[{"id":188433,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188415\/revisions\/188433"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}