\nDe Black Friday, rom\u00e2nii care au promovat magazinele online prin linkuri de afiliere au c\u00e2\u015ftigat 1,17 milioane de lei \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103, potrivit 2Performant, companie rom\u00e2neasc\u0103 de tehnologie ce dezvolt\u0103 \u015fi opereaz\u0103 o platform\u0103 integrat\u0103 de marketing afiliat \u015fi influencer marketing.<\/p>\n
\nMunca la distan\u0163\u0103 \u015fi mutarea obiceiurilor de cump\u0103rare \u00een online i-a determinat pe mul\u0163i rom\u00e2ni s\u0103 priveasc\u0103 cu interes sporit c\u0103tre domeniul afilierii, care le poate aduce venituri semnificative dac\u0103 reu\u015fesc s\u0103 genereze v\u00e2nz\u0103ri pentru magazinele online. S\u0103pt\u0103m\u00e2na Black Friday nu a f\u0103cut excep\u0163ie, astfel c\u0103 platforma 2Performant a \u00eenregistrat o cre\u015ftere cu 17,22 % a num\u0103rului de afilia\u0163i care au c\u00e2\u015ftigat comisioane \u00een aceast\u0103 perioad\u0103: 1.225 de nativi digitali care au promovat ofertele magazinelor au generat bani raportat la v\u00e2nz\u0103rile pe care le-au adus acestora. Per total, \u00een s\u0103pt\u0103m\u00e2na 9-15 noiembrie, rom\u00e2nii care au f\u0103cut afiliere prin 2Performant au realizat comisioane \u00een valoare de 1,17 milioane de lei, \u00een cre\u015ftere cu 15,25% fa\u0163\u0103 de anul trecut. \u00cen acela\u015fi timp, rata de conversie a crescut \u015fi ea la 2,29%, ceea ce \u00eenseamn\u0103 c\u0103 reclamele pe care le fac afilia\u0163ii pentru magazinele online sunt din ce \u00een ce mai relevante pentru publicul \u0163int\u0103.<\/p>\n
\nSchimb\u0103rile generate de pandemie \u00een stilul de via\u0163\u0103 al rom\u00e2nilor s-au resim\u0163it anul acesta inclusiv \u00een cadrul celui mai a\u015fteptat eveniment al industriei de retail, Black Friday, care a \u00eenceput mai devreme \u015fi s-a \u00eentins pe durata unei s\u0103pt\u0103m\u00e2ni (9-15 noiembrie). Conform statisticilor \u00eenregistrate \u00een cadrul platformei 2Performant, liderul pie\u0163ei de marketing afiliat din Rom\u00e2nia, direct conectat la comer\u0163ul electronic, de Black Friday rom\u00e2nii s-au aflat \u00een num\u0103r mai mare \u00een online, au f\u0103cut cump\u0103r\u0103turi din categorii de produse adaptate la noua realitate \u015fi au generat v\u00e2nz\u0103ri mai mari dec\u00e2t anul trecut pentru magazinele online. Tradi\u0163ional vorbind, Black Friday este cea mai bun\u0103 perioad\u0103 din an pentru magazine, \u00eens\u0103 exist\u0103 o categorie de rom\u00e2ni care \u015ftiu \u015fi reu\u015fesc s\u0103 \u00ee\u015fi creasc\u0103 veniturile \u00een aceast\u0103 perioad\u0103. Este vorba de afilia\u0163i, nativii digitali pasiona\u0163i de marketing online care promoveaz\u0103 produsele magazinelor online \u015fi care \u00eencaseaz\u0103 comisioane \u00een func\u0163ie de v\u00e2nz\u0103rile pe care le genereaz\u0103 acestor magazine. Cu alte cuvinte, rom\u00e2ni care au f\u0103cut bani promov\u00e2nd ofertele de Black Friday.<\/p>\n
\nInteresul crescut pentru domeniul afilierii, care devine o oportunitate pentru tot mai mul\u0163i, se remarc\u0103 \u015fi \u00een activitatea intens\u0103 \u00een platforma 2Performant.com. Astfel, num\u0103rul afilia\u0163ilor loga\u0163i \u00een interfa\u0163\u0103 este \u00een cre\u015ftere cu 18,39% \u00een perioada 9-15 noiembrie, fa\u0163\u0103 de anul precedent, ajung\u00e2nd la 2.801. \u00cen acela\u015fi timp, \u015fi num\u0103rul de afilia\u0163i care au trimis trafic c\u0103tre magazinele online \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103 este mai mare fa\u0163\u0103 de 2019 cu 14,8 %, ajung\u00e2nd la 2.730.<\/p>\n
\nS\u0103pt\u0103m\u00e2na 9-15 noiembrie 2020 a adus cre\u015fteri importante pentru magazinele online \u00eenscrise \u00een platforma de afiliere 2Performant: 63,6 mii v\u00e2nz\u0103ri online, \u00een cre\u015ftere cu 14,2% fa\u0163\u0103 de 2019, \u00een valoare total\u0103 de aproape 21,2 milioane de lei TVA inclus, ceea ce \u00eenseamn\u0103 cu 12% mai mult dec\u00e2t anul trecut. De asemenea, pentru fiecare euro investit \u00een afiliere, un magazin online a c\u00e2\u015ftigat \u00een aceast\u0103 perioad\u0103 \u00een medie 15,1 euro + TVA. Peste 2,8 milioane de click-uri au fost \u00eenregistrate \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103 \u00een platforma 2Performant.com, \u00een cre\u015ftere cu 5,8% fa\u0163\u0103 de 2019. Anul acesta, cele mai multe cump\u0103r\u0103turi s-au f\u0103cut vineri, 13 noiembrie, \u00eentre orele 9:00 \u015fi 10:00 diminea\u0163a, \u00eenc\u0103 un v\u00e2rf comparabil \u00eenregistr\u00e2ndu-se vineri seara \u00eentre orele 23:00 \u015fi 00:00, \u00een termeni de num\u0103r de v\u00e2nz\u0103ri.<\/p>\n","protected":false},"excerpt":{"rendered":"
De Black Friday, rom\u00e2nii care au promovat magazinele online prin linkuri de afiliere au c\u00e2\u015ftigat 1,17 milioane de lei \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103, potrivit 2Performant, companie rom\u00e2neasc\u0103 de tehnologie ce dezvolt\u0103 \u015fi opereaz\u0103 o platform\u0103 integrat\u0103 de marketing afiliat \u015fi influencer marketing. Munca la distan\u0163\u0103 \u015fi mutarea obiceiurilor de cump\u0103rare \u00een online i-a determinat pe mul\u0163i rom\u00e2ni […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,387,539],"class_list":["post-188210","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-magazine","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188210"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188210\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}