\nClien\u0163ii \u00eei ai cum \u0163i-i cre\u015fti, iar ca s\u0103 ajungi la o parte din ei trebuie s\u0103 te adaptezi, dup\u0103 cum consider\u0103, mai recent, diver\u015fi produc\u0103tori auto, care \u015fi-au \u00eendreptat aten\u0163ia c\u0103tre companii din industria modei.<\/p>\n
\nDat fiind c\u0103 anumite studii cu privire la pia\u0163a de automobile din SUA, cel pu\u0163in, au ar\u0103tat c\u0103 jum\u0103tate din persoanele care cump\u0103r\u0103 ma\u015fini sunt \u00een v\u00e2rst\u0103 de 54 de ani sau chiar mai mult, \u00een timp ce procentul cump\u0103r\u0103torilor \u00een v\u00e2rst\u0103 de 34 de ani sau mai pu\u0163in se situa la 14% \u00een 2017, companiile auto s-au g\u00e2ndit c\u0103 e cazul s\u0103 ia m\u0103suri. Mul\u0163i dintre tinerii de azi, scrie Wall Street Journal, prefer\u0103 s\u0103 circule cu ma\u015finile comandate prin intermediul aplica\u0163iilor de transport alternativ ca Uber \u015fi Lyft \u00een loc s\u0103-\u015fi ia propriul autovehicul.<\/p>\n
\nCa atare, produc\u0103tori ca BMW sau Porsche \u015fi-au c\u0103utat parteneri \u00een lumea modei urbane (\u201estreetwear\u201d) , \u00eencheind parteneriate cu Kith sau Aim\u00e9 Leon Dore \u015fi \u00eencerc\u00e2nd s\u0103 atrag\u0103 aten\u0163ia asupra unor modele clasice ale lor cu ajutorul creatorilor de mod\u0103 ale acestor firme, dar nu numai. La \u00eenceputul anului a fost prezentat \u00eentr-o expozi\u0163ie un Porsche 964 Coup\u00e9 restaurat dup\u0103 dorin\u0163a fondatorului Aim\u00e9 Leon Dore, Teddy Santis, iar mai nou BMW a anun\u0163at edi\u0163ie limitat\u0103 a modelului M4 pe care \u015fi-a l\u0103sat amprenta Kith \u015fi care s-a epuizat, \u00een ciuda pre\u0163ului de peste 100.000 de dolari. Ca s\u0103 atrag\u0103 tinerii, casele de mod\u0103 au creat \u015fi diverse articole vestimentare cum ar fi geci, hanorace, tricouri, pulovere, \u015fepci, brelocuri sau umbrele \u00een cadrul parteneriatul cu produc\u0103torii auto, \u00een ideea c\u0103 publicul c\u0103ruia i se adreseaz\u0103 va cump\u0103ra aceste produse \u015fi va fi mai u\u015for de convins s\u0103 cumpere \u015fi ma\u015fini pe viitor.<\/p>\n
\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Clien\u0163ii \u00eei ai cum \u0163i-i cre\u015fti, iar ca s\u0103 ajungi la o parte din ei trebuie s\u0103 te adaptezi, dup\u0103 cum consider\u0103, mai recent, diver\u015fi produc\u0103tori auto, care \u015fi-au \u00eendreptat aten\u0163ia c\u0103tre companii din industria modei. Dat fiind c\u0103 anumite studii cu privire la pia\u0163a de automobile din SUA, cel pu\u0163in, au ar\u0103tat c\u0103 jum\u0103tate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7182,512],"tags":[7756,7060,5255,6481,7431,41698],"class_list":["post-188078","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-panorama","category-revista-bm","tag-bmw","tag-masina","tag-masini","tag-moda","tag-porsche","tag-producatori-auto"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188078"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188078\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}