{"id":188059,"date":"2020-11-14T13:00:00","date_gmt":"2020-11-14T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=188059"},"modified":"2020-11-14T13:00:00","modified_gmt":"2020-11-14T13:00:00","slug":"afacerea-care-in-doar-intr-un-an-si-jumatate-a-ajuns-la-venituri-de-milioane-de-euro-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=188059","title":{"rendered":"Afacerea care \u00een doar \u00eentr-un an \u015fi jum\u0103tate a ajuns la venituri de milioane de euro \u00een Rom\u00e2nia"},"content":{"rendered":"<p>\nPremium Store Bosch, un business de distribu\u0163ie de electrocasnice marca Bosch, fondat de un antreprenor din Republica Moldova, se \u00eendreapt\u0103 spre venituri de 2 milioane de euro \u00een Rom\u00e2nia dup\u0103 aproximativ un an \u015fi jum\u0103tate de func\u0163ionare. &nbsp;Businessul este format din patru magazine fizice \u015fi prezen\u0163\u0103 \u00een online printr-un magazin propriu, dar \u015fi prin intermediul platformelor tip marketplace. Dar ambi\u0163iile fondatorilor afacerii merg mai departe de at\u00e2t.<\/p>\n<p>\nIdeea businessului Premium Store Bosch s-a n\u0103scut \u00een Republica Moldova, la finalul anului 2018. Fondatorul companiei, Mircea Baciu, de\u0163inea deja \u00een Republica Moldova un lan\u0163 de magazine multibrand, care a ajuns la peste 20 de unit\u0103\u0163i, printre care \u015fi c\u00e2teva magazine specializate pe brandul Bosch. El a vrut s\u0103 se extind\u0103&nbsp;la nivel interna\u0163ional, iar primul pas f\u0103cut \u00een acest sens a fost deschiderea unui magazin \u00een Bucure\u015fti, \u00een prim\u0103vara anului 2019 &#8211; au ajuns ulterior la patru magazine -, precum \u015fi la prezen\u0163a \u00een mediul online. Pe pia\u0163a local\u0103 au ales s\u0103 se axeze exclusiv pe marca Bosch.<\/p>\n<p>\n\u201ePia\u0163a din Republica Moldova este foarte mic\u0103, \u0163in\u00e2nd cont c\u0103 acolo avem o popula\u0163ie format\u0103 din 2,5 milioane de persoane &nbsp;&#8211; dac\u0103 e s\u0103 ne raport\u0103m la cea din Rom\u00e2nia, care este prin compara\u0163ie una foarte mare. \u00cen Republica Moldova, Mircea Baciu a dezvoltat aceste magazine care reprezint\u0103 \u015fi o m\u00e2ndrie na\u0163ional\u0103, \u00een timp ce \u00een&nbsp; Rom\u00e2nia suntem la \u00eenceput de drum; nu am ajuns la nivelul de acolo, dar timpul este de partea noastr\u0103\u201d, a spus Adrian Mod\u00eerc\u0103, administratorul afacerii, \u00een cea mai recent\u0103 edi\u0163ie a emisiunii ZF ECOSISTEMUL MARKETPLACE.<\/p>\n<p>\nAdrian Mod\u00eerc\u0103 anticipeaz\u0103 ca la final de an, businessul Premium Store Bosch s\u0103 genereze afaceri de 2 milioane de euro, \u00eens\u0103 planurile lor sunt \u015fi mai ambi\u0163ioase: \u201eNe dorim s\u0103 dezvolt\u0103m foarte mult aceste magazine, iar \u00eencep\u00e2nd cu 2021, odat\u0103 cu oprirea pandemiei, s\u0103 reu\u015fim s\u0103 ne dezvolt\u0103m deja la nivel na\u0163ional aici \u00een Rom\u00e2nia, unde vrem s\u0103 ajungem la 26 de unit\u0103\u0163i fizice\u201d.&nbsp;<\/p>\n<p>\n\u00cen ceea ce prive\u015fte efectele COVID-19 asupra afacerii, acestea s-au reflectat prin lipsa de activitate din mediul offline, care a fost compensat\u0103 \u00eens\u0103 de v\u00e2nz\u0103rile din mediul online. Pe eMag Marketplace, Mod\u00eerc\u0103 spune c\u0103 realizeaz\u0103 \u00eentre 7 \u015fi 15% din cifra de afaceri, procent care variaz\u0103 de la lun\u0103 la lun\u0103, \u00een func\u0163ie de campanie, de interesul clien\u0163ilor etc. Au avut dou\u0103 tipuri de contracte, unul ini\u0163ial \u00een care gestionau ei \u00een\u015fi\u015fi comenzile, ulterior au trecut la un contract unde eMag se ocup\u0103 de facturare \u015fi de trimiterea m\u0103rfii c\u0103tre clien\u0163ii finali.<\/p>\n<p>\nC\u00e2t prive\u015fte Black Friday, spune c\u0103 anul trecut au \u00eenregistrat v\u00e2nz\u0103ri \u00een cre\u015ftere cu 50% \u00een perioada acestui eveniment, iar a\u015ftept\u0103rile lor sunt mari \u015fi pentru anul acesta, \u00een contextul \u00een care au preg\u0103tit, spune Mod\u00eerc\u0103, \u201eo ofert\u0103 agresiv\u0103\u201d, unele produse fiind disponibile \u015fi dup\u0103 terminarea stocului, prin comenzi.<\/p>\n<p>\nMircea Baciu, antreprenorul care dezvolt\u0103 afacerea \u00een Republica Moldova, a lansat acolo o platform\u0103 tip marketplace unde ofer\u0103 \u015fi el posibilitatea unor antreprenori s\u0103 se extind\u0103 mai mult \u00een mediul online. C\u00e2t de diferite sunt cele dou\u0103 pie\u0163e \u2013 cea din Republica Moldova cu cea &nbsp;din Rom\u00e2nia?<\/p>\n<p>\n\u201eConsumatorii nu au foarte mult\u0103 \u00eencredere \u00een online \u00een Republica Moldova, ei vor s\u0103 mearg\u0103 \u00een magazine fizice s\u0103 vad\u0103 produsul fiindc\u0103 pe partea de online nu se \u00een\u0163eleg anumite detalii &#8211; \u00een Rom\u00e2nia este pu\u0163in diferit. Republica Moldova merge pe pa\u015fii Rom\u00e2niei, probabil \u015fi \u00een Rom\u00e2nia \u00eenainte de dezvoltarea v\u00e2nz\u0103rilor online, foarte mul\u0163i clien\u0163i mergeau \u00een magazine &#8211;&nbsp;dup\u0103 care au \u00eenceput to\u0163i s\u0103 se axeze mai mult pe online.\u201d<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/zf-ecosistemul-marketplace\/\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19738686\/2\/zf-market-place-1024x317-copy.jpg?height=200&#038;width=640\" style=\"width: 640px; height: 200px;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premium Store Bosch, un business de distribu\u0163ie de electrocasnice marca Bosch, fondat de un antreprenor din Republica Moldova, se \u00eendreapt\u0103 spre venituri de 2 milioane de euro \u00een Rom\u00e2nia dup\u0103 aproximativ un an \u015fi jum\u0103tate de func\u0163ionare. &nbsp;Businessul este format din patru magazine fizice \u015fi prezen\u0163\u0103 \u00een online printr-un magazin propriu, dar \u015fi prin intermediul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[47209,255,7144,387,4899,47208,47207,46919],"class_list":["post-188059","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-adrian-modirca","tag-antreprenori","tag-electrocasnice","tag-magazine","tag-marca","tag-mircea-baciu","tag-premium-store-bosch","tag-zf-ecosistemul-marketplace"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188059"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/188059\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}