\nStudiul realizat de CBRE arat\u0103 c\u0103 din cauza pandemiei oamenii petrec mai mult timp \u00een cas\u0103 ceea ce a schimbat comportamentul de consum. Ca urmare se v\u00e2nd mai pu\u0163ine rochii \u015fi accesorii de petrecere, dar mai multe accesorii \u015fi decora\u0163iuni pentru cas\u0103. V\u00e2nz\u0103rile ridicate pe care magazinele home & deco le \u00eenregistreaz\u0103 se reflect\u0103 \u015fi \u00een volumul spa\u0163iilor logistice \u00eenchiriate.<\/p>\n
\n\u201eDac\u0103 \u00een 2019 retailerii de home & deco ocupau 40.000 mp de spa\u0163ii industriale, anul acesta doar din dou\u0103 cereri s-au ad\u0103ugat 100.000 mp. Pe termen lung estim\u0103m o cre\u015ftere v\u00e2nz\u0103rilor \u015fi pe alte segmente: retailul online alimentar, magazinele de juc\u0103rii, de hran\u0103 \u015fi accesorii pentru animale \u015fi magazinele de fashion. Retailerii vor s\u0103 eficientizeze modul \u00een care aduc produsele mai aproape de consumator \u015fi vedem tot mai multe cereri de spa\u0163ii logistice pentru a-\u015fi reduce timpul de livrare, dar mai ales pentru a-\u015fi securiza stocurile din magazinele fizice\u201d, a declarat reprezentantul CBRE, Carmen Ravon.<\/p>\n
\nTot \u00een contextul pandemiei, campaniile de reduceri lansate de retaileri cu ocazia s\u0103rb\u0103torilor de Cr\u0103ciun au \u00eenceput \u00eenc\u0103 din luna noiembrie, odat\u0103 cu reducerile de Black Friday, pe fondul lipsei de predictibilitate vizavi de intrarea \u00een carantin\u0103 \u015fi a temerii legate de \u00eent\u00e2rzierea transporturilor, arat\u0103 studiul. Asta \u00eenseamn\u0103 v\u00e2nz\u0103ri cu 30% mai mari de Black Friday \u015fi pondere de 10% a ecommerce-ului.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un studiu realizat de CBRE eviden\u0163iaz\u0103 faptul c\u0103 \u00een \u00eentreaga lume se v\u00e2nd mai pu\u0163ine rochii \u015fi accesorii de petrecere, dar mai multe decora\u0163iuni pentru cas\u0103. Cercetarea a fost f\u0103cut\u0103 \u00een contextul pandemiei de Covid 19 \u015fi \u00een perspectiva cump\u0103r\u0103turilor pentru Cr\u0103ciun. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[46210,7187,7212],"class_list":["post-187989","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-covid","tag-decoratiuni","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187989"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187989\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}