\nProduc\u0103torul de textile Braiconf Br\u0103ila a luat decizia de a schimba strategia cu privire la segmentul s\u0103u de retail \u015fi va \u00eenchide o parte semnificativ\u0103 a magazinelor din malluri, urm\u00e2nd s\u0103 lanseze un nou concept, \u00een special pentru linia de c\u0103m\u0103\u015fi premium, \u015fi s\u0103 redeschid\u0103 unit\u0103\u0163ile din str\u0103in\u0103tate.<\/p>\n
\nBraiconf precizeaz\u0103 c\u0103, pe fondul schimb\u0103rilor aduse de pandemie, decizia de a nu prelungi contractele cu centrele comerciale este una de \u00eembun\u0103t\u0103\u0163ire a strategiei de retail.<\/p>\n
\n\u201e\u00cen contextul actual, nu ni s-a p\u0103rut potrivit\u0103 solicitarea unor centre comerciale, precum Cotroceni Park (AFI Cotroceni), de a continua s\u0103 pl\u0103tim chirie pe perioada \u00een care magazinele nu au putut fi folosite, \u00een lockdown, dar \u015fi pe perioada urm\u0103toare, astfel c\u0103 am decis s\u0103 nu prelungim astfel de contracte\u201d, a declarat Silviu Dumitrache, Pre\u015fedinte Braiconf.<\/p>\n
\nProduc\u0103torul rom\u00e2n, cu o istorie de 70 de ani pe pia\u0163a local\u0103, mai de\u0163ine \u00een prezent \u00een 12 magazine in Rom\u00e2nia, pe l\u00e2ng\u0103 siteul de comenzi online.<\/p>\n
\n\u201eNe dorim s\u0103 implement\u0103m un concept potrivit de magazin, care s\u0103 reflecte fidel valorile \u015fi calitatea produselor pe care le oferim pe pia\u0163\u0103. \u00cen special c\u0103m\u0103\u015file b\u0103rb\u0103te\u015fti pe care le producem \u015fi care \u00eentrunesc standarde de calitate superioar\u0103 au nevoie de spa\u0163ii concept care s\u0103 fie actuale \u015fi conforme cu produsele oferite. Acest lucru presupune o reconfigurare a re\u0163elei de magazine din \u0163ar\u0103 si redeschiderea re\u0163elei de magazine din str\u0103in\u0103tate, iar \u00eenchiderea celor din mall-uri \u00een aceast\u0103 perioad\u0103 reprezint\u0103 o cre\u015ftere a m\u0103rcii Braiconf, dar \u015fi o etap\u0103 nou\u0103 \u00een relansarea segmentului nostru de retail\u201d, a spus Silviu Dumitrache.<\/p>\n
\nCompania are o produc\u0163ie anual\u0103 de peste 800.000 c\u0103m\u0103\u015fi pentru m\u0103rci precum Braiconf, Eton, Porsche, Cartier, Lacoste, Harmont&Blane, Hermes, Kenzo, LVMH \u015fi al\u0163ii, produse \u00een fabrica din Br\u0103ila.<\/p>\n
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Produc\u0103torul de textile Braiconf Br\u0103ila a luat decizia de a schimba strategia cu privire la segmentul s\u0103u de retail \u015fi va \u00eenchide o parte semnificativ\u0103 a magazinelor din malluri, urm\u00e2nd s\u0103 lanseze un nou concept, \u00een special pentru linia de c\u0103m\u0103\u015fi premium, \u015fi s\u0103 redeschid\u0103 unit\u0103\u0163ile din str\u0103in\u0103tate. Braiconf precizeaz\u0103 c\u0103, pe fondul schimb\u0103rilor aduse […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[19476,9734,387,80],"class_list":["post-187926","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-braila","tag-concept","tag-magazine","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187926"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187926\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}