{"id":187818,"date":"2020-11-06T19:00:44","date_gmt":"2020-11-06T19:00:44","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=187818"},"modified":"2026-04-08T06:32:02","modified_gmt":"2026-04-08T06:32:02","slug":"ce-obiceiuri-au-romanii-de-black-friday-tot-mai-multi-aleg-sa-cumpere-cu-aceasta-ocazie-si-cadourile-de-craciun","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=187818","title":{"rendered":"Ce obiceiuri au rom\u00e2nii de Black Friday. \u201eTot mai mul\u0163i aleg s\u0103 cumpere, cu aceast\u0103 ocazie, \u015fi cadourile de Cr\u0103ciun\u201d"},"content":{"rendered":"<p>\nMagazinul online de produse de \u00eengrijire BottegaVerde.ro, fabricate \u00een Italia, estimeaz\u0103 c\u0103 anul acesta, cu ocazia edi\u0163iei de de Black Friday, \u00een care a anun\u0163at reduceri de p\u00e2n\u0103 la 78%, va \u00eenregistra v\u00e2nz\u0103ri cu 40-50% fa\u0163\u0103 de edi\u0163ia din 2019 a evenimentului, mai ales c\u0103 \u201etot mai mul\u0163i rom\u00e2ni aleg s\u0103 cumpere, cu aceast\u0103 ocazie, \u015fi cadourile de Cr\u0103ciun, dar \u015fi produsele neperisabile necesare s\u0103rb\u0103torilor.\u201d<\/p>\n<p>\nCriza generat\u0103 de pandemia de COVID-19 i-a f\u0103cut pe rom\u00e2ni s\u0103 aib\u0103 mai mult\u0103 grij\u0103 de ei \u015fi de cei dragi \u015fi s\u0103 investeasc\u0103 mai mult \u00een produse de \u00eengrijire realizate din ingrediente naturale \u015fi netestate pe animale, spun reprezentan\u0163ii businessului. P\u00e2n\u0103 la sf\u00e2r\u015fitul lunii octombrie, magazinul online BottegaVerde.ro a \u00eenregistrat o cre\u015ftere de 38% a v\u00e2nz\u0103rilor, fa\u0163\u0103 de aceea\u015fi perioad\u0103 din anul precedent. \u201eDac\u0103 \u00een perioada de lockdown din prim\u0103vara acestui an, ritmul de cre\u015ftere a fost accentuat, \u00een var\u0103 am putut observa o sc\u0103dere a v\u00e2nz\u0103rilor, pe fondul perioadei concediilor. \u00cen toamn\u0103 \u00eens\u0103, v\u00e2nz\u0103rile \u015fi-au reluat ritmul din prim\u0103var\u0103.\u201d, declar\u0103 Alexandru Diaconu, antreprenorul care a adus \u00een pia\u0163a local\u0103 brandul Bottega Verde.<\/p>\n<p>\nPotrivit lui, la nivelul \u00eentregului an, compania va \u00eenregistra venituri cu 50% mai mari fa\u0163\u0103 de anul precedent, \u00eencheiat cu o cifr\u0103 de afaceri de 1,5 milioane de euro.<\/p>\n<p>\nPrintre cele mai c\u0103utate categorii de produse din aceasta perioad\u0103 se num\u0103r\u0103 cremele antirid pentru ten, gelurile de du\u015f, \u015fampoanele \u015fi tratamentele pentru p\u0103r, produsele pentru \u00eengrijirea picioarelor, parfumurile \u015fi rujurile. \u201e\u00cen perioada st\u0103rii de urgen\u0163\u0103, ponderea categoriei produselor de \u00eengrijire personal\u0103 a fost majoritar\u0103. Concomitent, am putut observa o sc\u0103dere a ponderii categoriilor precum make-up, parfumuri \u015fi a altor accesorii. Pe perioada verii, structura ponderilor a revenit la valorile obi\u015fnuite. V\u00e2nz\u0103rile produselor din categoria de protec\u0163ie solar\u0103 s-au men\u0163inut la valorile de anul trecut, f\u0103r\u0103 cre\u015fteri semnificative, cum s-a \u00eent\u00e2mplat \u00een cazul altor categorii de produse\u201d, adaug\u0103 Alexandru Diaconu.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magazinul online de produse de \u00eengrijire BottegaVerde.ro, fabricate \u00een Italia, estimeaz\u0103 c\u0103 anul acesta, cu ocazia edi\u0163iei de de Black Friday, \u00een care a anun\u0163at reduceri de p\u00e2n\u0103 la 78%, va \u00eenregistra v\u00e2nz\u0103ri cu 40-50% fa\u0163\u0103 de edi\u0163ia din 2019 a evenimentului, mai ales c\u0103 \u201etot mai mul\u0163i rom\u00e2ni aleg s\u0103 cumpere, cu aceast\u0103 ocazie, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,8892,173],"class_list":["post-187818","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-cadouri","tag-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187818"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187818\/revisions"}],"predecessor-version":[{"id":187821,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187818\/revisions\/187821"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}