![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/4\/legume-verzi-3.jpg?height=827&width=620\")
<\/p>\n\nO \u00eent\u00e2mplare fericit\u0103, \u00eentr-un context nefericit. A\u015fa s-ar defini povestea ini\u0163iat\u0103 de Corina Matu \u015fi logodnicul ei, Constantin Hodorogea, sub numele Legume verzi. \u00cen martie 2020, c\u00e2nd pandemia a \u00eenceput s\u0103 fac\u0103 ravagii, s-au mutat din Bucure\u015fti la p\u0103rin\u0163ii ei, \u00een localitatea B\u0103leni din jude\u0163ul D\u00e2mbovi\u0163a. Ce a urmat?<\/p>\n
\nAm constatat atunci c\u0103 p\u0103rin\u0163ii mei se afl\u0103 \u00een imposibilitatea de a-\u015fi comercializa legumele la pie\u0163ele publice, dar \u015fi un interes crescut pentru legume proaspete din partea prietenilor no\u015ftri din Bucure\u015fti. A\u015fa c\u0103 am f\u0103cut ce \u015ftiam mai bine, am \u00eenceput s\u0103 construim \u00eempreun\u0103 cu o parte dintre prietenii no\u015ftri o pagin\u0103 de Facebook, mai apoi un website, iar astfel am \u00eenceput s\u0103 facem livr\u0103ri la domiciliu\u201d, poveste\u015fte Corina Matu.<\/p>\n
\n\u00cen toat\u0103 perioada st\u0103rii de urgen\u0163\u0103, au avut cereri consistente din partea celor care t\u00e2njeau dup\u0103 legume proaspete, cultivate la \u0163ar\u0103. Aceia i-au recomandat mai departe. Problema a venit \u00eens\u0103 la sf\u00e2r\u015fitul perioadei de stare de urgen\u0163\u0103, c\u00e2nd num\u0103rul comenzilor a sc\u0103zut dramatic, odat\u0103 cu posibilitatea oamenilor de a ie\u015fi din case f\u0103r\u0103 at\u00e2t de multe restric\u0163ii \u015fi a c\u0103uta alte resurse de aprovizionare.<\/p>\n
\n\u201eDe aceea, ne-am afiliat cu un produc\u0103tor de miere \u015fi unul de fructe. Astfel, povestea noastr\u0103 continu\u0103.\u201d<\/p>\n
\nTreptat, toat\u0103 familia s-a implicat \u00een afacere \u015fi face echip\u0103 bun\u0103, mai ales c\u0103 fiecare vine cu un background diferit. Corina Matu are experien\u0163\u0103 \u00een HR \u015fi employer branding, lucr\u00e2nd \u00een paralel la o companie IT. Constantin Hodorogea a lucrat \u00eentr-o agen\u0163ie de marketing, iar \u00een paralel este consultant \u015fi mai de\u0163ine o companie de ilustra\u0163ii 3D. Ei doi se ocup\u0103 de stocuri, v\u00e2nz\u0103ri \u015fi marketing.<\/p>\n
\nLi se adaug\u0103 Toader Matu, Elena Matu, Iulia Matei \u015fi Eugen Matei, adic\u0103 produc\u0103torii locali de legume, responsabili at\u00e2t de produc\u0163ie, c\u00e2t \u015fi de \u00eempachetare \u015fi livrare.<\/p>\n
\n\u201e\u00cen plus, \u00eei avem \u015fi pe cei doi bunici, f\u0103r\u0103 de care nu am fi reu\u015fit s\u0103 cucerim inimile clien\u0163ilor no\u015ftri.\u201d<\/p>\n
\nCum le-au cucerit? E simplu: lobod\u0103, spanac, \u0163elin\u0103, ardei, mere, pere, fasole, gutui, vinete \u2013 de toate pentru to\u0163i se g\u0103sesc \u00een magazinul online Legume verzi, cu pre\u0163uri de la 1 leu la 15 lei, \u00een func\u0163ie de produs.<\/p>\n
\n\u201eInvesti\u0163iile majore se duc \u00een produc\u0163ie, av\u00e2nd \u00een vedere c\u0103 ini\u0163ial acest model de business nu a fost g\u00e2ndit ca fiind dedicat pentru comer\u0163ul online, nu putem estima la c\u00e2t s-au situat. Acum ne afl\u0103m \u00eentr-un moment de planificare a culturilor de anul viitor \u015fi de recoltare a culturilor de anul acesta. Ne propunem s\u0103 avem o varietate \u015fi mai mare a produselor \u015fi s\u0103 lucr\u0103m la modul de \u00eempachetare a legumelor. Ne dorim s\u0103 fim mai prieteno\u015fi cu natura \u015fi s\u0103 folosim mai multe ambalaje biodegradabile.\u201d<\/p>\n
\nClien\u0163ii care cump\u0103r\u0103 de la Legume verzi sunt, \u00een mare parte, m\u0103mici cu copii care abia au \u00eenceput diversificarea, persoane care \u00ee\u015fi doresc s\u0103 aib\u0103 un stil de via\u0163\u0103 mai s\u0103n\u0103tos, oameni cu alimenta\u0163ie vegan\u0103 sau vegetarian\u0103, dar \u015fi multe alte persoane care vor s\u0103 m\u0103n\u00e2nce legume \u015fi fructe autentice, cu gust. <\/p>\n
\n<\/p>\n
\n \n\u201eAce\u015ftia ne aleg pentru c\u0103 nu folosim pesticide sau alte substan\u0163e de cre\u015ftere a plantelor \u015fi pentru c\u0103 vor s\u0103 ne sus\u0163in\u0103. Iar asta ne face s\u0103 continu\u0103m acest proiect.\u201d<\/p>\n \nV\u00e2nz\u0103rile se fac exclusiv prin intermediul platformei online Legume verzi, fiind livrate la domiciliul clien\u0163ilor \u00een fiecare miercuri \u015fi s\u00e2mb\u0103t\u0103, pornind din satul B\u0103leni-S\u00e2rbi, jude\u0163ul D\u00e2mbovi\u0163a, acolo unde familia Matu scrie propria poveste \u00een agricultur\u0103 de mai bine de 50 de ani.<\/p>\n \n <\/p>\n \nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n \n <\/p>\n \n \nCarsX Garage \u2013 atelier auto (Arad)<\/strong><\/p>\n \nFondator: Lucian Pavel<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 30.000 de euro<\/p>\n \nCifr\u0103 de afaceri \u00een 2019: 224.000 de lei (47.200 de euro)<\/p>\n \nPrezen\u0163\u0103: Arad<\/p>\n \n <\/p>\n \n \nWoot \u2013 platform\u0103 ce reune\u015fte clien\u0163ii cu firmele de curierat (Bucure\u015fti)<\/strong><\/p>\n \nFondatori: familia Berendea<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 140.000 de euro<\/p>\n \nCifr\u0103 de afaceri estimat\u0103 pentru 2020: 500.000 de euro<\/p>\n \nPrezen\u0163\u0103: online<\/p>\n \n <\/p>\n \n \nAteliereonline.ro \u2013 platform\u0103 de ateliere pentru copii (Bucure\u015fti)<\/strong><\/p>\n \nFondatoare: Ioana Grigore \u015fi Dora Mache<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 5.000 de euro<\/p>\n \nCifr\u0103 de afaceri estimat\u0103 pentru primul an de activitate: 60.000-70.000 de euro<\/p>\n \nPrezen\u0163\u0103: online<\/p>\n \n <\/p>\n \n \nNew spot \u2013 dou\u0103 magazine de cafea (Bucure\u015fti)<\/strong><\/p>\n \nFondator: Adrian Ciulacu<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 15.000 de euro<\/p>\n \nCifr\u0103 de afaceri \u00een 2019: \nPrezen\u0163\u0103: Pia\u0163a Iancului \u015fi Pia\u0163a Sudului din Bucure\u015fti<\/p>\n \n <\/p>\n \n \nGolden Pigs \u2013 brand de pu\u015fculi\u0163e (Cluj-Napoca)<\/strong><\/p>\n \nFondator: Cristian Tomescu<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 20.000-25.000 de euro<\/p>\n \nCifr\u0103 de afaceri \u00een 2019: 30.000-35.000 de euro<\/p>\n \nPrezen\u0163\u0103: site-ul propriu, eMag, Amazon<\/p>\n \n <\/p>\n \n \nTerrawell \u2013 magazin online cu produse f\u0103r\u0103 plastic (Cluj-Napoca)<\/strong><\/p>\n \nFondatoare: Raluca R\u0103ileanu<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 3.000 de euro<\/p>\n \nCifr\u0103 de afaceri estimat\u0103 pentru 2020: 150.000 de lei (31.600 de euro)<\/p>\n \nPrezen\u0163\u0103: online<\/p>\n \n <\/p>\n \n \nEnvy Design \u2013 birou de arhitectur\u0103 (Timi\u015foara)<\/strong><\/p>\n \nFondator: Octavian Neagu<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 15.000 de euro<\/p>\n \nPrezen\u0163\u0103: na\u0163ional\u0103 \u015fi interna\u0163ional\u0103<\/p>\n \n <\/p>\n \n \nDandelion \u2013 atelier de produc\u0163ie corturi de joac\u0103 \u015fi accesorii pentru copii (Bucure\u015fti)<\/strong><\/p>\n \nFondatoare: Andreea \u015fi Adina Bucoveanu<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 50.000 de euro<\/p>\n \nCifr\u0103 de afaceri \u00een 2019: \nPrezen\u0163\u0103: online<\/p>\n \n <\/p>\n \n \nMaigre \u2013 atelier de crea\u0163ie rochii de ocazie (Drobeta Turnu Severin)<\/strong><\/p>\n \nFondatoare: Roxana Purcaru<\/p>\n \nInvesti\u0163ii: 10.000 de euro<\/p>\n \nCifr\u0103 de afaceri \u00een 2019: \nPrezen\u0163\u0103: online, un showroom \u00een Bucure\u015fti<\/p>\n \n <\/p>\n \n \nRacketpal \u2013 aplica\u0163ie pentru oamenii care vor s\u0103 g\u0103seasc\u0103 parteneri de sport (Londra)<\/strong><\/p>\n \nFondatori: Robert Rizea \u015fi Bogdan Demeny<\/p>\n \nInvesti\u0163ie ini\u0163ial\u0103: 35.000 de lire (38.500 de euro)<\/p>\n \nPrezen\u0163\u0103: online<\/p>\n \n <\/p>\n \n \nZF \u015fi Banca Transilvania <\/strong>au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. <\/strong>Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>. \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/p>\n","protected":false},"excerpt":{"rendered":" O \u00eent\u00e2mplare fericit\u0103, \u00eentr-un context nefericit. A\u015fa s-ar defini povestea ini\u0163iat\u0103 de Corina Matu \u015fi logodnicul ei, Constantin Hodorogea, sub numele Legume verzi. \u00cen martie 2020, c\u00e2nd pandemia a \u00eenceput s\u0103 fac\u0103 ravagii, s-au mutat din Bucure\u015fti la p\u0103rin\u0163ii ei, \u00een localitatea B\u0103leni din jude\u0163ul D\u00e2mbovi\u0163a. Ce a urmat? Am constatat atunci c\u0103 p\u0103rin\u0163ii mei […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,9421,512],"tags":[6185,3,235,47139,47138,47137,47136,16994,47135,14847,19597],"class_list":["post-187755","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-agricultura","category-revista-bm","tag-afaceri-de-la-zero","tag-agricultura","tag-business","tag-constantin-hodorogea","tag-corina-matu","tag-covi-19","tag-cultivare","tag-legume","tag-legume-verzi","tag-pandemie","tag-stare-de-urgenta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187755"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187755\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCorina Matu \u015fi Constantin Hodorogea, fondatori Legume verzi: \u201eNe propunem s\u0103 avem o varietate \u015fi mai mare a produselor \u015fi s\u0103 lucr\u0103m la modul de \u00eempachetare a legumelor. Ne dorim s\u0103 fim mai prieteno\u015fi cu natura \u015fi s\u0103 folosim mai multe ambalaje biodegradabile.\u201d<\/strong><\/span><\/p>\n
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\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/6\/carsx-garage.jpg?height=465&width=620\")
<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/14\/woot.jpg?height=620&width=620\")
<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/5\/ateliere-online.jpg?height=620&width=620\")
<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/11\/new-spot.jpg?height=811&width=620\")
<\/p>\n
\n22.000 de lei (4.700 de euro)<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/9\/golden-pigs.jpg?height=620&width=620\")
<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/13\/terrawell.jpg?height=620&width=620\")
<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/8\/envy-design.jpg?height=465&width=620\")
<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/7\/dandelion.jpg?height=349&width=620\")
<\/p>\n
\n39.000 de euro<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/10\/maigre.jpg?height=775&width=620\")
<\/p>\n
\n80.000 de euro<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/12\/racketpal.jpg?height=229&width=620\")
<\/p>\n![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/19728127\/15\/zf-bt-afaceri-de-la-zero-8.jpg?height=192&width=620\")
<\/a><\/p>\n