{"id":187675,"date":"2020-11-02T15:58:00","date_gmt":"2020-11-02T15:58:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=187675"},"modified":"2020-11-02T15:58:00","modified_gmt":"2020-11-02T15:58:00","slug":"o-carte-pentru-orice-context","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=187675","title":{"rendered":"O carte pentru orice context"},"content":{"rendered":"<p>\nParcursul carierei antreprenorului Drago\u015f Petrescu a fost unul colorat de diversitatea \u0163\u0103rilor \u00een care a studiat, a businessurilor pe care le-a fondat \u015fi de provoc\u0103rile ivite pe drum. Printre aceste experien\u0163e \u015fi-au f\u0103cut loc \u015fi c\u0103r\u0163ile, de nelipsit din programul s\u0103u, indiferent de situa\u0163ie \u015fi loc.<\/p>\n<p>\n\u201e\u00cencerc s\u0103 citesc \u00een toate ferestrele pe care le am. \u00cen weekenduri citesc variante hard copy, iar dac\u0103 m\u0103 aflu \u00een avion sau \u00een ma\u015fin\u0103 optez pentru varianta audio. Anual, citesc aproximativ 20 de c\u0103r\u0163i, destul de pu\u0163ine din p\u0103cate\u201d, poveste\u015fte Drago\u015f Petrescu.<\/p>\n<p>\nCele 20 de c\u0103r\u0163i citite \u00ee\u015fi fac loc \u00een agenda sa \u00een ciuda programului ocupat, care vine la pachet cu statutul de \u015fef al celui mai important grup local de restaurante, City Grill, cu venituri de 187 de milioane de lei \u00een 2019. Executivul a pus bazele businessului \u00een urm\u0103 cu 16 ani, dup\u0103 ce, anterior, fondase al\u0103turi de C\u0103t\u0103lin Mahu un alt lan\u0163 rom\u00e2nesc de restaurante, La Mama. Ca parte a form\u0103rii academice \u015fi profesionale, antreprenorul a urmat, dup\u0103 absolvirea cursurilor Universit\u0103\u0163ii \u201ePolitehnica\u201c din Bucure\u015fi, o serie de cursuri de management al \u00eentreprinderii \u00een Fran\u0163a, la Toulouse, contin\u00e2ndu-\u015fi preg\u0103tirea la Chicago, cu un Advanced Operations Course, urmat de un Executive MBA la Asebuss. Cartea care \u00eel ajut\u0103 \u00een prezent s\u0103 evadeze din tumultul declan\u015fat \u00een industria HoReCa de pandemia de COVID-19 este \u201eSetting the table\u201d, a scriitorului Danny Mayer. \u201eCartea con\u0163ine informa\u0163ii pre\u0163ioase despre antreprenoriatul \u00een ospitalitate \u015fi family business.\u201d Despre impactul pe care pandemia \u00eel are \u00een lumea businessului spune c\u0103 i-ar pl\u0103cea s\u0103 discute cu Malcom Gladwell, a c\u0103rui carte, \u201eExcep\u0163ionalii\u201d, este \u015fi cartea care a avut cel mai mare impact asupra sa. \u201eL-a\u015f \u00eentreba cum vede lumea after COVID-19 versus antreprenoriat. Este o \u00eentrebare la care chiar mi-a\u015f dori un r\u0103spuns din partea lui\u201d. Din lecturile curente, \u00een paralel cu \u201eSetting the table\u201d, antreprenorul men\u0163ioneaz\u0103 \u015fi \u201eWhy we sleep?\u201d, a scriitorului Matthew Walker. Drago\u015f Petrescu spune c\u0103 \u00een general \u00ee\u015fi alege lecturile \u00een func\u0163ie de recomand\u0103rile prietenilor sau a celor din familie. \u201eDe asemenea, particip\u0103rile la conferin\u0163e de tip Brand Minds sunt foarte productive, de aici aflu de o mul\u0163ime de c\u0103r\u0163i interesante.\u201d<\/p>\n<p>\n\u00cen opinia sa, cartea care nu ar trebui s\u0103 lipseasc\u0103 din biblioteca unui antreprenor sau om de business este \u201eHow to measure your life?\u201d de Clayton Christensen. Despre \u00eencurajarea lecturii \u00een interiorul companiei, executivul crede este foarte important\u0103 &nbsp;\u00een rutina angaja\u0163ilor s\u0103i, \u00een cre\u015fterea \u015fi maturizarea acestora. \u201e\u00cencurajez acest comportament prin achizi\u0163ionarea unui abonament Bookster.<\/p>\n<p>\nDe asemenea, prin insuflarea culturii de a d\u0103rui o carte.\u201d &nbsp;\u00cen ceea ce \u00eel prive\u015fte, Petrescu spune c\u0103 impactul c\u0103r\u0163ilor a fost c\u0103 i-au schimbat perspectiva \u00een carier\u0103 \u201e\u00een sensul amelior\u0103rii competitivit\u0103\u0163ii \u00een beneficiul fericirii.\u201d C\u0103r\u0163ile care \u00eel inspir\u0103 cel mai mult sunt cele care abordeaz\u0103 subiectul psihologie, dar pe lista sa de lecturi sunt incluse \u015fi c\u0103r\u0163i specifice industriei \u00een care activeaz\u0103, iar cartea copil\u0103riei sale este \u201eLegendele Olimpului, puse pe h\u00e2rtie de Alexandru Mitru\u201d, pentru c\u0103, spune el, \u201em-a fascinat lumea necuprins\u0103 a zeilor\u201d. Tot din universul beletristic vin \u015fi c\u0103r\u0163ile care \u00eel ajut\u0103 s\u0103 se relaxeze, lucru pentru care spune c\u0103 cel mai bine func\u0163ioneaz\u0103 literatura science fiction. \u201eM\u0103 transpune \u00eentr-o lume f\u0103r\u0103 restric\u0163ii prezente.\u201d<\/p>\n<p>\nC\u00e2nd vine vorba despre c\u0103r\u0163i tip\u0103rite versus c\u0103r\u0163i digitale, executivul spune c\u0103 am\u00e2ndou\u0103 joac\u0103 un rol important. \u201eDac\u0103 vrei s\u0103 sim\u0163i cartea, ai nevoie de ea fizic, s\u0103-i sim\u0163i paginile, s\u0103-i vezi culoarea. Dac\u0103 \u00eens\u0103 te g\u0103se\u015fti \u00een trafic, c\u0103l\u0103tore\u015fti, este mult mai convenabil s\u0103 ascul\u0163i cartea preferat\u0103.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>LECTURI DIN LISTA ANTREPRENORULUI:<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/39106\/19728108\/5\/bol-3-settingthetable.jpg?height=227&#038;width=150\" style=\"width: 150px; height: 227px; margin-left: 10px; margin-right: 10px;\" \/><a href=\"https:\/\/www.libris.ro\/setting-the-table-BRT9780060742768--p10983775.html\"><span style=\"font-size: 12px;\">Setting the table &#8211;&nbsp;<\/span><span style=\"font-size: 12px;\">Danny Meyer<\/span><\/a><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/39106\/19728108\/6\/bol-3-whywesleep.jpg?height=227&#038;width=150\" style=\"width: 150px; height: 227px; margin-left: 10px; margin-right: 10px;\" \/><a href=\"https:\/\/www.libris.ro\/why-we-sleep-unlocking-the-power-of-sleep-and-BRT9781501144318--p14468208.html\"><span style=\"font-size: 12px;\">Why we sleep?-&nbsp;Matthew Walker<\/span><\/a><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/39106\/19728108\/3\/bol-3-exceptionalii.jpg?height=250&#038;width=200\" style=\"width: 200px; height: 250px;\" \/><a href=\"https:\/\/www.libris.ro\/exceptionalii-povestea-succesului-malcolm-pub973-1931-14-2.html\"><span style=\"font-size: 12px;\">Excep\u0163ionalii-&nbsp;Malcom Gladwell<\/span><\/a><\/p>\n<div>\n&nbsp;<\/div>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/39106\/19728108\/4\/bol-3-howwillyoumeasure.jpg?height=227&#038;width=150\" style=\"width: 150px; height: 227px; margin-top: 10px; margin-bottom: 10px;\" \/><strong><a href=\"https:\/\/www.libris.ro\/how-will-you-measure-your-life-BRT9780007449156--p1025388.html\">How to measure your life?<\/a><\/strong><strong style=\"font-size: 12px;\">&nbsp;<\/strong><a href=\"https:\/\/www.libris.ro\/how-will-you-measure-your-life-BRT9780007449156--p1025388.html\" style=\"font-size: 12px;\"><strong>&#8211; Clayton Christensen<\/strong><\/a><\/p>\n<p>\n<strong>\u201eHow to measure your life?\u201dde Clayton Christensen, este recomandarea de lectur\u0103 a lui Drago\u015f Petrescu pentru antreprenorii \u015fi oamenii de business<\/strong><\/p>\n<hr \/>\n<hr \/>\n<p>\n<span>A<strong>cest articol face parte din proiectul #BooksOfLeaders lansat de Libris.ro cu scopul de a aduce \u00een aten\u0163ia cititorilor importan\u0163a \u015fi rolul definitoriu pe care \u00eel are lectura \u00een dezvoltarea \u015fi men\u0163inerea unui business.<\/strong><\/p>\n<p>#BooksOfLeaders este despre oameni, business-uri de succes \u015fi lecturile care au l\u0103sat o amprent\u0103 puternic\u0103 \u00een parcursul \u015fi dezvoltarea acestora. Este despre felul \u00een care lectura construie\u015fte succesul cu fiecare pagin\u0103. Asumarea evolu\u0163iei continue prin lectur\u0103 reprezint\u0103 pasul de \u00eenceput pentru un lider, iar c\u0103r\u0163ile stau la baza form\u0103rii expertului \u00een domeniul ales. Proiectul \u00ee\u015fi propune s\u0103 eviden\u0163ieze rolul c\u0103r\u0163ilor \u00een via\u0163a \u015fi afacerile liderilor de succes din Rom\u00e2nia \u015fi s\u0103 ofere inspira\u0163ie celor care \u00ee\u015fi doresc s\u0103 exploreze un stil de via\u0163\u0103 bazat pe cunoa\u015ftere.&nbsp;<\/p>\n<p>\u00cen ultimele luni, probabil cea mai provocatoare perioad\u0103 traversat\u0103 de mediul de business din Rom\u00e2nia, v\u00e2nz\u0103rile online de carte din categoria Afaceri au crescut pe Libris.ro cu 80%. Interesul pentru lectura de business dovede\u015fte faptul c\u0103 mediul de afaceri caut\u0103 \u00een c\u0103r\u0163i idei, solu\u0163ii \u015fi abord\u0103ri eficiente la problemele curente. \u00cen acest context, o privire c\u0103tre pove\u015ftile liderilor locali \u015fi c\u0103r\u0163ile pe care ei le recomand\u0103 \u00een cadrul #BooksOfLeaders este deopotriv\u0103 aspira\u0163ional\u0103 \u015fi interesant\u0103.&nbsp;<\/p>\n<p>\u00cen peste 11 ani de activitate, Libris.ro a devenit una dintre destina\u0163iile favorite ale publicului rom\u00e2n avid de lectur\u0103. Prin misiunea sa asumat\u0103, \u00eencurajeaz\u0103 lectura prin campanii sus\u0163inute, av\u00e2nd ca \u0163el s\u0103 ating\u0103 de fiecare dat\u0103 un public nou, care s\u0103 descopere importan\u0163a dezvolt\u0103rii continue prin lectur\u0103.<\/span><\/p>\n<p>\n<a href=\"https:\/\/www.libris.ro\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/39106\/19728108\/2\/bm-books-of-leaders-1024x320.jpg?height=160&#038;width=620\" style=\"width: 620px; height: 160px;\" \/><\/a><\/p>\n<p>\n<strong><span><span style=\"font-size:10.0pt\">O campanie Business Magazin si Libris<\/span><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parcursul carierei antreprenorului Drago\u015f Petrescu a fost unul colorat de diversitatea \u0163\u0103rilor \u00een care a studiat, a businessurilor pe care le-a fondat \u015fi de provoc\u0103rile ivite pe drum. Printre aceste experien\u0163e \u015fi-au f\u0103cut loc \u015fi c\u0103r\u0163ile, de nelipsit din programul s\u0103u, indiferent de situa\u0163ie \u015fi loc. \u201e\u00cencerc s\u0103 citesc \u00een toate ferestrele pe care le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,47020,512],"tags":[47115,7878,11226,47114,14847],"class_list":["post-187675","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-books-of-leaders","category-revista-bm","tag-businessuri","tag-carti","tag-dragos-petrescu","tag-libris","tag-pandemie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187675"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187675\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}