{"id":187577,"date":"2020-10-29T09:54:37","date_gmt":"2020-10-29T09:54:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=187577"},"modified":"2020-10-29T09:54:37","modified_gmt":"2020-10-29T09:54:37","slug":"povestea-a-doi-francezi-indragostiti-de-romania-au-renuntat-la-corporatie-si-au-decis-sa-isi-deschida-o-afacere-deosebita-in-tara-noastra","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=187577","title":{"rendered":"Povestea a doi francezi \u00eendr\u0103gosti\u0163i de Rom\u00e2nia. Au renun\u0163at la corpora\u0163ie \u015fi au decis s\u0103 \u00ee\u015fi deschid\u0103 o afacere deosebit\u0103 \u00een \u0163ara noastr\u0103"},"content":{"rendered":"

\n\u201eSuntem doi francezi care au renun\u0163at la corpora\u0163ie pentru a dezvolta un business de impact cu spirulin\u0103 artizanal\u0103 \u00een Rom\u00e2nia.\u201d A\u015fa \u00ee\u015fi rezum\u0103 povestea Romain Couderc \u015fi asociatul lui, Florent Math\u00e9. S-au cunoscut \u00een Bucure\u015fti, au descoperit c\u0103 sunt am\u00e2ndoi interesa\u0163i de sport \u015fi de natur\u0103 \u015fi s-au \u00eendr\u0103gostit de Rom\u00e2nia. Ce a urmat poart\u0103 numele Spinoa, un brand de produse pe baz\u0103 de spirulin\u0103.<\/p>\n

\nRomain Couderc a c\u0103l\u0103torit timp de un an prin Asia, cu bicicleta, peste 7.000 de kilometri, din Turcia p\u00e2n\u0103 \u00een Cambodgia, av\u00e2nd \u00een bagaj spirulin\u0103, pentru un boost de energie. \u00cen Bangkok a dat peste un startup care producea spirulin\u0103 proasp\u0103t\u0103 pe acoperi\u015f, a gustat-o \u015fi i-a pl\u0103cut. Folosea deja aceast\u0103 microalg\u0103 pentru a-l ajuta \u00een activit\u0103\u0163ile lui sportive, dar abia atunci a realizat c\u0103 produsul are un poten\u0163ial mare de dezvoltare.<\/p>\n

\n\u201eAcum doi ani, c\u00e2nd m-am reg\u0103sit cu Florent \u00een Rom\u00e2nia, el av\u00e2nd o experien\u0163\u0103 de zece ani \u00een domeniul agroalimentar, am vorbit despre spirulin\u0103 \u015fi despre faptul c\u0103 poate fi un aliment \u00een sine, nu doar un supliment alimentar. Am v\u0103zut \u00een ea poten\u0163ialul unui aliment s\u0103n\u0103tos \u015fi ecologic, care r\u0103spunde provoc\u0103rilor hranei viitorului. Dup\u0103 ceva timp, Florent \u015fi-a l\u0103sat jobul, eu am f\u0103cut cursuri de formare \u00een Fran\u0163a pentru cre\u015fterea spirulinei \u015fi am decis s\u0103 \u00eencepem \u00eempreun\u0103 un proiect cu impact: Spinoa\u201d, poveste\u015fte Romain Couderc.<\/p>\n

\nEl f\u0103cuse un master \u00een Afaceri Interna\u0163ionale \u00een Fran\u0163a, dup\u0103 ce venise \u00een Rom\u00e2nia, \u00een 2011, pentru a deschide \u015fi dezvolta filiala local\u0103 a unei firme fran\u0163uze\u015fti \u00een domeniul IT. Dup\u0103 \u015fase ani, a ajuns \u00eentr-un moment \u00een care \u00ee\u015fi dorea altceva, a\u015fa c\u0103 a decis s\u0103 c\u0103l\u0103toreasc\u0103 un an \u015fi apoi s\u0103 \u00eenve\u0163e acvacultur\u0103 specializat\u0103 \u00een spirulin\u0103 \u00een Fran\u0163a. Florent Math\u00e9 a fost angajat la o corpora\u0163ie francez\u0103 \u00een domeniul agroalimentar, la care a lucrat peste zece ani \u015fi unde ajunsese p\u00e2n\u0103 \u00een func\u0163ia de director comercial pe Europa Central\u0103 \u015fi de Est.<\/p>\n

\nAu l\u0103sat toate acestea \u00een urm\u0103 \u015fi au pus la b\u0103taie o investi\u0163ie de 10.000 de euro \u00een Spinoa, brandul sub care v\u00e2nd spirulin\u0103 crunchies, dar \u015fi ciocolat\u0103, s\u0103pun \u015fi alte produse care au la baz\u0103 acela\u015fi ingredient. O pung\u0103 de 100 de grame de spirulin\u0103 crunchies cost\u0103 55 de lei.<\/p>\n

\n\u201eSpirulina crunchies este o nou\u0103 form\u0103 pe care a luat-o spirulina, pe l\u00e2ng\u0103 pastilele \u015fi pudra cu care ne-am obi\u015fnuit. Crunchies arat\u0103 bine, sunt gustoase, 100% naturale \u015fi u\u015for de ad\u0103ugat \u00een supe, salate \u015fi alte feluri de m\u00e2ncare. Au gust un pic s\u0103rat \u015fi autentic\u201d, explic\u0103 Romain.<\/p>\n

\nAnul 2019 a fost primul de activitate pentru cei doi antreprenori francezi, un an \u00een care au participat la multe t\u00e2rguri \u015fi evenimente \u015fi care le-a adus afaceri de 55.000 de lei. Au \u00eenceput s\u0103 colaboreze cu restaurante precum Papila, Rawdia sau M60, dar \u015fi cu magazine online \u015fi offline din Bucure\u015fti \u015fi din restul \u0163\u0103rii.<\/p>\n

\n\u201eNe-am axat pe dezvoltare de produse, am lansat o miere cu spirulin\u0103, o gam\u0103 de ciocolat\u0103 cu spirulin\u0103 \u015fi alte superalimente, dar \u015fi un s\u0103pun cu spirulin\u0103 – toate produse local, \u00een Rom\u00e2nia.\u201d<\/p>\n

\nSpirulina este produs\u0103 \u00een Fran\u0163a \u015fi \u00een Burkina Faso, \u00eens\u0103 din 2021 Spinoa va avea produc\u0163ie local\u0103 proprie. Clien\u0163ii sunt majoritar femei, care reprezint\u0103 60% din total. Au v\u00e2rste cuprinse \u00eentre 25 \u015fi 45 de ani, sunt oameni care caut\u0103 produse s\u0103n\u0103toase, oameni sportivi, care vor o surs\u0103 alternativ\u0103 de protein\u0103 \u015fi micronutrien\u0163i.<\/p>\n

\n\u201eSpirulina fiind un antiviral puternic \u015fi \u00eent\u0103rind sistemul imunitar, am avut o cre\u015ftere la v\u00e2nz\u0103ri \u00een primele luni de pandemie. Majoritatea spirulinei de pe pia\u0163a din Rom\u00e2nia provine din Asia \u015fi nu are o trasabilitate clar\u0103. Consumatorii sunt \u00eens\u0103 din ce \u00een ce mai aten\u0163i la trasabilitate \u015fi la s\u0103n\u0103tatea lor, iar acesta este un lucru pozitiv pentru noi. Totu\u015fi, am sim\u0163it o sc\u0103dere a puterii de cump\u0103rare \u00een lunile de var\u0103. R\u0103m\u00e2nem \u00eens\u0103 \u00eencrez\u0103tori pentru viitor.\u201d<\/p>\n

\nRomain \u015fi Florent lucreaz\u0103 acum la dezvoltarea unei ferme de spirulin\u0103 artizanal\u0103 l\u00e2ng\u0103 Bucure\u015fti, folosind metodele federa\u0163iei de fermieri de spirulin\u0103 din Fran\u0163a, care reune\u015fte 200 de produc\u0103tori. A\u015fa vor putea produce \u00een Rom\u00e2nia spirulina proasp\u0103t\u0103.<\/p>\n

\n\u201eFerma va fi deschis\u0103 pentru vizitatori \u015fi studen\u0163i de orice v\u00e2rst\u0103. Vom crea, \u00eempreun\u0103 cu al\u0163i trei fermieri din Rom\u00e2nia, o cooperativ\u0103 de produse artizanale \u015fi locale care pun accentul pe calitate \u015fi respectul pentru mediu\u201d, spune Romain Couderc.<\/p>\n

\n <\/p>\n

\n <\/p>\n

\n5 idei de afaceri de la zero<\/span><\/strong><\/span><\/span><\/p>\n

\n <\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero.<\/strong><\/p>\n

\n <\/p>\n

\n <\/p>\n

\nPastificio Ambra \u2013 produc\u0163ie de paste (Bucure\u015fti)<\/strong><\/p>\n

\n\"\"<\/strong><\/p>\n

\nFondatori: Lauren\u0163iu Baciu \u015fi Silvia Enache<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 150.000 de euro<\/p>\n

\nCifr\u0103 de afaceri estimat\u0103 \u00een 2020: 150.000 de lei (aproape 32.000 de euro)<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n

\n <\/p>\n

\n <\/p>\n

\nLas C\u0103p\u015funi \u2013 planta\u0163ie de c\u0103p\u015funi (Fierbin\u0163ii de Jos, jud. Ialomi\u0163a)<\/strong><\/p>\n

\n\"\"<\/strong><\/p>\n

\nFondator: \u015etefan Deiu<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 80.000 de lei (circa 17.000 de euro)<\/p>\n

\nCifr\u0103 de afaceri estimat\u0103 \u00een 2020: 200.000-250.000 de lei (42.000-52.000 de euro)<\/p>\n

\nPrezen\u0163\u0103: Mega Image<\/p>\n

\n <\/p>\n

\n <\/p>\n

\n3albine \u2013 fabric\u0103 de procesare a mierii (Br\u0103ila)<\/strong><\/p>\n

\n\"\"<\/strong><\/p>\n

\nFondatori: Silvian Chiru\u0163\u0103, Ionu\u0163 \u0162\u0103ranu \u015fi Maria Ilinca<\/p>\n

\nInvesti\u0163ii: 150.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2019: 30.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online, b\u0103c\u0103nii \u015fi cafenele din Bucure\u015fti<\/p>\n

\n <\/p>\n

\n <\/p>\n

\nMiorlauu \u2013 brand de accesorii din past\u0103 polimeric\u0103 (Bucure\u015fti)<\/strong><\/p>\n

\n\"\"<\/strong><\/p>\n

\nFondatoare: Andreea Avram<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 200 de euro<\/p>\n

\nPrezen\u0163\u0103: online<\/p>\n

\n <\/p>\n

\n <\/p>\n

\nAmistad \u2013 brand de bere artizanal\u0103 (Voluntari, jud. Ilfov)<\/strong><\/p>\n

\n\"\"<\/strong><\/p>\n

\nFondatori: C\u0103t\u0103lin Minea, Doru Negrei \u015fi Bogdan Burcea<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: peste 100.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2019: 15.000-20.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online, HoReCa<\/p>\n

\n <\/p>\n

\n <\/p>\n

\nZF \u015fi Banca Transilvania <\/strong>au lansat PROIECTUL AFACERI DE LA ZERO, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. <\/strong>Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero. \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/p>\n

\nIntra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero<\/a> \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n

\n\"\"<\/strong><\/p>\n

\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eSuntem doi francezi care au renun\u0163at la corpora\u0163ie pentru a dezvolta un business de impact cu spirulin\u0103 artizanal\u0103 \u00een Rom\u00e2nia.\u201d A\u015fa \u00ee\u015fi rezum\u0103 povestea Romain Couderc \u015fi asociatul lui, Florent Math\u00e9. S-au cunoscut \u00een Bucure\u015fti, au descoperit c\u0103 sunt am\u00e2ndoi interesa\u0163i de sport \u015fi de natur\u0103 \u015fi s-au \u00eendr\u0103gostit de Rom\u00e2nia. Ce a urmat poart\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[6185,255,7179,235,8297,47090,47091,47089],"class_list":["post-187577","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-afaceri-de-la-zero","tag-antreprenori","tag-brand","tag-business","tag-ciocolata","tag-florent-mathe","tag-romain-couderc","tag-spirulina"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187577"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187577\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}