{"id":187574,"date":"2020-10-29T09:37:09","date_gmt":"2020-10-29T09:37:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=187574"},"modified":"2020-10-29T09:37:09","modified_gmt":"2020-10-29T09:37:09","slug":"ultima-reduta-a-comertului-a-fost-cucerita-de-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=187574","title":{"rendered":"Ultima redut\u0103 a comer\u0163ului a fost cucerit\u0103 de online?"},"content":{"rendered":"

\nP\u00e2n\u0103 \u00een acest an online-ul contribuia cu mult sub 0,5% la totalul v\u00e2nz\u0103rilor de bunuri de larg consum, \u00eens\u0103 \u00een pandemie ponderea a urcat rapid la 1% \u015fi trendul se men\u0163ine ascendent.<\/strong><\/p>\n

\nV\u00e2nz\u0103rile online de ali\u00admen\u00adte \u015fi bunuri de \u00een\u00adgri\u00adji\u00adre personal\u0103 \u015fi a lo\u00adcu\u00adin\u00ad\u0163ei ar putea ajunge la 1 mld. euro \u00een 2025, adic\u0103 la 4% din totalul pie\u0163ei de profil, arat\u0103 cal\u00adculele ZF pe baza estim\u0103rilor plat\u00adfor\u00admei de comer\u0163 Bringo de\u0163inute de gru\u00adpul francez Carrefour.<\/p>\n

\n\u201eNoi estim\u0103m c\u0103 segmentul de co\u00admer\u0163 alimentar online va cre\u015fte \u00een anii care urmeaz\u0103 \u00eentr-un ritm acce\u00adlerat, fi\u00adind foarte posibil s\u0103 dep\u0103\u015feasc\u0103, p\u00e2\u00adn\u0103 \u00een 2025, 4% din totalul comer\u0163ului ali\u00admen\u00adtar\u201c, spune Ioana Ilie-Dobre, di\u00adrec\u00adtor general al platformei de livr\u0103ri Bringo.<\/p>\n

\nCalculele ZF pornesc de la premisa c\u0103 pia\u0163a de bunuri FMCG va r\u0103\u00adm\u00e2\u00adne cel pu\u0163in constant\u0103, la 20-22 mld. euro.<\/p>\n

\n\u00cen Europa, cea mai mare pon\u00addere a v\u00e2nz\u0103rilor online de alimente \u015fi bunuri de larg consum este \u00een Marea Britanie, unde \u00een 2019 cota de pia\u0163\u0103 era de circa 5%. Tot anul trecut, \u00een Rom\u00e2nia ea se situa mult sub 0,5%, dar \u00een pandemie a crescut accelerat.<\/p>\n

\n\u201e\u00cen prezent cump\u0103r\u0103turile online sunt \u00een continuare un segment mic al \u00een\u00adtregului comer\u0163 alimentar, \u00eens\u0103 acesta a crescut accelerat \u00een pandemie, ajun\u00adg\u00e2nd undeva la 1%, conform unui stu\u00addiu intern\u201c, adaug\u0103 executivul de la Bringo. Afirma\u0163iile sale sunt primele care ofer\u0103 cifre concrete privind aceast\u0103 pia\u0163\u0103 care a \u00eenceput s\u0103 se dezvolte acum mai bine de cinci ani.<\/p>\n

\nJuc\u0103torii din comer\u00ad\u0163ul cu do\u00admi\u00adnan\u00adt\u0103 alimen\u00adta\u00adr\u0103 – lan\u0163urile str\u0103ine de su\u00adpermarketuri \u015fi hiper\u00admar\u00adketuri – au des\u00adchis ma\u00adgazine online atunci pentru a fi preg\u0103ti\u0163i pentru mo\u00admentul \u00een care aceas\u00adt\u0103 \u201ere\u00advolu\u00ad\u0163ie online\u201c va avea loc. Mai exact, de mult\u0103 vreme rom\u00e2nii cum\u00adp\u0103\u00adrau electronice \u015fi electrocasnice, c\u0103l\u0103\u00adtorii, c\u0103r\u0163i sau haine online. Alimen\u00adtele \u015fi b\u0103uturile r\u0103m\u0103seser\u0103 un ultim bastion de cucerit pentru acest timp de comer\u0163.<\/p>\n

\n\u00cen contextul generat \u00eens\u0103 de pan\u00adde\u00admia de COVID-19, mul\u0163i consumatori au comandat pentru prima dat\u0103 online astfel de bunuri, mai ales \u00een perioada st\u0103\u00adrii de urgen\u0163\u0103, c\u00e2nd libertatea de mi\u015f\u00adcare era limitat\u0103, iar autorit\u0103\u0163ile au re\u00adco\u00admandat distan\u0163are. Mul\u0163i clien\u0163i au r\u0103\u00admas \u00eens\u0103 fideli acestui canal dup\u0103 ce au comandat prima dat\u0103, motiv pentru care v\u00e2nz\u0103rile au crescut accelerat.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e2nz\u0103rile online de ali\u00admen\u00adte \u015fi bunuri de \u00een\u00adgri\u00adji\u00adre personal\u0103 \u015fi a lo\u00adcu\u00adin\u00ad\u0163ei ar putea ajunge la 1 mld. euro \u00een 2025, adic\u0103 la 4% din totalul pie\u0163ei de profil, arat\u0103 cal\u00adculele ZF pe baza estim\u0103rilor plat\u00adfor\u00admei de comer\u0163 Bringo de\u0163inute de gru\u00adpul francez Carrefour.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,47087,240,10565,539,14847,47086],"class_list":["post-187574","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-bunuri-de-ingrijire","tag-comert","tag-contributie","tag-online","tag-pandemie","tag-vanzarile-online-de-alimente"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187574"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187574\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}