{"id":187281,"date":"2020-10-19T10:33:00","date_gmt":"2020-10-19T10:33:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=187281"},"modified":"2020-10-19T10:33:00","modified_gmt":"2020-10-19T10:33:00","slug":"succesul-de-pe-rafturile-bibliotecii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=187281","title":{"rendered":"Succesul de pe rafturile bibliotecii"},"content":{"rendered":"
\nAu un parcurs antreprenorial impresionant, conduc unele dintre cele mai puternice businessuri din Rom\u00e2nia \u015fi sunt modele \u015fi surse de inspira\u0163ie pentru tinerii afla\u0163i la \u00eenceputul carierei \u015fi nu numai. \u00centr-un proiect dezvoltat al\u0103turi de Libris.ro \u2013 #BookSOfLeaders \u2013 ne-am propus s\u0103 afl\u0103m ce rol au jucat c\u0103r\u0163ile \u00een formarea personal\u0103 \u015fi profesional\u0103 a celor mai admira\u0163i lideri din mediul de business rom\u00e2nesc, dar \u015fi \u00een dezvoltarea companiilor pe care le conduc. Primul pe rafturile c\u0103ruia ne uit\u0103m este Florin Talpe\u015f, fondatorul Bitdefender.<\/div>\n

\nAbsolvent al Facult\u0103\u0163ii de Matematic\u0103-Informatic\u0103, Florin Talpe\u015f, CEO \u015fi fondator al Bitdefender, a pornit pe calea antreprenoriatului \u00eenc\u0103 din 1990, c\u00e2nd a pus bazele Softwin, compania mam\u0103 a Bitdefender, al\u0103turi de so\u0163ia sa, M\u0103riuca Talpe\u015f. Primul produs propriu creat a fost Antivirus Expert, dezvoltat \u00een 1995. Dup\u0103 \u015fase ani a fondat Bitdefender, unul dintre cele mai cunoscute branduri rom\u00e2ne\u015fti hi-tech la nivel interna\u0163ional \u015fi cel mai mare produc\u0103tor local de software, ale c\u0103rui solu\u0163ii protejeaz\u0103 peste 500 de milioane de sisteme \u00een peste 150 de \u0163\u0103ri, fie c\u0103 vorbim de utilizatori persoane fizice sau angaja\u0163i ai marilor corpora\u0163ii. Anul trecut, compania a ajuns la venituri de peste 617 milioane de lei, potrivit datelor publicate pe site-ul Ministerului Finan\u0163elor Publice.<\/p>\n

\n\u201eC\u00e2nd noi am \u00eenceput, nu am luat c\u0103r\u0163i de referin\u0163\u0103 \u00een business\/marketing (care existau \u00een Vest dar nu prea erau cunoscute \u00een Rom\u00e2nia), nici nu am fost la cursuri \u00een afara Rom\u00e2niei. De aceea, traseul nostru a fost mai lung, \u00eenv\u0103\u0163area s-a produs mai \u00eencet \u015fi cred c\u0103 \u015fi dezvoltarea \u00eentreprinderilor nu a fost acolo unde ar fi putut s\u0103 fie\u201d, povestea executivul \u00eentr-un interviu acordat Business MAGAZIN, axat pe rolul c\u0103r\u0163ilor \u00een evolu\u0163ia profesional\u0103. \u201eAm avut \u00eens\u0103 \u015fansa unei competi\u0163ii mai mici, a multor pie\u0163e la \u00eenceput de drum, mediu care ne-a permis s\u0103 \u00eenv\u0103\u0163\u0103m \u00eentr-un timp mai lung. Ast\u0103zi nu mai ai acest lux\u201d, adaug\u0103 el. \u00cen opinia sa, ast\u0103zi este imperios necesar s\u0103 ai un bagaj minim de cuno\u015ftin\u0163e pe un portofoliu \u00eentreg de teme de business, \u201ealtfel, la tot pasul ai \u015fanse mari de a gre\u015fi fatal\u201d.<\/p>\n

\nAntreprenorul \u00eei sf\u0103tuie\u015fte pe tineri s\u0103 nu uite c\u0103 pe pia\u0163\u0103 sunt a\u0163intite multe priviri care au \u00een spate for\u0163\u0103 financiar\u0103 \u015fi competen\u0163e foarte competitive de marketing, de v\u00e2nz\u0103ri. \u201eCu ei concura\u0163i.\u201d<\/p>\n

\nPotrivit lui, unul dintre elementele cheie \u00een succesul unui \u00eentreprinz\u0103tor este \u201e\u00eenv\u0103\u0163atul \u00een echip\u0103, mult mai important dec\u00e2t \u00eenv\u0103\u0163atul individual\u201d. Antreprenorul subliniaz\u0103 c\u0103 \u00een echip\u0103 \u00eenve\u0163i mult mai repede, iar un asemenea proces poate fi accelerat prin dezbateri regulate cu echipa asupra problemelor \u00eent\u00e2lnite, f\u0103c\u00e2nd apel la c\u0103r\u0163i, articole, bloguri \u015fi chiar la cei mai \u00eenv\u0103\u0163a\u0163i.<\/p>\n

\n\u00cen paralel cu acest sfat, fondatorul Bitdefender are \u015fi o serie de recomand\u0103ri de lectur\u0103 pentru cei afla\u0163i la \u00eenceput de drum sau afla\u0163i \u00een c\u0103utarea unor noi surse de inspira\u0163ie \u00een carier\u0103, \u201ec\u0103r\u0163i esen\u0163iale de business cu care s\u0103 \u00ee\u015fi alc\u0103tuiasc\u0103 o mic\u0103 bibliotec\u0103 \u2013 10-20 de titluri \u2013 pe teme profesionale, c\u00e2te o carte \u00een fiecare mare sertar\/tem\u0103 de business\u201d, pe care spune c\u0103 o po\u0163i construi cu o investi\u0163ie nu foarte mare, de circa 250 de dolari.<\/p>\n

\nPrintre acestea, el enumer\u0103: c\u0103r\u0163ile de management ale clasicului Peter Drucker (de exemplu cartea Classic Drucker), cele de marketing, ale scriitorului Philip Kotler (Marketing 3.0), c\u0103r\u0163ile lui David Meerman Scott (The New Rules of Marketing and PR sau The New Rules of Sales and Services); literatura de inbound marketing (de pild\u0103: Inbound Marketing de Brian Hulligan), literatura de content marketing (cum s\u0103 generezi leaduri de v\u00e2nz\u0103ri) \u015fi mai ales, pentru cei care se adreseaz\u0103 pie\u0163ei de consumatori casnici, neuromarketing; cartea Annei Beall \u2013 Strategic Market Research, despre cum s\u0103 \u00een\u0163elegi pia\u0163a; \u201eBiblia\u201d despre outbound sales \u2013 Predictable Revenue \u2013 de Ross & Tyler, precum \u015fi c\u0103r\u0163i despre metrics \u015fi analytics (de pild\u0103 Marketing Metrics, de Paul Farriss et al.).  <\/p>\n

\nDespre literatura motiva\u0163ional\u0103, executivul spune c\u0103 este foarte bun\u0103, dar subliniaz\u0103 c\u0103 cel pu\u0163in la fel de important\u0103 e \u00eenv\u0103\u0163area legat\u0103 de profesie, pe materii care fac parte din business. \u201eLiteratura motiva\u0163ional\u0103 ajut\u0103 prea pu\u0163in dac\u0103 nu ai cuno\u015ftin\u0163e ad\u00e2nci profesionale\u201d, crede Florin Talpe\u015f.<\/p>\n

\n\u00cen paralel cu formarea acestui bagaj de cuno\u015ftin\u0163e literare minime, el recomand\u0103 \u015fi o serie de platforme cu cursuri pe internet: \u201eCoursera, Edx, Udacity sau Udemy\u201d.<\/p>\n

\n <\/p>\n

\n <\/p>\n

\nCe ar trebui s\u0103 citeasc\u0103 un t\u00e2n\u0103r antreprenor, potrivit lui Florin Talpe\u015f?<\/span><\/strong><\/span><\/p>\n

\n\"\"<\/a> Classic Drucker \u2013 Peter F. Druker<\/strong><\/a><\/p>\n

\n

\n\"\" Marketing 3.0 \u2013 Philip Kotler & Iwan Setiawan<\/strong><\/a><\/p>\n

\n

\n\"\" The new rules of marketing and PR \u2013 David Meerman Scott<\/strong><\/a><\/p>\n

\n

\n\"\" INBOUND MARKETING \u2013 BRIAN HALLIGAN, DHARMESH SHAH<\/strong><\/p>\n

\n

\n\"\" The new rules of sales and services \u2013 David Meerman Scott<\/strong><\/a><\/p>\n

\n

\n\"\" Strategic Market Research \u2013 Anne Beall<\/strong><\/p>\n

\n

\n\"\" PREDICTABLE REVENUE: TURN YOUR BUSINESS INTO A SALES MACHINE \u2013 AARON ROSS & MARYLOU TYLER<\/strong><\/a><\/p>\n

\n

\nAcest articol face parte din proiectul #BooksOfLeaders lansat de Libris.ro cu scopul de a aduce \u00een aten\u0163ia cititorilor importan\u0163a \u015fi rolul definitoriu pe care \u00eel are lectura \u00een dezvoltarea \u015fi men\u0163inerea unui business.<\/strong><\/p>\n

#BooksOfLeaders este despre oameni, business-uri de succes \u015fi lecturile care au l\u0103sat o amprent\u0103 puternic\u0103 \u00een parcursul \u015fi dezvoltarea acestora. Este despre felul \u00een care lectura construie\u015fte succesul cu fiecare pagin\u0103. Asumarea evolu\u0163iei continue prin lectur\u0103 reprezint\u0103 pasul de \u00eenceput pentru un lider, iar c\u0103r\u0163ile stau la baza form\u0103rii expertului \u00een domeniul ales. Proiectul \u00ee\u015fi propune s\u0103 eviden\u0163ieze rolul c\u0103r\u0163ilor \u00een via\u0163a \u015fi afacerile liderilor de succes din Rom\u00e2nia \u015fi s\u0103 ofere inspira\u0163ie celor care \u00ee\u015fi doresc s\u0103 exploreze un stil de via\u0163\u0103 bazat pe cunoa\u015ftere. <\/p>\n

\u00cen ultimele luni, probabil cea mai provocatoare perioad\u0103 traversat\u0103 de mediul de business din Rom\u00e2nia, v\u00e2nz\u0103rile online de carte din categoria Afaceri au crescut pe Libris.ro cu 80%. Interesul pentru lectura de business dovede\u015fte faptul c\u0103 mediul de afaceri caut\u0103 \u00een c\u0103r\u0163i idei, solu\u0163ii \u015fi abord\u0103ri eficiente la problemele curente. \u00cen acest context, o privire c\u0103tre pove\u015ftile liderilor locali \u015fi c\u0103r\u0163ile pe care ei le recomand\u0103 \u00een cadrul #BooksOfLeaders este deopotriv\u0103 aspira\u0163ional\u0103 \u015fi interesant\u0103. <\/p>\n

\u00cen peste 11 ani de activitate, Libris.ro a devenit una dintre destina\u0163iile favorite ale publicului rom\u00e2n avid de lectur\u0103. Prin misiunea sa asumat\u0103, \u00eencurajeaz\u0103 lectura prin campanii sus\u0163inute, av\u00e2nd ca \u0163el s\u0103 ating\u0103 de fiecare dat\u0103 un public nou, care s\u0103 descopere importan\u0163a dezvolt\u0103rii continue prin lectur\u0103.<\/span><\/i><\/p>\n

\n <\/p>\n

\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Au un parcurs antreprenorial impresionant, conduc unele dintre cele mai puternice businessuri din Rom\u00e2nia \u015fi sunt modele \u015fi surse de inspira\u0163ie pentru tinerii afla\u0163i la \u00eenceputul carierei \u015fi nu numai. \u00centr-un proiect dezvoltat al\u0103turi de Libris.ro \u2013 #BookSOfLeaders \u2013 ne-am propus s\u0103 afl\u0103m ce rol au jucat c\u0103r\u0163ile \u00een formarea personal\u0103 \u015fi profesional\u0103 a celor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47020],"tags":[81,401,6765,47019,235,47018,7878],"class_list":["post-187281","post","type-post","status-publish","format-standard","hentry","category-books-of-leaders","tag-afaceri","tag-antreprenoriat","tag-biblioteca","tag-booksofleaders","tag-business","tag-carte-de-afaceri","tag-carti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187281"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187281\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}