\nDisney a anun\u0163at ieri o \u201ereorganizare strategic\u0103\u201d pentru a-\u015fi sus\u0163ine serviciile de streaming (Disney+, ESPN+ \u015fi Hulu), compania urm\u00e2nd s\u0103 separe procesele de creare a con\u0163inutului \u015fi procesele de distribu\u0163ie. Astfel, studiourile (Marvel, Lucasfilm \u015fi Pixar, printre altele), ESPN \u015fi divizia de entertainment (re\u0163elele de televiziune) vor produce mai mult con\u0163inut pentru platformele de streaming, pe l\u00e2ng\u0103 cinematografe \u015fi televiziunile clasice. \u00cen plus, grupul american va crea o nou\u0103 echip\u0103 a c\u0103rei sarcin\u0103 este monetizarea c\u00e2t mai eficient\u0103 a con\u0163inutului, noteaz\u0103 Quartz.<\/p>\n
\n\u201eVrem s\u0103 \u00eei separ\u0103m pe cei care ne creeaz\u0103 con\u0163inutul de echipa de comercializare\u201d, a declarat CEO-ul Bob Chapek. \u00cen consecin\u0163\u0103, se vor crea mai multe filme pentru principalul serviciu de streaming al companiei, realiz\u00e2ndu-se o distan\u0163are treptat\u0103 fa\u0163\u0103 de cinematografe. Un exemplu este filmul Mulan, lansat contra cost pe Disney+.<\/p>\n
\nGigantul avansa deja \u00een aceast\u0103 direc\u0163ie, \u00eens\u0103 pandemia a accelerat tot mai mult tranzi\u0163ia. Cinematografele \u015fi parcurile de distrac\u0163ie au suferit masiv din cauza crizei \u015fi nu vor reveni prea cur\u00e2nd la nivelurile \u00eenregistrate \u00eenainte de coronavirus. Totu\u015fi, streaming-ul a r\u0103mas principala surs\u0103 de venit a companiei: Disney+ are peste 60 de milioane de abona\u0163i la mai pu\u0163in de un an de la lansare.<\/p>\n
\nDecizia indic\u0103 faptul c\u0103, de\u015fi compania nu va renun\u0163a \u00een totalitate la cinematografe, viitorul ei nu se afl\u0103 \u00een s\u0103lile de cinema. Grupul WarnerMedia, de\u0163inut de AT&T, a anun\u0163at recent o serie de mi\u015fc\u0103ri menite s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 serviciul de streaming HBO Max. NBCUniversal a \u00eencheiat un acord cu AMC pentru a limita timpul de rulare a unui film \u00een cinematografe pentru gr\u0103bi lansarea \u00een mediul digital.<\/p>\n
\nMi\u015fc\u0103rile au fost luate pentru a concura cu Netflix, care num\u0103r\u0103 aproape 200 de milioane de abona\u0163i \u015fi a raportat anul acesta cele mai mari cre\u015fteri din istorie.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Disney a anun\u0163at ieri o \u201ereorganizare strategic\u0103\u201d pentru a-\u015fi sus\u0163ine serviciile de streaming (Disney+, ESPN+ \u015fi Hulu), compania urm\u00e2nd s\u0103 separe procesele de creare a con\u0163inutului \u015fi procesele de distribu\u0163ie. Astfel, studiourile (Marvel, Lucasfilm \u015fi Pixar, printre altele), ESPN \u015fi divizia de entertainment (re\u0163elele de televiziune) vor produce mai mult con\u0163inut pentru platformele de streaming, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,9637,8031,39622],"class_list":["post-187161","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-continut","tag-disney","tag-streaming"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187161"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/187161\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}