\nProvident Financial Rom\u00e2nia<\/p>\n
\nMotiva\u0163ie:
\nProiectul Bursele stART sus\u0163ine tinerii arti\u015fti talenta\u0163i prin punerea \u00een valoare a pasiunii lor \u015fi transformarea talentului \u00eentr-o carier\u0103. Programul se desf\u0103\u015foar\u0103 \u00eempreun\u0103 cu \u015ecoala de Valori \u015fi cu sprijinul Ministerului Educa\u0163iei. Bursele sus\u0163in tinerii cu v\u00e2rste cuprinse \u00eentre 14 \u015fi 18 ani, talenta\u0163i \u00een domeniul artei \u201eclasice\u201d (muzic\u0103, pictur\u0103, \u015fi desen) sau cele ale viitorului (scriere creativ\u0103, fotografie \u015fi vlogging). Bursele sunt g\u00e2ndite s\u0103 le dea adolescen\u0163ilor, inclusiv celor din familii cu posibilit\u0103\u0163i limitate, acele \u201earipi\u201d necesare \u00een acest proces de autodescoperire \u2013 \u00eencredere, sus\u0163inere \u015fi construirea funda\u0163iei pentru o carier\u0103 \u00een domeniul artistic, deoarece adolescen\u0163a este un pas extrem de important \u00een dezvoltarea personalit\u0103\u0163ii. \u201eTinerii care \u00ee\u015fi aleg voca\u0163ia devreme \u00een via\u0163\u0103 sunt cei care au \u015fi cele mai mari \u015fanse de reu\u015fit\u0103, dac\u0103 primesc \u00eencrederea \u015fi echilibrul de care au nevoie\u201d, spun reprezentan\u0163ii Provident.<\/p>\n
\nDescrierea proiectului:
\nIdeea campaniei de PR a \u0163inut cont de barierele pe care le pot \u00eent\u00e2mpina arti\u015ftii la \u00eenceput de drum, dar \u015fi de domeniul de activitate al Provident: acordarea de credite. Astfel s-a n\u0103scut tema central\u0103 a campaniei: Credit\u0103m Arta, prin care compania \u015fi-a propus s\u0103 arate c\u0103 \u00eencrederea, al\u0103turi de curaj \u015fi pu\u0163in ajutor, pot transforma talentul \u00een carier\u0103. Campania a durat 4 luni \u015fi a implicat un mix de canale: social media, media tradi\u0163ional\u0103 \u015fi offline, fiind dezvoltat\u0103 \u015fi implementat\u0103 de agen\u0163ia de PR Smartpoint Consulting. Trei ac\u0163iuni importante au stat la baza campaniei \u00een 2019: \u00een primul r\u00e2nd, un sondaj na\u0163ional care i-a ajutat pe organizatori s\u0103 defineasc\u0103 preconcep\u0163iile rom\u00e2nilor legate de o carier\u0103 \u00een domeniul artistic, c\u00e2t \u015fi s\u0103 dezvolte comunicarea cu presa. Sondajul a fost urmat de un eveniment pop-up de karaoke \u015fi un schimb de roluri neconven\u0163ional \u00eentre bursieri \u015fi arti\u015fti consacra\u0163i.<\/p>\n
\nEfecte:
\n\u00cen cadrul programului, aflat deja la a cincea edi\u0163ie, au fost acordate 230 de burse tinerilor talenta\u0163i din \u00eentreaga \u0163ar\u0103, \u00een valoare total\u0103 de 166.000 de lei. Pe parcursul celor cinci ani, bursierii stART au c\u00e2\u015ftigat peste 900 de premii la diverse concursuri na\u0163ionale \u015fi interna\u0163ionale, iar 89% dintre tinerii care au beneficiat de burse stART au fost admi\u015fi la o facultate, 67% dintre ei aleg\u00e2nd domenii artistice pentru studiile superioare. Astfel, ei au fost sus\u0163inu\u0163i s\u0103 \u00ee\u015fi cultive talentul \u015fi s\u0103 \u00ee\u015fi urmeze pasiunea. Din 2020, pe l\u00e2ng\u0103 sprijinul financiar, bursierii stART beneficiaz\u0103 \u015fi de ateliere online de coaching, webinarii \u015fi worshopuri \u00een domenii precum educa\u0163ie financiar\u0103, gestionarea emo\u0163iilor, \u00eencredere \u00een sine sau antreprenoriat.<\/p>\n","protected":false},"excerpt":{"rendered":"
Provident Financial Rom\u00e2nia Motiva\u0163ie: Proiectul Bursele stART sus\u0163ine tinerii arti\u015fti talenta\u0163i prin punerea \u00een valoare a pasiunii lor \u015fi transformarea talentului \u00eentr-o carier\u0103. Programul se desf\u0103\u015foar\u0103 \u00eempreun\u0103 cu \u015ecoala de Valori \u015fi cu sprijinul Ministerului Educa\u0163iei. Bursele sus\u0163in tinerii cu v\u00e2rste cuprinse \u00eentre 14 \u015fi 18 ani, talenta\u0163i \u00een domeniul artei \u201eclasice\u201d (muzic\u0103, pictur\u0103, \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[10638,13243,5634,21417,368,46886,7555,6553,7442,10777,8219,11056,303,10595,533,17444,5239,11754,477,98,13069,13719,18887,194,241,465],"class_list":["post-186848","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-acordare","tag-ajutor","tag-arta","tag-artisti","tag-burse","tag-bursierii","tag-campanie","tag-cariera","tag-dezvoltare","tag-domenii","tag-educatie","tag-financiar","tag-important","tag-incredere","tag-mediere","tag-motivare","tag-pasiune","tag-pr","tag-proiect","tag-romania","tag-sprijin","tag-sustinere","tag-talent","tag-tineri","tag-transformare","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186848"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186848\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}