\nMotiva\u0163ie:
\nCampania a luat na\u015ftere la ini\u0163iativa JYSK Rom\u00e2nia, care \u015fi-a dorit s\u0103 realizeze o campanie de str\u00e2ngere de fonduri inedit\u0103 pentru Hope and Homes for Children Rom\u00e2nia. Fondurile str\u00e2nse au fost destinate proiectului de construire a caselor de tip familial \u00een care s\u0103 locuiasc\u0103 acei copii afla\u0163i \u00een institu\u0163iile de protec\u0163ie a statului. Pe m\u0103sur\u0103 ce sunt construite case de tip familial, orfelinatele mari de tip vechi sunt \u00eenchise.<\/p>\n
\nDescrierea proiectului:
\nPrincipalul element al campaniei este c\u00e2ntecul si videoclipul \u201eAm nevoie de tine\u201d ale c\u0103rui versuri \u015fi muzic\u0103 au fost realizate de Alex Bratu. C\u00e2ntecul este interpretat de zece arti\u015fti sub numele \u201eFriends of Hope and Homes\u201d: Alexandra Ungureanu, 1Q Sapro, Flavia, Maria \u015fi Ligia Hojda, Laura Mih\u0103il\u0103, Pavel Ulici, Andrei Neagu. Campania s-a desf\u0103\u015furat timp de o lun\u0103, \u00eentre 1 \u2013 30 iunie 2019. S-au implicat \u00een realizarea acestuia 4 reprezentan\u0163i JYSK, 4 reprezentan\u0163i Hope and Homes for Children Rom\u00e2nia, 10 arti\u015fti, echipa de produc\u0163ie a videoclipului \u015fi a c\u00e2ntecului.<\/p>\n
\nEfecte:
\nCampania atrage aten\u0163ia asupra copiilor din orfelinate, a nevoii de a \u00eenchide aceste institu\u0163ii \u015fi a g\u0103si alternativele cele mai potrivite. \u00cen casele de tip familial, copiii afla\u0163i \u00een \u00eengrijirea statului au parte de \u00eengrijire medical\u0103 adecvat\u0103, tr\u0103iesc \u00eentr-un mediu mai s\u0103n\u0103tos \u015fi sunt \u00eenv\u0103\u0163a\u0163i s\u0103 tr\u0103iasc\u0103 mai s\u0103n\u0103tos, au parte de consiliere \u015fi merg la \u015fcoli obi\u015fnuite, al\u0103turi de al\u0163i copii. Videoclipul piesei \u201eAm nevoie de tine\u201d a ajuns la peste 1 milion de vizualiz\u0103ri pe Youtube. \u00cen urma campaniei, Hope and Homes for Children Rom\u00e2nia \u015fi-a dublat num\u0103rut de donatori recuren\u0163i prin SMS.<\/p>\n","protected":false},"excerpt":{"rendered":"
Motiva\u0163ie: Campania a luat na\u015ftere la ini\u0163iativa JYSK Rom\u00e2nia, care \u015fi-a dorit s\u0103 realizeze o campanie de str\u00e2ngere de fonduri inedit\u0103 pentru Hope and Homes for Children Rom\u00e2nia. Fondurile str\u00e2nse au fost destinate proiectului de construire a caselor de tip familial \u00een care s\u0103 locuiasc\u0103 acei copii afla\u0163i \u00een institu\u0163iile de protec\u0163ie a statului. Pe […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[21417,7555,29031,4131,314,553,7148,9794,24849,16596,13532,76,17444,26214,26564,43377,477,16386,32991,9789,98,9519],"class_list":["post-186845","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-artisti","tag-campanie","tag-cantec","tag-case","tag-construire","tag-copii","tag-fonduri","tag-inchidere","tag-inedit","tag-ingrijire","tag-initiativa","tag-institutii","tag-motivare","tag-nastere","tag-nevoie","tag-orfelinate","tag-proiect","tag-protectie","tag-realizare","tag-reprezentanti","tag-romania","tag-videoclip"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186845"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186845\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}