\nPotrivit unui studiu desf\u0103\u015furat de Philips \u00eempreun\u0103 cu echipa Cult Market Research, pe timpul pandemiei au existat o serie de schimb\u0103ri \u00een comportamentul rom\u00e2nilor \u00een ceea ce prive\u015fte consumul de cafea: 95% s-au (re)obi\u015fnuit cu prepararea cafelei acas\u0103; 24% au schimbat brandul de cafea; 21% sunt mai preocupa\u0163i de ritualul prepar\u0103rii cafelei \u015fi cel al consumului de cafea; 16% au achizi\u0163ionat un aparat de cafea; 5% au schimbat modul de preparare a cafelei \u015fi 8% consum\u0103 mai mult\u0103 cafea.<\/p>\n
\nDe altfel, rezultatele acestui studiu arat\u0103 c\u0103 \u00een pandemie a crescut u\u015for \u015fi propor\u0163ia celor care prefer\u0103 s\u0103 \u00ee\u015fi bea cafeaua la espressorul automat (de la 12% la 15%).<\/p>\n
\nProfilul socio demografic al b\u0103utorilor de cafea \u00een Rom\u00e2nia arat\u0103 astfel: 58% sunt femei si 48% b\u0103rba\u0163i; din punct de vedere al v\u00e2rstei 23% au \u00eentre 18 \u015fi 34 ani, 29% – 35-49 ani, 31% – 50-64 \u015fi 17%, peste 65 de ani; ca stare civil\u0103, 65% sunt c\u0103s\u0103tori\u0163i, 28% singuri, 5% locuiesc cu partenerul \u015fi 2% locuiesc singuri, iar ca mediu de provenien\u0163\u0103, 57% sunt din mediul urban \u015fi 43% din cel rural.<\/p>\n
\nStudiul arat\u0103 \u015fi faptul c\u0103, printre cele mai importante criterii de selec\u0163ie ale unui espressor se num\u0103r\u0103, \u00een principal: pre\u0163ul, u\u015furin\u0163a de preparare a cafelei, brandul de provenien\u0163\u0103, dar \u015fi func\u0163ia care s\u0103 permit\u0103 spumarea laptelui.<\/p>\n
\nRemarc\u00e2nd, \u00een urma studiului, o cre\u015ftere \u00een dorin\u0163a consumatorilor de a bea specialit\u0103\u0163i de cafea cu lapte \u00een confortul propriei case, reprezentan\u0163ii Philips spun c\u0103 au hot\u0103r\u00e2t s\u0103 lanseze dou\u0103 serii noi de espressoare automate dotate cu \u201esistemul LatteGo, singura caraf\u0103 din doar 2 p\u0103r\u0163i, f\u0103r\u0103 tuburi sau alte componente, care se cur\u0103\u0163\u0103 \u00een mai pu\u0163in de 15 secunde\u201d, 5400 \u015fi 4300. Noile espressoare sunt produse \u00een fabrica de la Or\u0103\u015ftie, singura fabric\u0103 de espressoare Philips din lume, \u015fi au pre\u0163uri cuprinse \u00eentre 2.528 de lei \u015fi 3.497 de lei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Potrivit unui studiu desf\u0103\u015furat de Philips \u00eempreun\u0103 cu echipa Cult Market Research, pe timpul pandemiei au existat o serie de schimb\u0103ri \u00een comportamentul rom\u00e2nilor \u00een ceea ce prive\u015fte consumul de cafea: 95% s-au (re)obi\u015fnuit cu prepararea cafelei acas\u0103; 24% au schimbat brandul de cafea; 21% sunt mai preocupa\u0163i de ritualul prepar\u0103rii cafelei \u015fi cel al […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,307,7853],"class_list":["post-186796","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-cafea","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186796"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186796\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}