\nNestl\u00e9<\/p>\n
\nMotiva\u0163ie:
\nStudiile Organiza\u0163iei Mondiale a S\u0103n\u0103t\u0103\u0163ii arat\u0103 c\u0103 1 din 5 copii este supraponderal sau obez, iar \u00een Rom\u00e2nia, 1 din 4 (COSI Na\u0163ional Report 2017). Ini\u0163iativa global\u0103 Nestl\u00e9 for Healthier Kids este implementat\u0103 \u00een peste 86 de \u0163\u0103ri \u00een care compania Nestl\u00e9 este prezent\u0103, printre care \u015fi Rom\u00e2nia. Acest pilon de CSR include intensificarea eforturilor de inovare \u015fi reformulare a produselor cu scopul de a reduce cantit\u0103\u0163ile de zaharuri ad\u0103ugate, sare \u015fi gr\u0103simi s\u0103turate. \u00cembun\u0103t\u0103\u0163irile de produse sunt \u00eenso\u0163ite la nivel local de campanii \u015fi ini\u0163iative de educare \u015fi con\u015ftientizare a importan\u0163ei unei alimenta\u0163ii echilibrate \u015fi a unui stil de via\u0163\u0103 s\u0103n\u0103tos, derulate al\u0103turi de partenerii locali.<\/p>\n
\nDescrierea proiectului:
\nSub umbrela Nestl\u00e9 for Healthier Kids, \u00een programele educa\u0163ionale \u201e\u015ei eu tr\u0103iesc s\u0103n\u0103tos!\u201d – SETS \u015fi \u201eTraista cu s\u0103n\u0103tate\u201d, Nestl\u00e9 desf\u0103\u015foar\u0103 campaniile de con\u015ftientizare referitoare la o alimenta\u0163ie echilibrat\u0103 \u015fi un stil de via\u0163\u0103 s\u0103n\u0103tos pe pia\u0163a local\u0103. Mi\u015fcarea na\u0163ional\u0103 SETS este ini\u0163iat\u0103 de Funda\u0163ia PRAIS din 2011, iar Nestle este Partener Fondator \u00eenc\u0103 de la \u00eenceput, al\u0103turi de al\u0163i parteneri institu\u0163ionali, organiza\u0163ii medicale, universit\u0103\u0163i sportive. Programul \u201eTraista cu S\u0103n\u0103tate\u201d este ini\u0163iat de Funda\u0163ia Tradi\u0163ii S\u0103n\u0103toase \u00een 2012, \u00een Ia\u015fi, iar Nestl\u00e9 s-a al\u0103turat din 2019. Printre partenerii \u015fi sus\u0163in\u0103torii celor dou\u0103 programe se num\u0103r\u0103: Ministerul Educa\u0163iei \u015fi Cercet\u0103rii, Ministerul S\u0103n\u0103t\u0103\u0163ii, Inspectoratele \u015ecolare din Bucure\u015fti, Cluj, Ploie\u015fti, Roman \u015fi Timi\u015foara, Federa\u0163ia Rom\u00e2n\u0103 de Diabet, Nutri\u0163ie \u015fi Boli Metabolice, Societatea de Nutri\u0163ie din Rom\u00e2nia, Universitatea Na\u0163ional\u0103 de Educa\u0163ie Fizic\u0103 \u015fi Sport, Federa\u0163ia Rom\u00e2n\u0103 de Sport, \u015ecoala de Antrenori Ioan Kunst Ghermanescu. \u00cen cadrul mi\u015fc\u0103rii na\u0163ionale SETS, ini\u0163iat\u0103 de Funda\u0163ia PRAIS, de-a lungul anului \u015fcolar sunt organizate concursuri tematice de desen, gimnastic\u0103 de \u00eenviorare, dans, nutri\u0163ie, lec\u0163ii deschise \u00een \u015fcoli, sesiuni de gimnastic\u0103 \u00eempreun\u0103 cu studen\u0163ii de la Universitatea Na\u0163ional\u0103 de Educa\u0163ie Fizic\u0103 \u015fi Sport, activit\u0103\u0163i \u00een cadrul programului \u015ecoal\u0103 Altfel \u00eempreun\u0103 cu \u015fcolile \u00eenscrise \u00een proiect. \u201eTratista cu s\u0103n\u0103tate. Tradi\u0163ii s\u0103n\u0103toase pentru copii s\u0103n\u0103to\u015fi\u201d este un proiect care \u00ee\u015fi propune s\u0103 previn\u0103 obezitatea \u015fi supraponderalitatea la copii \u00eentre 3 \u015fi 10 ani, promov\u00e2nd un stil de via\u0163\u0103 s\u0103n\u0103tos av\u00e2nd la baz\u0103 tradi\u0163iile locale. Prof. Univ. Dr. Veronica Mocanu a realizat un manual, pe care anul acesta l-au transpus \u00een filmule\u0163e.<\/p>\n
\nEfecte:
\n\u00cen anul \u015fcolar 2019 – 2020, \u00een cadrul SETS, peste 70.000 de copii din 5 ora\u015fe (Bucure\u015fti, Cluj-Napoca, Ploie\u015fti, Roman \u015fi Timi\u015foara) \u015fi 15 comunit\u0103\u0163i rurale din 3 jude\u0163e, 2 milioane de p\u0103rin\u0163i, cadre didactice \u015fi public larg au beneficiat de ini\u0163iativa global\u0103 Nestl\u00e9 for Healthier Kids. Conexiunea cu beneficiarii proiectului a fost f\u0103cut\u0103 prin implicarea \u00een activit\u0103\u0163i \u015fi concursuri la nivel na\u0163ional, prin translatarea \u00een spa\u0163iul digital al concursurilor \u015fi a activit\u0103\u0163ilor extracurriculare. Chestionarele de evaluare arat\u0103 c\u0103: 99,5% dintre p\u0103rin\u0163ii copiilor implica\u0163i \u00een proiect consider\u0103 c\u0103 activit\u0103\u0163ile sunt utile \u015fi 99,7% dintre \u00eenv\u0103\u0163\u0103tori consider\u0103 c\u0103 activit\u0103\u0163ile din cadrul programului SETS contribuie la adoptarea unor obiceiuri s\u0103n\u0103toase. \u00cen 2019, \u00een cadrul campaniei educa\u0163ionale \u201eTraista cu S\u0103n\u0103tate \u2013 Ap\u0103, hidratarea \u015fi greutatea s\u0103n\u0103toas\u0103\u201d, peste 1.000 de copii au \u00eenv\u0103\u0163at despre folosirea apei cu responsabilitate. De asemenea, 2.500 de copii din clasele primare au f\u0103cut parte din programul de cercetare nutri\u0163ional\u0103, ce urm\u0103re\u015fte m\u0103surarea greut\u0103\u0163ii, \u00een\u0103l\u0163imii \u015fi circumferin\u0163ei abdominale \u015fi completarea \u015fi analizarea chestionarelor privind consumul de ap\u0103. La copiii din mediul urban, \u00eenscri\u015fi \u00een cadrul Programului \u201eTraista cu S\u0103n\u0103tate\u201d, indicele de mas\u0103 corporal\u0103 (IMC) a \u00eenceput s\u0103 scad\u0103, \u00eencep\u00e2nd \u00eenc\u0103 din anul 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nestl\u00e9 Motiva\u0163ie: Studiile Organiza\u0163iei Mondiale a S\u0103n\u0103t\u0103\u0163ii arat\u0103 c\u0103 1 din 5 copii este supraponderal sau obez, iar \u00een Rom\u00e2nia, 1 din 4 (COSI Na\u0163ional Report 2017). Ini\u0163iativa global\u0103 Nestl\u00e9 for Healthier Kids este implementat\u0103 \u00een peste 86 de \u0163\u0103ri \u00een care compania Nestl\u00e9 este prezent\u0103, printre care \u015fi Rom\u00e2nia. Acest pilon de CSR include […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[14681,5593,306,7555,553,8219,43,274,22136,10667,14624,62,94,477,13021,98,205,7999,5267,8924],"class_list":["post-186712","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-activitati","tag-apa","tag-bucuresti","tag-campanie","tag-copii","tag-educatie","tag-fundatie","tag-incepere","tag-national","tag-nestle","tag-nutritie","tag-parteneri","tag-program","tag-proiect","tag-roman","tag-romania","tag-sanatate","tag-sport","tag-stil","tag-timisoara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186712"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186712\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}